How to Re-Strategize Your Company’s Marketing Campaign for the Coming Year

Yet another year has come to an end. Time certainly flies. It’s the holiday season, so marketing campaigns are in full swing. It’s also the time to think about how your company is planning to launch the coming year’s first advertising campaign. Don’t do the same old in 2018. Think about what you can do new and benefit from upcoming technologies. Here are some ideas from Global Resources LLC consultants:

Analyze Your Existing Marketing Plan – Before you start revamping your marketing campaign overall, think seriously about whether it requires redoing. This is where customer data comes into play. Analyze the collected data to learn about which tactics worked in the past year, and which ones did not. Also, keep in mind that some strategies will simply become outdated the next year as customer habits and algorithms change. Obtaining one of our Global Resources Reviews is a great way to get expert recommendations on how to modify your company’s overall marketing plan.

Introduce New Products – There’s hardly a better time than a brand new year to introduce customers to new products. The “newness” is in the air and people are more likely to try new things. Also, the business can direct the marketing plan in a new direction without losing ground. It’s also a good time to introduce combos or bundle deals, especially at the start of the year when people are still in the mood to shop.

Learn about the Latest Marketing Channels – The mainstream wisdom is that in 2018, marketing will move on to new channels like Snapchat and drop formerly glorious channels like Twitter, which has seen no growth in recent times. Also, augmented reality content is the new best thing. Marketers should certainly familiarize themselves with new content and new norms. Even small businesses can experiment with AR Snapchat filters to find out how the target audience responds.

Improve Mobile Marketing – The mobile-first approach should be in full swing in the coming year, as more and more people will be using handheld devices to communicate, consume content and shop. Reallocate resources at the start of the year to develop a powerful mobile marketing strategy.

The end of the year is also a good time to think about what your business could have done better earlier. But don’t dwell on regrets. Start anew in 2018 with help from our highly experienced consultants.

How Small Businesses Should Start off the New Year

2018 is just around the corner. That means endless possibilities for small businesses to grow and thrive. The coming year will be much like this one, but there will also be significant improvements. Businesses are already anticipating a more mobile-oriented sales approach. There will be new smart gadgets and personal tech trends to anticipate in the New Year. Not to mention the new changes to the business environment that the upcoming tax bill would bring. It will definitely be a whirlwind year for small businesses, for either good or bad. Here are several strategies small business owners can deploy with the approaching New Year, courtesy of Global Resources LLC consultants:

Stay Informed—Do you know what is happening in your business sector? You really should. Gather your managers and executives to attend webinars, networks and small business council meetings to understand what trends are driving the sector that you work in. Information is key to anticipating challenges in the New Year. Therefore, read the news and stay updated on what’s going on.

Gather More Data—Data is essential for developing sound strategies for marketing and managing the business. In addition to gathering customer data, use data collection apps to develop a keen understanding of overall trends that are moving markets. This is not as expensive now as it once was. For example, IBM recently launched an app called Watson Trend that analyzes what’s hot in consumerism. Using the app is not expensive, so even the tiniest businesses can afford it. Use tools like this to utilize available data to improve your overall business.

Get Ready for Omni-Channel Marketing—Omni-channel marketing is an updated version of multichannel marketing where the customer is provided with a seamless marketing experience across various channels. In 2018 and beyond, omnichannel marketing will become a necessity as customers start using multiple devices at once. People are already browsing the internet using desktops, smartphones, tablets, smartwatches and voice-controlled smart home gadgets. In the near future, marketing efforts will have to be present on all these channels to stay competitive.

Know What You Did Wrong (or Right) This Year—How exactly did your company fare in 2017? Did your business achieve goals you initially set out to accomplish? Did the business improve or did the customer base shift? To avoid mistakes and be more efficient in the coming year, request Global Resources LLC Reviews to understand your small business better.

Follow the above and 2018 will very likely be a great year for your business. Enjoy your holidays!

How to Market to Gen Z Customers This Holiday Season

As the Millennial generation reaches their thirties, the following Generation Z is emerging as a young and voracious customer base. As with millennials, Gen Z customers have their own quirks and peeves. Here are several tips from Global Resources LLC consultants on how to reach Gen Z buyers:

Avoid Stereotypes—Generation Z came of age firmly in the 21st century. The youngsters of this generation highly value individuality. Therefore, they won’t respond to marketing material believed to portray various stereotypes. To reach Gen Z buyers, create ads that portray diversity and glorify individuality.

Don’t Tell Them What to Buy—If there’s one thing Gen Zers hate more than anything, it’s being told what to do. When creating marketing material or online content targeting this group, do not “tell” them what to buy or choose. Instead, pen content as advice that allows the audience to ultimately make the choice.

