If you have been paying attention to business headlines lately, you might have heard that traditional brick and mortar retail is dead. The past year saw a flurry of retailers closing down hundreds of stores across the country. The advent of online shopping seemed to...
Over 90 percent of businesses small and large these days depend on content marketing to create brand awareness and sell products. The content marketing plan doesn’t exist in a vacuum and should constantly be upgraded. Improving a content marketing strategy doesn’t...
When it comes to social media marketing, only a handful of sites dominate. Small businesses tend to focus their efforts on the main triad— Facebook, Instagram, and Twitter. Then there are smaller social networks, like Pinterest. If you don’t already know, Pinterest is...
Organic traffic comes from organic, or non-boosted, searches. Organic traffic forms a very important part of any digital marketing campaign. Organic traffic should ideally be on the rise. However, it’s normal to experience flat or steady growth as well. However, if...
Company culture plays a major role in determining how productive and effective a business’s workforce is. Maintaining a good company culture is crucial to the sustainability of the business. You won’t be able to retain the best talent with a toxic work environment....