Patents are considered essential by entrepreneurs to protect business ideas, products, or services. However, taking out a patent can cost thousands of dollars, and could sometimes take years to complete all the necessary legal documentation. Your patent could be...
Organic traffic comes from organic, or non-boosted, searches. Organic traffic forms a very important part of any digital marketing campaign. Organic traffic should ideally be on the rise. However, it’s normal to experience flat or steady growth as well. However, if...
Most small businesses have a tendency to limit digital marketing efforts to few well-known channels like Facebook or Google Ads. These channels refer to conventional digital marketing. If you post a banner ad on Google, then your ad will be competing with a number of...