Tips for Boosting Slumping Organic Search Traffic

Organic traffic comes from organic, or non-boosted, searches. Organic traffic forms a very important part of any digital marketing campaign. Organic traffic should ideally be on the rise. However, it’s normal to experience flat or steady growth as well. However, if your organic traffic numbers are slumping, or have been down for some time, then that’s cause for worry. Here are several tips from Global Resources LLC marketing consultants on how to boost organic traffic numbers:

See Where the Traffic Drops – It’s possible that your whole site is experiencing a sudden drop in organic traffic. It could also be that only certain landing pages are experiencing this issue. Run a quick analysis and find out which parts of your site are most affected. The solution will depend on the problem. For example, using a bad keyword on a part of your site could be hurting traffic. Or, it’s possible that a product featured on a landing page is no longer interesting to customers.

Check for Google Manual Penalty – A Google manual penalty will instantly hurt your traffic. Google could penalize your site for various violations of its SEO code, such as using plagiarized content, having spammy links on your site, or employing “black hat” SEO tactics. If your organic traffic slump is particularly troubling, you should definitely check whether your site has been penalized. Once you correct the issue that caused the penalty, then your traffic numbers should improve again.

Improve Link Profile – Bad or outdated links could cause a slump in organic traffic. You should check your site’s link profile and go through each link. Get rid of outdated links. You can update old links with new, more relevant ones. You can use a tool like Moz Open Site Explorer to check your link profile more efficiently.

Update Keywords—More often than not, keywords are the reason organic traffic rises or slumps. Make sure your web pages are using highly relevant keywords suitable for the season. For example, in the summer, use summer-related keywords to boost organic traffic, in addition to the main keywords you are using.

Typically, performing the improvements mentioned above should increase organic traffic volumes. However, if the numbers continue to be low, then that should raise some alarm. You can contact us at  GR-US.com and we’ll recommend an SEO expert to conduct a comprehensive review of marketing practices to see why traffic numbers might be slumping.

Tips for Establishing a Pleasant Company Culture

Company culture plays a major role in determining how productive and effective a business’s workforce is. Maintaining a good company culture is crucial to the sustainability of the business. You won’t be able to retain the best talent with a toxic work environment. Uber, which has been in the news lately, poses as a huge cautionary tale in this regard.

Uber had a great business model and the profits were pouring in, at least until the company got in serious legal trouble. Uber has recently let go of its CEO and taken steps to improve in-hours work culture. Global Resources LLC warn that companies must maintain a good work culture from day one. Most businesses won’t survive what Uber has gone through. So, to make sure your business is not going to be ruined because of a bad company culture, here are several tips to follow:

Invest in the Human Resources Department: The HR department exists for a reason. One of the main reasons Uber stumbled is because the company had a very weak HR department. There must be a clear and precise set of policies and steps in place for employees to lodge complaints. Importantly, there should be a trustworthy policy in place for employees to lodge complaints of harassment. A strong HR department means an empowered workforce. Your business will be able to sort out conflicts and disputes early on before they snowball into bigger problems with a proper HR department.

Do Not Make Exceptions for Bad Behavior: It’s common for companies, like parents, to favor some employees over others. But this favoritism should never be on blatant display. If the company has a star employee, never let this employee get away with bad behavior in plain sight. The rules should be equal for everyone. It sends a terrible message to other employees and creates distrust and resentment when bad behavior has exceptions inside the company.

Do Listen to Employees: If the employees complain about various conditions at the workplace, it’s the duty of the employer to listen. Even if some of these complaints might seem trivial at first, these issues could get worse over time if left unaddressed. If several complaints are coming in regarding a similar issue, then the bosses must pay attention.

Overall, stick to the company policy and maintain a good ethical policy at work. Do not be lenient towards bad behavior. Never let higher ups behave badly in front of other employees either. If you want more suggestions to improve the company culture at your business, send us a message at GR-US.com.

Lucrative Digital Marketing Channels Most Small Businesses Ignore

Most small businesses have a tendency to limit digital marketing efforts to few well-known channels like Facebook or Google Ads. These channels refer to conventional digital marketing. If you post a banner ad on Google, then your ad will be competing with a number of other similar ads to get the attention of customers. On Facebook, there’s a very unbalanced ad-to-post ratio that advertisers constantly have to worry about.

