Some designers complain that all website look too neat and clean and has no style appeal for customers. Businesses tend to use clean, clutter-free and stylistically boring web designs to attract customers. A new study has confirmed once more that web users do prefer clean sites over visually overwhelming ones. New research presented by EyeQuant shows that customers are more drawn to “visually clean” websites that have more white space. Websites with simple designs like this have lower bounce rates than sites that are more visually complicated, EyeQuant concludes.
Now, it’s official. A simple web layout might be what your small business needs to increase customer interest. Here’s what Global Resources LLC consultants suggest for small businesses that want to design appealing websites based on the new findings:
Include Less Text – The study showed that customers preferred websites with less text, increasing the white space. Less text means customers can get an understanding of what the website offers without having to read paragraphs of marketing fluff. Therefore, use a headline and a subheading to quickly deliver what your website is about and attract potential customers.
Have One Big Image – Customers were not drawn to utterly boring websites with one or two lines and lots of blank space. Customers preferred websites that used one or two big images to add visual appeal. In the past, some designers believed that adding many pictures would increase the visual appeal of a site. This is clearly not the case anymore. Including one big picture is good for attracting new customers, and it’s also good for speeding up the loading time.
Avoid Overwhelming the Customer – The study’s authors think that cleaner web layouts are more appealing to consumers because modern customers are bombarded with online content on a daily basis. From tweets to Google ads, customers sometimes get conflicting messages intended to influence decision-making. Clean websites avoid overwhelming the customer in this manner. So, keep web layouts free of unwanted content.
Websites can be attractive and influential without having a complex layout. If you want more targeted advice on how to improve your company’s online sales, get in touch with us at GR-US.com.