Social media is one of the main ways a business can communicate with its customers and clients. Through have a page on Facebook in which you post updates and sales to Instagram photos showing behind the scenes, social media gives clients a unique glimpse of the business that wasn’t around before.

One thing social media also has is the ability to advertise. Facebook is a popular platform for reaching out to current and new customers and clients through their advertisement features. However, you need to decide if it’s worth going on the advertisement route for your company before you commit.

Millions of people use Facebook every day. Is using its advertising features something you want to do? Read through our pros and cons of a Facebook advertisement according to Global Resources LLC.

Pros

Let’s start with the positives. First, Facebook advertisement allows you to reach a wider audience than ever before. Reaching out to customers is the reason for advertising anyways. Because of how many people use Facebook on a daily and monthly basis, with their advertisement, there is a good chance you’ll be able to reach to a new audience.

Another perk of Facebook advertisement is the targeting options. When you have a set audience you want to go after, Facebook allows you to define it. There are many options available for you to choose: area, age, gender, marital status, hobbies, interests, and many other target options.

You have a decent amount of flexibility with a Facebook advertisement. You can design the advertisement to how you want it, including any images and text alongside. It will also show you what the ad will look like in someone’s newsfeed and on their mobile app.

Facebook made their advertisement options as simple as possible, and that is a positive for many businesses. Especially if you’re new to advertising on social media, having a user-friendly option is ideal. You don’t need to know any special programs or tricks to make an ad.

Cons

Now for the downfalls. The first downfall is the price. Although you can create an ad with only a few dollars a day, if you want to reach its full potential, it will cost you. If you’re a company that has a tight budget for online advertising, it will make it challenging to create a powerful Facebook ad with a small amount of money.

The change in Facebook’s algorithm is also a downfall. It now limits the visibility of brand messages to your fan base. This means fewer loyal customers will see what you’re posting. That makes it quite difficult to reach out to people.

Lastly, it’s quite time-consuming to create and run a Facebook page and ad. With the page, you need to be consistently maintaining it and posting to reach out to your customer base. You can’t make it and let it run on its own. So, it’s good to have someone dedicated to your social media accounts.

Facebook allows you to reach a wide range of clientele that you may not have gotten before. The trick, though, is learning how to use it to maximize your benefits.