Small business marketing is imperative to success. It is important to every business’s survival, whether it’s for a local business across the road or a large company that works worldwide. However, for many businesses, marketing is often put on the back burner. This can simply be because small business owners have so many other things to deal with. In this blog, Global Resources LLC Reviews shares three great ways that you can boost your small business marketing.

1. Collect reviews and testimonials

One of the most important pieces of your online presence is reviews and testimonials. Reviews are crucial when it comes to ranking in local searches and acquiring new customers. Research shows that 72% of people say that positive reviews make them trust a business far more.

On top of that, 92% of consumers say that they will use a business if it has at least a 4-star rating. If people have never seen your business before but want to know more, they will likely check out your reviews first. This is understandable as nobody wants to spend money on an insufficient product.

2. Build an email list

According to a reliable source, 80% of SMB retail professionals report that email marketing is a great marketing tactic when driving customer acquisition and retention. Email marketing is a fantastic way to build a reliable and lasting relationship with your valued customers.

To get the benefits, you need to first build a substantial email list. You can do this by setting up a lead magnet. Once you have your email list, an email marketing strategy is needed to get the best out of your email marketing.

In the strategy, you should include the types of emails you’re wanting to send out. Some email types include:

• Newsletters
• Industry-related news
• Promotions
• Recommended purchases
• Discounts
• Updates
• Sales

3. Introduce the WOW factor

You don’t need to do all of the marketing yourself. Get some effective and free marketing with your customers who can market for you. Studies show that word-of-mouth is 10 times as effective as traditional forms of marketing.

So, how do you get that started? It’s simple. All you need is the WOW factor. By exceeding your customers’ expectations, they are far more likely to praise your business.

This means that they are essentially doing the marketing for you. Better yet, it’s free!

All the tips above will help you to go above and beyond with your marketing strategies to ensure the success of your business. Gain new customers and impress your existing ones with crystal clear and effective marketing. To set your business apart, add the WOW factor, create an email list, and get as many reviews as you can.

In turn, this will all build your online presence and strengthen it. These are straightforward, attainable, and successful ways to boost your small business marketing entirely.