2018 is just around the corner. That means endless possibilities for small businesses to grow and thrive. The coming year will be much like this one, but there will also be significant improvements. Businesses are already anticipating a more mobile-oriented sales...
As the Millennial generation reaches their thirties, the following Generation Z is emerging as a young and voracious customer base. As with millennials, Gen Z customers have their own quirks and peeves. Here are several tips from Global Resources LLC consultants on...
Let’s consider the financial crises small businesses have faced in the past century or so. There have been the two world wars, of course, a major economic depression, a major recession in 2008, Brexit, and events like the dot-com crash of the nineties. Economists...
Understandably, most small businesses do not have a bloated budget to shoot beautiful videos for marketing purposes. Shooting commercials and various video content for mobile or social media marketing platforms are indeed quite expensive. Most small businesses would...
Viral marketing is not a tween gimmick. It’s a powerful marketing tool to create brand awareness. Viral content can get your branding message in front of possibly millions of people without costing exorbitant amounts. Marketers describe “virality” of content as an...