Most small businesses have a tendency to limit digital marketing efforts to few well-known channels like Facebook or Google Ads. These channels refer to conventional digital marketing. If you post a banner ad on Google, then your ad will be competing with a number of...
Global Resources Reviews
Effective Digital Marketing Techniques Many B2C Companies Fail to Do
Global Resources LLC consultants consistently discover that most small businesses rely on only a handful of SEO techniques to drive a digital marketing campaign. It’s understandable that some teams would prefer to stick with the familiar. However, this could be...
Hacking: How to Avoid the Most Serious Concern for Tech-Minded Small Businesses
Hacking is a serious concern for small businesses in all sectors. In recent years, criminal hacking (as opposed to ethical, “white hat” hacking) has been in the news for potentially disrupting elections, wreaking cyber havoc at companies, blackmailing random people by...
Daily Habits to Increase Social Media Followers
Most small businesses fail to understand that growing a social media presence is a task that requires daily attention. It’s not sufficient to post a message on Facebook one week and wait another month until the next post. Using social media is a daily habit for your...
The Basics of Small Business Instagram Marketing
Instagram is one of the most powerful marketing tools many small businesses unfortunately fail to take advantage of. The photo-sharing app is one of the top most downloaded in the U.S. It is not just a space for celebrities to promote themselves. The biggest...
Important Profitability Metrics Small Business Owners Should Know
So you have a high-quality product. But is your business actually profitable? Global Resources LLC once worked with Dave Alwan, a specialty meat caterer. Dave had a great product but did not know how to measure the costs of his business and understand how profitable...