As the Millennial generation reaches their thirties, the following Generation Z is emerging as a young and voracious customer base. As with millennials, Gen Z customers have their own quirks and peeves. Here are several tips from Global Resources LLC consultants on...
Viral marketing is not a tween gimmick. It’s a powerful marketing tool to create brand awareness. Viral content can get your branding message in front of possibly millions of people without costing exorbitant amounts. Marketers describe “virality” of content as an...
Over 90 percent of businesses small and large these days depend on content marketing to create brand awareness and sell products. The content marketing plan doesn’t exist in a vacuum and should constantly be upgraded. Improving a content marketing strategy doesn’t...
When it comes to social media marketing, only a handful of sites dominate. Small businesses tend to focus their efforts on the main triad— Facebook, Instagram, and Twitter. Then there are smaller social networks, like Pinterest. If you don’t already know, Pinterest is...
The Nobel Committee awarded the memorial prize in economics this year to Richard Thaler, a prominent economist from the University of Chicago. The winner’s choice this year was interesting, especially because Thaler’s area of research contains a treasure trove of...