Understandably, most small businesses do not have a bloated budget to shoot beautiful videos for marketing purposes. Shooting commercials and various video content for mobile or social media marketing platforms are indeed quite expensive. Most small businesses would...
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Tips for Increasing the Viral Potential for Content
Viral marketing is not a tween gimmick. It’s a powerful marketing tool to create brand awareness. Viral content can get your branding message in front of possibly millions of people without costing exorbitant amounts. Marketers describe “virality” of content as an...
How to Up Your Content Marketing Strategy without Spending More Money
Over 90 percent of businesses small and large these days depend on content marketing to create brand awareness and sell products. The content marketing plan doesn’t exist in a vacuum and should constantly be upgraded. Improving a content marketing strategy doesn’t...
What Small Businesses Can Learn from This Year’s Nobel Prize Winner in Economics
The Nobel Committee awarded the memorial prize in economics this year to Richard Thaler, a prominent economist from the University of Chicago. The winner’s choice this year was interesting, especially because Thaler’s area of research contains a treasure trove of...
Study Confirms Clean Web Design is More Appealing to Customers
Some designers complain that all website look too neat and clean and has no style appeal for customers. Businesses tend to use clean, clutter-free and stylistically boring web designs to attract customers. A new study has confirmed once more that web users do prefer...
Effective Ways to Optimize an Online Store
Online stores need constant reviews and upgrades to optimally attract traffic and drive conversions. Is your online store well designed to encourage people to buy things? Here are some suggestions from veteran Global Resources LLC consultants on how to optimize your...