In this environment, it’s worthwhile to sit back and consider other ways to drive web traffic. There are digital marketing channels with great potential that small businesses rarely think about engaging with. Depending on your target audience, these channels could generate more leads than conventional channels. Here is a list of some of these channels, as recommended by GR-US.com consultants, that your small business might be able to benefit from:

Remarketing – Remarketing is currently one of the most popular ways to target potential customers on social media channels like Facebook, Instagram, and Twitter. Remarketing is aimed at people who have visited your site and shown interest. The audience of remarketing efforts do not involve existing customers or email subscribers. (If you do target these groups, you risk overwhelming them with ads and alienating them.) To do this specific type of targeting, you can install a social media tracking pixel on your site and gather data. Then use this data to target ads at customers who have shown interest, but not enough to generate a lead.

Google Voice Search Advertising – Google Voice Search is becoming more and more popular each day. Both adults (41 percent) and teens (55 percent) rely on voice search, according to research conducted by Northstar. Smart devices like Amazon Echo are also increasing the number of voice searches. Therefore, start making ads to appeal to voice searchers to increase your brand’s reach.

Invest in Micro Influencers – Social media micro influencers have less reach than megastars or celebrities. But they still have an audience that can be marketed towards. Rather than spending a lot of money on mega influencers, small businesses can benefit more by offering incentives to micro influencers to spread the word about your brand.

StumbleUpon – This is a highly underrated social media channel that small businesses can use to generate web traffic. StumbleUpon connects users to websites based on content posted (like images and videos, not conventional ads). It’s highly specific and offers a better chance at attracting interested users.

Is your company’s marketing campaign already engaged with the above, or is the strategy woefully outdated? You can benefit from Global Resources Reviews to improve your business’s existing marketing strategy.

 

Effective Digital Marketing Techniques Many B2C Companies Fail to Do

Global Resources LLC consultants consistently discover that most small businesses rely on only a handful of SEO techniques to drive a digital marketing campaign. It’s understandable that some teams would prefer to stick with the familiar. However, this could be costing your company online traffic, brand recognition, and even conversions. While it’s encouraged for marketing campaigns to stick with the techniques with the most ROI, teams should also experiment with other tactics that could lead to better sales. Here is a list of often neglected online marketing techniques that small businesses can really try and benefit from:

Answering Questions Online – Q&A sessions should not be limited to the company website. Platforms like Quora and Yahoo Answers present incredible opportunities to connect with massive audiences. Brands should provide answers to questions that might relate to the business, and marketing reps can also post questions that prompt interest. Also, Quora questions sometimes get listed among Google search results. A well-phrased question with just the right combination of keywords could prove to be quite powerful SEO wise.

Finding Influencers – Influencers have a direct line to huge audiences. Small businesses on limited marketing budgets can benefit enormously by connecting with an influencer. Of course, the target audience of the influencer should overlap the target customer base for the business. It does take a while for a brand to land the right influencer and make a deal. Therefore, it’s smart to always be on the lookout.

Facebook Contests – Do take advantage of running online contests on platforms like Facebook. They can be arranged really simply, such as by offering a gift in return for a photograph of the product, for example. Most states have local laws relating to businesses running contests. However, contests can be conducted with very simple rules online so it’s far easier to do and benefit from.

Offering Coupons – Have your online store listed on a major coupon website like RetailMeNot. This is a great way to drive traffic and find a following. There are many ways brands can offer coupons online, and they are always lucrative, especially when near the holiday season.

Do not allow your digital marketing campaign to lose its mojo by doing the same thing over and over again. If you want to revitalize a campaign, you can get expert help at GR-US.com.

Hacking: How to Avoid the Most Serious Concern for Tech-Minded Small Businesses

Hacking is a serious concern for small businesses in all sectors. In recent years, criminal hacking (as opposed to ethical, “white hat” hacking) has been in the news for potentially disrupting elections, wreaking cyber havoc at companies, blackmailing random people by encrypting computer data, and even causing some companies to go bankrupt. Global Resources LLC consultants warn that if your small business offices are connected to the internet in one way or another, then you should be worried about hackers.

Hackers often gain access to internal networks by various duping methods. Phishing is one of these common methods where a hacker tricks an employee into clicking a seemingly trustworthy link that actually contains malware. Phishing is surprisingly common and most recently infamously caused the DNC hack during the past election year. Phishing is, of course, just one of the many methods that can lead to a hack. Read below to learn about simple steps you can take to safeguard your business:

Instruct Employees Not to Click on Any Emailed Links: Simply avoid clicking on any emailed links. For example, if an employee gets an invite for a Google password change, instruct the employee to go to Google’s website directly, instead of being redirected to an emailed link. Hackers have become sophisticated enough to emulate companies like Google and Facebook. If you look closely enough, there will be small differences between a genuine and a phishing email. However, most employees are not this discerning. So, it’s best to prevent the practice of clicking on emailed links altogether.

