We live in a world where being online is crucial to the success of a business. Plus, in the last year, with the COVID-19 pandemic forcing many companies to convert to online, generating online sales is more important than ever.
As many find out quickly, getting online sales (and competing with websites like Amazon) is a struggle. However, it doesn’t have to be. With the right practices, you can boost your online sales to increase your overall revenue.
Ready for an increase in sales? GR-US.com has six tips to help you boost your online sales.
Have a User-Friendly Website
Because your customers are online, how your website functions are crucial to converting someone browsing into a paying customer. Make the shopping experience as easy as possible.
Direct your customers to where you want them to go. Add a call to action to send them to your product list with easy options to add to a cart. Every bit matters when designing your website.
Show Customer Reviews
People love to see reviews of products and services they’re interested in. That’s because a review can provide valuable insight into how something works and if it’s worthwhile purchasing. Seeing a review on how much the customer loved your product could be enough to entice them to buy for someone on the fence.
Utilize the Shop Feature on Instagram
Instagram recently added in the option to shop right from your posts. If you sell products online, you’ll want to start using this feature. It allows your followers to click on your post, see the tagged items and go through the purchase process right there. It’s a free and straightforward way to boost your sales right at your follower’s fingertips.
We all know how great sales can be, so why not offer them? You don’t need to slash prices to the point where you make no money. Even a simple deal of saving the taxes on a purchase can entice more customers to buy.
When offering sales, give the sense of urgency by having the sale only lasts a few days. When people see the chance to purchase something at a discounted price right now before the price increased, you have a better chance of converting those viewers into customers.
Provide Multiple Payment Options
People like having options, especially when it comes to paying. Gone are the days when you could only online shop with a few credit cards. Now, there is ApplePay, Google Wallet, PayPal, and many others. The more options you offer, the better chance you have a payment system that most customers enjoy using.
Use Quality Product Images
People want to see what the product looks like before purchasing it. The best way to do this is by uploading high-quality images to your website. Merely taking a blurry photo on your phone and adding that just won’t cut it anymore.
If you can, hire a photographer to take product photos for you. They’re usually worth the investment since they can snap pictures that make the main features of the product pop out.
It’s time to take advantage of the online shopping trend and boost your online sales. Use the tips above to get you started.