A number of small businesses we review do not have a highly formal management structure. For some businesses, it’s common for the owner to handle many tasks relating to finances, employees, and scaling, so the formal business titles get conflated. When your small...
Global Resources Reviews
Are Print Ads Really Outdated?
The newspaper business is in turmoil and print advertisement revenue is down overall, or so you may have heard. The real situation is a slightly different. Newspapers are not exactly going out of business. Rather, the papers are struggling to turn a profit in the age...
Where Does Small Business Marketing Content Stand in the Age of Fake News?
The news has been rife lately with stories about “fake” news. Social media sites have definitely gotten on the defensive against “fake news.” So what exactly is it? Fake news doesn’t have an agreed upon definition, but the term largely refers to any online content...
How Small Businesses Can Take Advantage of Facebook’s Latest Feature
Facebook will soon make a new feature available for all its users across all devices. This newest feature of the world’s largest social network will let users find free Wi-Fi spots nearby using the social network. It’s a business savvy move from Facebook. Users are...
Tips for Boosting Slumping Organic Search Traffic
Organic traffic comes from organic, or non-boosted, searches. Organic traffic forms a very important part of any digital marketing campaign. Organic traffic should ideally be on the rise. However, it’s normal to experience flat or steady growth as well. However, if...
Tips for Establishing a Pleasant Company Culture
Company culture plays a major role in determining how productive and effective a business’s workforce is. Maintaining a good company culture is crucial to the sustainability of the business. You won’t be able to retain the best talent with a toxic work environment....