Is Your Brand Suffering from an Over Complicated Content Strategy?

Content preparation is one of the core aspects of modern day digital marketing. Small business brands often jump-start digital marketing plans with content. Some marketing plans suffer from lack of content. Then again, as experienced Global Resources LLC consultants...

How Instagram Keeps a British Nail Salon 100% Booked

Sharmadean Reid’s catchily titled WAH nail salon in London is always booked. And she has only one thing to thank for it: Instagram. Reid started her nail salon almost as a side project. Now it is one of the biggest in London with book deals and even partner shops...

Business Management Titles Explained

A number of small businesses we review do not have a highly formal management structure. For some businesses, it’s common for the owner to handle many tasks relating to finances, employees, and scaling, so the formal business titles get conflated. When your small...

Are Print Ads Really Outdated?

The newspaper business is in turmoil and print advertisement revenue is down overall, or so you may have heard. The real situation is a slightly different. Newspapers are not exactly going out of business. Rather, the papers are struggling to turn a profit in the age...