SEO campaigns should be updated at least once every year. Online search is undergoing significant changes due to the rise of new technologies and priorities of major search engine companies like Google. Our Global Resources LLC consultants occasionally find that small...
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Is Your Brand Suffering from an Over Complicated Content Strategy?
Content preparation is one of the core aspects of modern day digital marketing. Small business brands often jump-start digital marketing plans with content. Some marketing plans suffer from lack of content. Then again, as experienced Global Resources LLC consultants...
How Instagram Keeps a British Nail Salon 100% Booked
Sharmadean Reid’s catchily titled WAH nail salon in London is always booked. And she has only one thing to thank for it: Instagram. Reid started her nail salon almost as a side project. Now it is one of the biggest in London with book deals and even partner shops...
Alternatives to Patents to Protect Small Business Products or Services
Patents are considered essential by entrepreneurs to protect business ideas, products, or services. However, taking out a patent can cost thousands of dollars, and could sometimes take years to complete all the necessary legal documentation. Your patent could be...
Business Management Titles Explained
A number of small businesses we review do not have a highly formal management structure. For some businesses, it’s common for the owner to handle many tasks relating to finances, employees, and scaling, so the formal business titles get conflated. When your small...
Are Print Ads Really Outdated?
The newspaper business is in turmoil and print advertisement revenue is down overall, or so you may have heard. The real situation is a slightly different. Newspapers are not exactly going out of business. Rather, the papers are struggling to turn a profit in the age...