Organic traffic comes from organic, or non-boosted, searches. Organic traffic forms a very important part of any digital marketing campaign. Organic traffic should ideally be on the rise. However, it’s normal to experience flat or steady growth as well. However, if...
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Tips for Establishing a Pleasant Company Culture
Company culture plays a major role in determining how productive and effective a business’s workforce is. Maintaining a good company culture is crucial to the sustainability of the business. You won’t be able to retain the best talent with a toxic work environment....
Lucrative Digital Marketing Channels Most Small Businesses Ignore
Most small businesses have a tendency to limit digital marketing efforts to few well-known channels like Facebook or Google Ads. These channels refer to conventional digital marketing. If you post a banner ad on Google, then your ad will be competing with a number of...
Effective Digital Marketing Techniques Many B2C Companies Fail to Do
Global Resources LLC consultants consistently discover that most small businesses rely on only a handful of SEO techniques to drive a digital marketing campaign. It’s understandable that some teams would prefer to stick with the familiar. However, this could be...
Hacking: How to Avoid the Most Serious Concern for Tech-Minded Small Businesses
Hacking is a serious concern for small businesses in all sectors. In recent years, criminal hacking (as opposed to ethical, “white hat” hacking) has been in the news for potentially disrupting elections, wreaking cyber havoc at companies, blackmailing random people by...
Daily Habits to Increase Social Media Followers
Most small businesses fail to understand that growing a social media presence is a task that requires daily attention. It’s not sufficient to post a message on Facebook one week and wait another month until the next post. Using social media is a daily habit for your...