The news has been rife lately with stories about “fake” news. Social media sites have definitely gotten on the defensive against “fake news.” So what exactly is it? Fake news doesn’t have an agreed upon definition, but the term largely refers to any online content...
Company culture plays a major role in determining how productive and effective a business’s workforce is. Maintaining a good company culture is crucial to the sustainability of the business. You won’t be able to retain the best talent with a toxic work environment....
Most small businesses have a tendency to limit digital marketing efforts to few well-known channels like Facebook or Google Ads. These channels refer to conventional digital marketing. If you post a banner ad on Google, then your ad will be competing with a number of...
Hacking is a serious concern for small businesses in all sectors. In recent years, criminal hacking (as opposed to ethical, “white hat” hacking) has been in the news for potentially disrupting elections, wreaking cyber havoc at companies, blackmailing random people by...
So you have a high-quality product. But is your business actually profitable? Global Resources LLC once worked with Dave Alwan, a specialty meat caterer. Dave had a great product but did not know how to measure the costs of his business and understand how profitable...