It is no question that Instagram is one of the world’s most popular social media apps. Furthermore, it is the number one platform for small business owners. With Instagram, you are able to connect with your target audience on a very unique and explicit level. Small businesses have been using Instagram to resonate with their audiences for years.

But how?

Global Resources LLC consultants have assembled a list of five reasons small businesses use Instagram to promote their business.

Create a Face For Your Brand

 Since Instagram is a visual platform, you are able to connect with your followers on a personal and intimate level. Through picture and video sharing, you are able to engage your audience. You can even take this a step further by sharing pictures of happy customers. This will help form an emotional connection with our followers.

Improve Sales

Instagram allows you to keep your audience updated about sales and unique promotions. Creativity is a large part of this, such as running a promotional campaign in order to drive more people to your website.

Another way to use Instagram is to provide sneak peaks or teaser videos that offer insight into new products.

Tell Stories

Instagram provides the ideal platform to be creative and tell stories. Ultimately, you want to boost audience engagement, right? Use the platform to tell authentic stories, run sales, and hold contests.

Build Connections

Yes, social media is largely about networking. Through Instagram, you are able to connect with like-minded people who have comparable interests.

Stay on Top of Consumer Trends

Instagram is a great way to stay up-to-date on new trends. You may want to consider promoting causes or posting holiday-related content.

If you’re looking to improve engagement and boost sales, consider using Instagram to your advantage sooner rather than later.

Check out Global Resources Reviews to learn more.