Over 90 percent of businesses small and large these days depend on content marketing to create brand awareness and sell products. The content marketing plan doesn’t exist in a vacuum and should constantly be upgraded. Improving a content marketing strategy doesn’t necessarily mean throwing money at the existing one and hoping it would somehow improve. Rather, there are plenty of other ways to improve a content marketing strategy without wasting financial resource, Global Resources LLC consultants emphasize. Here are several tactics for doing just that:

Use Data to Create the Typical Customer Persona – The “persona” in this context means what your typical customer is like online. Businesses can use existing data to create personas for online customers. When creating content for marketing purposes, target these personas. For example, if your typical customer is a 30-year old woman with a college degree who lives in Illinois, then use this background to create content that a customer like this will find appealing. The aim is to create content customers can directly relate to based on data you have already gathered.

Make Content More Visually Appealing – This is a familiar enough mantra for marketers, but many still struggle to follow. If the content is visually appealing, more people in the target audience will consume what you publish. There are many ways to make content visually appealing, such as using images and infographics.

Make Navigation Easy – Modern consumers seek convenience as much as they seek appealing content. Even if content attracts potential customers, the traffic won’t convert unless the navigation process is easy and convenient. It should be very easy for customers to navigate away from a content page and land on a product page. First and foremost, in the process is speed. Make sure all pages load fast. Also, the navigation process must be optimized for all mobile platforms. Mobile users shouldn’t find it more difficult than desktop users.

Use Micro Influencers – Unlike mega influencers, micro influencers don’t cost much to hire. Some may even help out with marketing campaigns in return for free products. Use micro influencers to increase engagement with users in a niche group. Micro influencers are also great for generating high-quality leads.

Looking for more ways to save costs and at the same time increase the effectiveness of your small business marketing campaign? You can obtain Global Resources Reviews and seek consultations with one of our experts for tailor-made advice for your company.