The Basics of Small Business Instagram Marketing

Instagram is one of the most powerful marketing tools many small businesses unfortunately fail to take advantage of. The photo-sharing app is one of the top most downloaded in the U.S. It is not just a space for celebrities to promote themselves. The biggest...

Important Profitability Metrics Small Business Owners Should Know

So you have a high-quality product. But is your business actually profitable? Global Resources LLC once worked with Dave Alwan, a specialty meat caterer. Dave had a great product but did not know how to measure the costs of his business and understand how profitable...

What is the Difference between a Trademark and a Company’s Name?

Is “Google” a name of a company or a trademark? Sometimes, it can be really difficult to distinguish between a trademark and the registered name of a company. This distinction, while seemingly trivial, is an important one with legal ramifications. Mainly, companies...

3 Customer Retention Strategies for Small Businesses

Customer retention is a priority for many of Global Resources LLC clients. Indeed, your business will grow only if it’s able to retain the customers that it attracts. Small businesses sometimes try too many tactics to retain customers, and some companies do nothing....

Modifying Your Small Business to Improve Sales

It is no secret that small businesses face a considerable number of obstacles on a regular basis. This can make it quite difficult for entrepreneurs to keep their company profitable in the face of greater competition in an ever-changing business world. Fortunately,...