The news has been rife lately with stories about “fake” news. Social media sites have definitely gotten on the defensive against “fake news.” So what exactly is it? Fake news doesn’t have an agreed upon definition, but the term largely refers to any online content...
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How Small Businesses Can Take Advantage of Facebook’s Latest Feature
Facebook will soon make a new feature available for all its users across all devices. This newest feature of the world’s largest social network will let users find free Wi-Fi spots nearby using the social network. It’s a business savvy move from Facebook. Users are...
Tips for Boosting Slumping Organic Search Traffic
Organic traffic comes from organic, or non-boosted, searches. Organic traffic forms a very important part of any digital marketing campaign. Organic traffic should ideally be on the rise. However, it’s normal to experience flat or steady growth as well. However, if...
Lucrative Digital Marketing Channels Most Small Businesses Ignore
Most small businesses have a tendency to limit digital marketing efforts to few well-known channels like Facebook or Google Ads. These channels refer to conventional digital marketing. If you post a banner ad on Google, then your ad will be competing with a number of...
Hacking: How to Avoid the Most Serious Concern for Tech-Minded Small Businesses
Hacking is a serious concern for small businesses in all sectors. In recent years, criminal hacking (as opposed to ethical, “white hat” hacking) has been in the news for potentially disrupting elections, wreaking cyber havoc at companies, blackmailing random people by...
Daily Habits to Increase Social Media Followers
Most small businesses fail to understand that growing a social media presence is a task that requires daily attention. It’s not sufficient to post a message on Facebook one week and wait another month until the next post. Using social media is a daily habit for your...