When it comes to social media marketing, only a handful of sites dominate. Small businesses tend to focus their efforts on the main triad— Facebook, Instagram, and Twitter. Then there are smaller social networks, like Pinterest. If you don’t already know, Pinterest is a social network that works like a digital scrapbook. When users see images they like on various websites, they can “pin” it to their profile. Pinterest is filled with user-generated content.

Despite what preconceived notions you might have about the network, Pinterest has a large user base exceeding 150 million. Here are several reasons why your small business may benefit from using Pinterest, according to Global Resources LLC consultants:

Pinterest is a Great Way to Reach Female Audiences—Over 50 percent of pinners are women. Nearly half of these women are older in the 34 to 55 group. And about 30 percent of these women have household incomes exceeding $100,000 annually. If your small business needs to target women in this group, then Pinterest is a great platform to start with.

Content Lasts Longer—Unlike on Facebook or Twitter, where content lasts only until the newsfeed refreshes, content on Pinterest lasts longer. While recent content do take priority, older pins do not disappear into nothingness. New searchers and browsing makes even older content relevant. Therefore, you get more value for the money spent creating content. Pinterest is possibly the best platform to post evergreen content.

Higher User Engagement– Facebook, Instagram, and Twitter have higher user numbers, but Pinterest has higher numbers of actively engaged users. This is hitting the jackpot for companies that are struggling to reach out to dispassionate users. On Pinterest, users seek out content for themselves, so there are less that businesses need to do to get content in front of potential customers.

Attract Traffic with Visually Appealing Content—Marketers know how difficult it is to stand out in the current digital traffic. Pinterest makes it easier because all content on the platform is highly visual. Marketers can generate leads and create links directly using the images on Pinterest. With high levels of engagement, Pinterest is just perfect for generating targeted traffic.

Pinterest is best suited for small businesses with artsy websites or products. But other sectors may be able to benefit as well. To learn more about improving your business social media strategy consider a business analysis of your company.  To find out more , visit GR-US.com.