Adopt a Password Policy: Some hackers gain access simply by guessing passwords. This is why cyber security experts warn companies to adopt strong password policies. These policies often involve having employees change all passwords at least every three months. Randomly generating passwords, thus making them impossible to guess, is also strongly encouraged.

Keep Software Up to Date: Companies like Microsoft often issue security patches for software vulnerabilities quietly with updates.  Therefore, make sure all software at the company is updated regularly. Enable automatic updates when possible. Also. have an IT person dedicated to keeping the system up to date.

Our consultants are not cyber security experts. However, we strongly recommend companies to pay attention to their IT practices just as with online marketing. One hack can destroy years of work and cause irreparable damage to your brand. So heed the above advice. If your business requires review of safe internal business practices, contact us at GR-US.com for an evaluation.

Daily Habits to Increase Social Media Followers

Most small businesses fail to understand that growing a social media presence is a task that requires daily attention. It’s not sufficient to post a message on Facebook one week and wait another month until the next post. Using social media is a daily habit for your target audience. Therefore, it should be a daily habit for the company’s marketing plan as well. Here are several tips from Global Resources LLC consultants on how to ensure a growing social media presence for your company and brand:

Post Several Times a Week

Ideally, you should update all your social media profiles on a daily basis. If that’s not possible, update at least several times a week. Make sure there’s at least one update during the weekend, when people are likely to be spending time online. If updating in this manner is not possible, use a tool like Postfifty to schedule posts in advance.

Use Optimal Times for Posting

There’s little point in creating a great Facebook post or uploading a really great Instagram photo if no one in your target audience is online to see it. Keep in mind that social media feeds get updated every minute. If you update at the wrong time, it’s possible that the post will be ignored altogether. Therefore, collect data to determine the optimal time for posting. Which days of the week and what time during the day are your brand’s followers most active? Post during these times to optimize viewing, liking, and sharing.

Respond to User Feedback

It’s very important to invest in a daily social media screener to respond to user comments, posts, or feedback on any other form. Ideally, the company should respond within 24 hours. The aim of using social media is to build intimate relationships with potential customers so they stay loyal. You cannot achieve this goal if user comments are ignored.

Engagement is the secret to making social media marketing a success. The above tips cover the basics of engagement that any company can achieve with relative ease. For more advice, contact us at GR-US.com.

The Basics of Small Business Instagram Marketing

Instagram is one of the most powerful marketing tools many small businesses unfortunately fail to take advantage of. The photo-sharing app is one of the top most downloaded in the U.S. It is not just a space for celebrities to promote themselves. The biggest enterprise-grade brands like Nike and Starbucks are pro Instagram users.

What is unique about Instagram is that it allows smaller ventures to go toe-to-toe with industry giants. Global Resources LLC consultants highly recommend small business marketers think seriously about using Instagram to create brand awareness and increase customer loyalty. Here are basic tips for using Instagram:

Choose Great Pictures: Unlike Facebook or LinkedIn, Instagram is a visually oriented social networking site. On Instagram, what matters is what you show, not what you write. Therefore, it’s very important to use unique and highly appealing photographs to market your brand’s message. Avoid using stock photographs, and use your own to showcase authenticity.

Connect All Social Accounts: If your business has other social media accounts, don’t forget to connect them to the Instagram account. It’s possible to do this automatically. Once done, your Instagram posts will show up automatically on the feeds of other sites, thus increasing reach and scope.

Write Intriguing Captions: For photos, do not bother writing paragraphs. One or two intriguing sentences is often enough. You need to focus more on writing a very interesting and engaging bio for your company. Keep it short and casual, and make sure the audience understands what your business offers.

Use Existing Hashtags: Instagram’s power derives from clever use of hashtags. Where other social networks use keywords, Instagram uses hashtags. For example, #love is the most popular hashtag on the platform with millions of followers. Likewise, your marketing team needs to use these trending hashtags. Making up hashtags on your own is useless because no one else will see them. Tailor your photos to popular trending hashtags to increase traffic.

Need more marketing advice that will deliver your branding message to the intended audience? Ask us at GR-US.com.

 

Important Profitability Metrics Small Business Owners Should Know

So you have a high-quality product. But is your business actually profitable? Global Resources LLC once worked with Dave Alwan, a specialty meat caterer. Dave had a great product but did not know how to measure the costs of his business and understand how profitable it was. This is a common issue among business owners who are new to finance. Here are the most important profitability measures that you should be aware of as a small business owner:

Sales Revenue: This is a rather simple metric everyone understands. Sales revenue is the money you make selling your product. Sales revenue should match the rate of growth. You should never look at how much you are generating by selling alone. The sales numbers should be compared with costs of acquisition (mentioned below), growth rate, and other numbers to make sense of it.

