Global Resources LLC consultants consistently discover that most small businesses rely on only a handful of SEO techniques to drive a digital marketing campaign. It’s understandable that some teams would prefer to stick with the familiar. However, this could be costing your company online traffic, brand recognition, and even conversions. While it’s encouraged for marketing campaigns to stick with the techniques with the most ROI, teams should also experiment with other tactics that could lead to better sales. Here is a list of often neglected online marketing techniques that small businesses can really try and benefit from:
Answering Questions Online – Q&A sessions should not be limited to the company website. Platforms like Quora and Yahoo Answers present incredible opportunities to connect with massive audiences. Brands should provide answers to questions that might relate to the business, and marketing reps can also post questions that prompt interest. Also, Quora questions sometimes get listed among Google search results. A well-phrased question with just the right combination of keywords could prove to be quite powerful SEO wise.
Finding Influencers – Influencers have a direct line to huge audiences. Small businesses on limited marketing budgets can benefit enormously by connecting with an influencer. Of course, the target audience of the influencer should overlap the target customer base for the business. It does take a while for a brand to land the right influencer and make a deal. Therefore, it’s smart to always be on the lookout.
Facebook Contests – Do take advantage of running online contests on platforms like Facebook. They can be arranged really simply, such as by offering a gift in return for a photograph of the product, for example. Most states have local laws relating to businesses running contests. However, contests can be conducted with very simple rules online so it’s far easier to do and benefit from.
Offering Coupons – Have your online store listed on a major coupon website like RetailMeNot. This is a great way to drive traffic and find a following. There are many ways brands can offer coupons online, and they are always lucrative, especially when near the holiday season.
Do not allow your digital marketing campaign to lose its mojo by doing the same thing over and over again. If you want to revitalize a campaign, you can get expert help at GR-US.com.