It may seem like a neat hack or a shortcut to instant traffic, but buying Facebook fans is mostly a waste of money. Small businesses are often under pressure to show a large number of followers on social media sites. This was a common enough strategy that many brands...
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How to Up Your Content Marketing Strategy without Spending More Money
Over 90 percent of businesses small and large these days depend on content marketing to create brand awareness and sell products. The content marketing plan doesn’t exist in a vacuum and should constantly be upgraded. Improving a content marketing strategy doesn’t...
Why Your Small Business Might Need Pinterest
When it comes to social media marketing, only a handful of sites dominate. Small businesses tend to focus their efforts on the main triad— Facebook, Instagram, and Twitter. Then there are smaller social networks, like Pinterest. If you don’t already know, Pinterest is...
What Small Businesses Can Learn from This Year’s Nobel Prize Winner in Economics
The Nobel Committee awarded the memorial prize in economics this year to Richard Thaler, a prominent economist from the University of Chicago. The winner’s choice this year was interesting, especially because Thaler’s area of research contains a treasure trove of...
Study Confirms Clean Web Design is More Appealing to Customers
Some designers complain that all website look too neat and clean and has no style appeal for customers. Businesses tend to use clean, clutter-free and stylistically boring web designs to attract customers. A new study has confirmed once more that web users do prefer...
Effective Ways to Optimize an Online Store
Online stores need constant reviews and upgrades to optimally attract traffic and drive conversions. Is your online store well designed to encourage people to buy things? Here are some suggestions from veteran Global Resources LLC consultants on how to optimize your...