As the Millennial generation reaches their thirties, the following Generation Z is emerging as a young and voracious customer base. As with millennials, Gen Z customers have their own quirks and peeves. Here are several tips from Global Resources LLC consultants on...
Understandably, most small businesses do not have a bloated budget to shoot beautiful videos for marketing purposes. Shooting commercials and various video content for mobile or social media marketing platforms are indeed quite expensive. Most small businesses would...
Viral marketing is not a tween gimmick. It’s a powerful marketing tool to create brand awareness. Viral content can get your branding message in front of possibly millions of people without costing exorbitant amounts. Marketers describe “virality” of content as an...
The Nobel Committee awarded the memorial prize in economics this year to Richard Thaler, a prominent economist from the University of Chicago. The winner’s choice this year was interesting, especially because Thaler’s area of research contains a treasure trove of...
Some designers complain that all website look too neat and clean and has no style appeal for customers. Businesses tend to use clean, clutter-free and stylistically boring web designs to attract customers. A new study has confirmed once more that web users do prefer...