Tips for Building a Killer Business Strategy

Many chief executive officers (CEOs) have been seduced by easy-to-use strategic templates, which produce a careless and unsystematic business strategy in a society where they are time-starved, stressed, and over-caffeinated. Downloading templates, however, often promotes foolish thinking and poor execution of strategies. Often, the result reflects a functional short-term plan more than a systematic strategy.

They don’t include any market analysis, market research, or business intelligence in their list. They blamed the strategy when their inadequate plans fail.

That doesn’t have to be the case. Here are 8 tips you may follow to build a killer business strategy and successfully implement them:

8 Tips for Building a Killer Business Strategy

1.   Create a Realistic Vision

The concept of vision is imaginary, and different people will interpret it differently. A vision statement or vision is normally a glimpse into the future. It must incorporate objectives for the type of business you intend to operate, and unlike a mission statement, it gives a clear definition of success (volume, markets, consumers, etc.).

2.   Define Competitive Edge

The central aspect of a strategy is to figure out how a business can provide unique value to its customers. Businesses in many economic areas are trapped in a sea of similarities. A curated business strategy must consider how a business can carve out a niche from the competitors in its service provision, pricing structure, delivery method, and other areas.

3.   Specify Your Targets

Inadequate targeting is one of the major barriers to business growth. Organizations suffer from confusing messages and resulting mismatches between marketing and sales because they lack specific targets. Identifying specific markets and specializations enables businesses to concentrate their resources (some businesses are naturally generalists by design).

A business can create a combined marketing and sales strategy with the help of clear target niches, which increases sales productivity. Marketing and sales techniques work better when targets are tight.

4.   Focus on Systematic Growth

A business that is thriving is one that is growing. It is only through growth that a business can be able to make investments in things such as new devices, technology, and the best employees. A strategic plan should account for the sectors and percentages in which a company will grow so that the product will produce a specific outcome of net margin.

5.   Have a Long-Lasting Belief System

Believing solely in quarter-to-quarter results is a trap that could prevent businesses from seeing what lies ahead. Outstanding businesses create processes that handle strategy as an ongoing trend rather than a static, one-time event.

6.   Be Dynamic

Businesses should have long-term goals but still make room for change. An analysis of external forces, for instance, is a key element of the strategy. Organizations must examine long-term external influences and pivot depending on new information. Business-oriented conversations should be held regularly, maybe quarterly.

7.   Spend Time on Pre-Work

If you want managers to take strategy seriously, make them conduct research projects and prepare essential information before your strategy-based meetings.

8. Monitor and Measure Your Progress and Perform Well

Every business strategy needs to be implementable. Best-in-class business experts like Global Resources Reviews recommend that you:

  • Have an actionable strategic plan monitored and measured regularly, generally every month
  • Motivate departments, executives, and other stakeholders to share responsibility for the strategic plan.
  • Employ KPIs (key performance indicators) that are predictive, which are in line with the strategic plan
  • Establish cascading goals that resonate with employees and influence every area so they may see how their inputs influence the greater good.
  • Create a cycle for performance management that promotes cascading objectives and objectives for every employee.
  • Establish a company calendar to encourage productive meetings.
  • They repeat their strategic cycle annually


That wraps up the 8 tips for building a Killer Business Strategy. With these tips, you can be sure to make a well-thought-out business strategy.