The Cost of Acquisition: The CAC refers to how much money you spend on getting (or acquiring) a new customer. When you buy a new ad for your company or get new inventory, all these add to CAC. CAC should be matched with the number of customers acquired.

Gross Margin: This is a more precise measurement of profitability. It’s measured as a ratio or percentage of how much revenue is retained after spending costs. A small gross margin shows a company that is not growing as it should. A gross margin that is too large could indicate a company that is growing beyond its capacity.

Profit Margin: This is a calculation of all the costs of your company compared with earnings. The profit margin takes into consideration even small expenses like how much it costs to buy printing paper. It’s a reliable indicator of where your company’s money is going.

In addition to the above, you should also calculate productivity levels, consider customer retention numbers, and also lifetime value of a customer. For Dave, consultants at GR-US.com built a sophisticated system to calculate finances and understand metrics mentioned above. If you are not a finance expert, doing so at a small business can be difficult. If you require any help, Global Resources is ready to assist your business.

What is the Difference between a Trademark and a Company’s Name?

Is “Google” a name of a company or a trademark? Sometimes, it can be really difficult to distinguish between a trademark and the registered name of a company. This distinction, while seemingly trivial, is an important one with legal ramifications. Mainly, companies want their names and logos to be copyright protected. But when you register your business name, is that what happens? Read ahead to find out about the difference between a trademark and company name.

It’s All About State vs. Federal Law

Business names are first and foremost registered with the states with a corporation or an LLC application. This disallows two or more companies to operate in the state under the same name.  For example, Global Resources LLC is registered in Illinois and is a corporate entity. When we submitted our application, the Illinois state officials checked to make sure no other company under the same name operates in the state. There’s a tricky part here: what if there was another company named Gbl Resources or Global Rec? Some states find the two names too similar, while others maintain that it’s dissimilar enough to warrant as two different companies.

When you register a business as an LLC in a state, it simply means you are allowed a unique name for your company. But this only applies to the state of registration, not the other 49 states. If you don’t want a competitor to set up another business bearing the same name in a different state, then you need federal trademark law.

Federal Trademark Protection

Global Resources is a registered trademark name. That means no other business can use this name. Federal trademark protection is necessary for companies that want to expand nationwide, or want to operate out of state. A trademark refers to a phrase, a word, a design or a symbol like a logo that uniquely identifies a business, a product or a service. This trademark is distinct in the industry. The owner of the trademark is the only one with the right to use, change, or alter the name or logo.  Trademarks are protected in all states and also internationally.

If your business is operating only in a single town or a state, then you may not need to file for a trademark. However, if you require additional protections for the business name, then you can begin the trademarking process. If you need any help, experienced consultants with GR-US.com are here to help.

3 Customer Retention Strategies for Small Businesses

Customer retention is a priority for many of Global Resources LLC clients. Indeed, your business will grow only if it’s able to retain the customers that it attracts. Small businesses sometimes try too many tactics to retain customers, and some companies do nothing. It’s important to develop a comprehensive strategy to improve customer retention levels, which leads to both increased profits and potential to scale. Here are several customer retention techniques that are known to work:

  1. Adopt a Value

Consumers prefer brands that stand for something. According to market research conducted by the Corporate Executive Board, an overwhelming number of consumers cite values as a reason for sticking with a brand. Values can form genuine and long-lasting connections with your target audience. Companies can adopt many types of values, be it going green, supporting LGBTQ rights, fair trade, or even offering family-friendly Christian values. Survey your audience and adopt values that best reflect the base’s already existing ones.

  1. Humanize the Brand

Consumers do not want to engage with corporatist brands. They want a brand they can connect with on a personal level, like a friend on Facebook. Therefore, reach out to customers on a personal level. Use pronouns like “I” and “you” when writing social media posts. Use simple, informal language in marketing material. On social media, send personalized messages to customers on important dates like birthdays. Keep in touch with customers via email, SMS, or on social media. This sort of connection will make your brand appealing on an intimate level, leading to better retention numbers.

  1. Increase Comfort

Do your best to reduce the pain points in the purchasing process. This includes techniques such as ensuring speedy delivery, reducing web page load time, and reducing the number of clicks a consumer needs to make before finalizing a product. In addition, using reassuring words (like a “small” service fee) improves the chance of customers becoming loyal to your brand.

Not sure if your business is optimized to retain customers? Go to GR-US.com to arrange a comprehensive review with one of our experienced management consultants.