SEO campaigns should be updated at least once every year. Online search is undergoing significant changes due to the rise of new technologies and priorities of major search engine companies like Google. Our Global Resources LLC consultants occasionally find that small businesses stick to static SEO plans that are never updated in a timely manner. This could really hurt your business. To update your SEO plan to suit the changes the industry is seeing in 2017, there are several trends to be aware of:
Search is becoming highly mobile – Last year mobile and tablet users surpassed desktop users in web browsing. It was a major turning point that indicated search overall is leaning towards a mobile world. Google was quick to notice this trend and has already introduced mobile-first indexing. That means sites that are mobile responsive get priority when showing up on search results. Small businesses should therefore definitely pay attention to how mobile responsive their websites are.
Voice search is on the rise – Along with the use of mobile devices, more and more people are browsing the web with the assistance of voice search. That is, searches spoken to voice-controlled smart devices like Google Home or Amazon’s Alexa. The main voice search programs currently in use are Siri, Alexa, Cortana, and Google Home. When your company devises a new SEO plan next, voice search should be a priority.
Local search is becoming more important than ever – Because mobile search is on the rise, localized results are becoming more important. Google’s Possum update to its algorithm optimized how well users see local results. Therefore, your SEO strategy should involve the generous use of local keywords, phrases, and listings on local websites.
Video is becoming a premier content format – an online video is no longer an optional form of content. The video is becoming a core form of content, also thanks to mobile users. People are more prone to watching videos on their devices than to reading an article. Therefore, video content should not be overlooked in your marketing strategy.
Is your small business SEO plan made with the above in mind? If not, contact us at GR-US.com to update your plan with expert advice.