For a long while now, paid advertising has been used as a great strategy to gain new customers. However, paid ads are beginning to become less effective nowadays. Nowadays, consumers don’t want to be directly sold to.
Instead, they want the opportunity to learn about a company or product and determine whether it is right for them. Content marketing is the perfect way to answer their prayers. By making your brand a credible source that provides valuable content to your potential customers, your business is far more likely to get discovered by the correct audience.
If you want to learn why your business needs a content marketing strategy, Reviews for Global Resources has you covered.
What is content marketing?
First, let’s take about the basics. You may be wondering exactly what content marketing encompasses. Content marketing is far more than just the format of your content. Some formats include videos, e-books, or blog articles.
A content marketing strategy is a long-term strategy in a variety of formats that successfully build a stronger relationship with your chosen target audience.
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Instead of pitching your products and services, you will be providing relevant and useful content to your prospects and customers to help them solve their issues.
How can your business benefit from content marketing?
Content marketing can be an extremely powerful tool for businesses big and small. The three main benefits of content marketing are increased sales, cost savings, and loyal customers. However, it also goes far beyond that.
Here are some more great benefits of content marketing:
- More website traffic and better exposure without investing a large amount in advertising
- An established brand identity that your audience is happy to connect with which will maintain brand awareness and recognition
- A well-positioned company that is considered a leader in the industry to create a long term and trustworthy relationship with customers
- A website that converts more visitors into leads and sales
- A competitive advantage over competitors who have not yet identified their content marketing strategy
Success in the new age of content marketing
Like basically every aspect of our lives, mobiles, and other electronics have redefined the way we view, read, and remain entertained. Mobile is becoming the default device of choice instead of laptops.
Blog articles, social media, and videos are now mainly consumed on a mobile device. So, what does this mean for small business content marketing? It simply means that small businesses need to shift their focus and make their content far more accessible via mobile devices.
They can do this by creating mobile-friendly content. Creating an app, for example, is a fantastic idea. By making your business more mobile access, your content marketing has a far better chance to succeed.
The bottom line?
Content marketing is a fantastic way to organically reach your potential customers. Instead of paying for ads that push unwanted content into their faces, you will leave a great first impression of your brand. It is all about providing value, even if the return isn’t immediate.