Simple SEO Tips for Small Business Owners

Global Resources LLC, the leaders in business consulting, are committed to utilizing detailed expertise to help small to medium-size businesses obtain a positive change.

Our experts have recognized SEO, or Search Engine Optimization, as a significant business trend. Although SEO was initially used by large businesses and corporations, it is now being utilized in the small and medium-size business marketplace.

Social SEO, which refers to the idea that social media links and interaction play a considerable part in a website’s search rankings, doesn’t have to be a difficult and expensive process. SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.

If you are a business owner looking to begin SEO initiatives, we have listed simple tips that may help you:

  1. Optimize your social media profiles – The key to an SEO friendly social media profile is to be descriptive as possible.  Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.
  2. Optimize your social media content/updates – To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
  3. Build links by making your content shareable – A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources, call us at 855-338-0266.