Customer retention is a priority for many of Global Resources LLC clients. Indeed, your business will grow only if it’s able to retain the customers that it attracts. Small businesses sometimes try too many tactics to retain customers, and some companies do nothing. It’s important to develop a comprehensive strategy to improve customer retention levels, which leads to both increased profits and potential to scale. Here are several customer retention techniques that are known to work:

1. Adopt a Value

Consumers prefer brands that stand for something. According to market research conducted by the Corporate Executive Board, an overwhelming number of consumers cite values as a reason for sticking with a brand. Values can form genuine and long-lasting connections with your target audience. Companies can adopt many types of values, be it going green, supporting LGBTQ rights, fair trade, or even offering family-friendly Christian values. Survey your audience and adopt values that best reflect the base’s already existing ones.

2. Humanize the Brand

Consumers do not want to engage with corporatist brands. They want a brand they can connect with on a personal level, like a friend on Facebook. Therefore, reach out to customers on a personal level. Use pronouns like “I” and “you” when writing social media posts. Use simple, informal language in marketing material. On social media, send personalized messages to customers on important dates like birthdays. Keep in touch with customers via email, SMS, or on social media. This sort of connection will make your brand appealing on an intimate level, leading to better retention numbers.

3. Increase Comfort

Do your best to reduce the pain points in the purchasing process. This includes techniques such as ensuring speedy delivery, reducing web page load time, and reducing the number of clicks a consumer needs to make before finalizing a product. In addition, using reassuring words (like a “small” service fee) improves the chance of customers becoming loyal to your brand.

Not sure if your business is optimized to retain customers? Go to GR-US.com to arrange a comprehensive review with one of our experienced management consultants.