Amazon, the massive online retailer, recently opened a physical store in Seattle. But this is no regular retail store. There are no checkouts inside and not even one cashier. This seemingly automated store is attracting a great deal of attention for obvious reasons....
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How to Do Influencer Marketing
Influencer marketing is becoming more and more prominent, especially in 2018. In 2017, as many as 63 percent of digital marketing departments increased money allocation for influencer marketing alone, according to Bloglovin. There are several reasons for the rise of...
What will Make Small Businesses Successful in 2018?
2018 is just around the corner and the year will most likely be eventful for small businesses. Most small business owners are eager to learn about what could drive successful trends in the coming year. Rather, how could a small business successfully reach their goal...
How to Undo the Holiday Productivity Slump in the New Year
The holiday season is notorious for hurting productivity levels in most small businesses. Self-reported surveys note over 60 percent of employees admit to being less productive over the holidays. It’s after all the festive season. Employees are naturally distracted by...
How to Re-Strategize Your Company’s Marketing Campaign for the Coming Year
Yet another year has come to an end. Time certainly flies. It’s the holiday season, so marketing campaigns are in full swing. It’s also the time to think about how your company is planning to launch the coming year’s first advertising campaign. Don’t do the same old...
How to Market to Gen Z Customers This Holiday Season
As the Millennial generation reaches their thirties, the following Generation Z is emerging as a young and voracious customer base. As with millennials, Gen Z customers have their own quirks and peeves. Here are several tips from Global Resources LLC consultants on...