Everyone in today’s corporate world knows how important it is to have a social media presence. It’s a way to communicate with your customers and clients on a daily basis, interact with them, and to reach out to a broader audience. There are many benefits to having a social media presence for your business. However, it isn’t always easy.

You can send yourself or an employee to different courses and conferences on social media skills, or you could even hire someone who specializes in social media engagement. But for small businesses, sometimes the money isn’t always there to do these things. Instead, you want to find simple tips to help you improve your social media accounts yourself.

Global Resources (GR-US.com) wants to help your business succeed. Try the following four tips to help you improve your social media presence for your company.

Use the Right Platforms

Think about which social media platforms best suit your business culture. There are multiple different networks you can utilize, but some may work better than others for your company.

Facebook is always a good one for any business to use. Because Facebook is still one of the largest social media platforms out there, you can stay in touch and engage with all your customers and clients on a regular basis.

Instagram is an excellent way to give those who follow your business a different way to interact with you. With their daily stories, you can provide a behind-the-scenes look of what goes on at work. You can also have a lot of fun with posting different styles of pictures to figure out what catches people’s attention the best.

Have a Plan

Utilizing social media can become overwhelming very quickly unless you have a strategy. Your social media plan should include who your target audience is (their age, gender, area, and other descriptions of who your business attracts), what you’ll post about, what time you’ll post, how often, and what content will go on which platform. Regular and consistent posting will help keep your audience engaged.

Engage With Your Audience

It’s one thing to have a consistent posting schedule with great content. However, if you can yourself engage with your audience, it will take your social media presence to a whole new level. The public appreciates when you interact with them and answer any questions they have online.

Interacting on your social media account allows you to take control of what is going on in the online world. When people start to comment on your content, you can comment back and show appreciation, answer questions, control any negative comments, and continue on important conversations.

Promote Only When Necessary

Many businesses think that social media is only there to promote your brand and what you sell. While that is somewhat true, social media is also a way to interact with your customers and clients. If all you do is post pictures and statuses that promote an item and tell people to buy something, you’ll quickly lose their attention.

Instead, spend more time using social media to communicate, and sneak in promotional posts now and then. Following the ‘Pareto Principle’ will help you stay on track.