Advertise on YouTube—Generation Z loves YouTube, even more than millennials. A typical Gen Z customer spends between 2 to 4 hours each day on YouTube. In surveys, nearly half of Gen Z customers said they simply could not live without YouTube. Brands that really want to reach Gen Z should therefore definitely advertise on YouTube. Create video content that resonates with this audience.

Use Newer Social Networking Channels—Facebook and Twitter may not be the best advertising channels to get those Christmas discounts in front of Gen Z buyers. The younger generation prefers newer channels like Snapchat and Instagram. Plan ahead to spend money on these channels to reach Gen Z buyers at all times of the day.

Hire Influencers—unlike most millennials, Gen Z buyers are highly protective of their privacy and do not trust everything they see on the internet. Gen Z buyers are mostly influenced by recommendations from their peers. Therefore, investing in peer group influence is a must for increasing conversions among this group.

Do not conflate Gen Z buyers with millennials. To find out if your company’s marketing plan is well equipped to reach a Gen Z audience, check out Global Resources LLC Reviews.

 

Should Your Small Business Prepare for an Economic Collapse?

Let’s consider the financial crises small businesses have faced in the past century or so. There have been the two world wars, of course, a major economic depression, a major recession in 2008, Brexit, and events like the dot-com crash of the nineties. Economists would say that people should ask if there would be another financial collapse, but when? So the short answer to the titular question is ‘yes,’ small businesses should prepare for a market collapse under all circumstances, advises Global Resources LLC consultants.

If the economy collapses like it nearly did in 2008, then it’s little chance that your small business would thrive. Your small businesses may face bankruptcy, not due to a lack of profits per se, but for a lack of cash. Here are some of the things a small business can do to face the inevitable:

Save Up in Multiple Currencies – Brexit, which only happened recently, sent the value of the Sterling pound into freefall. But British small businesses that had savings in Euros and dollars didn’t suffer too much. Therefore, it’s strongly advised for companies to have savings in multiple currencies. Even if the dollar value plunges, the business savings will be intact in another currency.

Buy Precious Metals – Precious metals like gold and silver has been a forever favorite of investors to act as a hedge against losses caused by economic volatility. The value of precious metals is priced inversely proportional to the value of fiat currency.  For example, if the value of the dollar depreciated in the wake of an event like another subprime mortgage crisis, the value of gold will go up. An investor who has gold in his or her portfolio doesn’t really lose wealth in this situation. Small businesses, like savvy investors, should buy gold and silver to protect the company’s overall wealth from another financial crisis.

Invest in Real Estate – Real estate is highly valuable as an essential commodity. It’s strongly advised for businesses to invest in real estate like agricultural land and rental properties for high credit tenants. Real estate deals are not made equally good. Small businesses will have to distinguish between the good real estate and bad before diversifying the investment portfolio in this manner.

It’s recommended for small businesses to have at least three months worth of emergency funding saved up just in case. Also, do develop a backup plan for the company if the market faced another financial crisis. To find out if your business is resilient enough to survive another recession, go for one of our acclaimed Global Resources Reviews.

How to Video Market on a Budget

Understandably, most small businesses do not have a bloated budget to shoot beautiful videos for marketing purposes. Shooting commercials and various video content for mobile or social media marketing platforms are indeed quite expensive. Most small businesses would prefer to avoid that. However, video marketing is a proven effective method of marketing. In the era of smartphones, it’s also necessary. Instead of foregoing video content, Global Resources LLC consultants suggest the following to engage in video marketing on a low-cost budget:

Make slideshow presentation videos – Not all videos are shot like movies. Marketing teams can definitely make videos using slideshow presentations. These videos are called screencast videos. They cost next to nothing to make and require only basic technical skills. There’s no need to learn how to animate a video. You can add a voiceover for the video, which will also cost nothing.

Shoot video testimonials – Video testimonials are becoming more and more popular among online shoppers. You may have come across video testimonials shot by e-commerce businesses or social media sites. Video testimonials are like videotaped reviews of a product. They are a great way to create social proof for a brand or a product. You can ask one or two customers to shoot video testimonials or offer a product for free in return for a video testimonial. A single testimonial can be shot with a regular camera.

Low-Cost Online Animation – Animating videos is less costly than hiring actors to shoot a live action video. These days, there are animation software and websites anyone can use to create DIY animations. The animations can look from crude to complex depending on the tools you use. Websites like Voki and Animasher don’t cost much to create compelling animations. The sites make drawings available so the creator doesn’t have to be a professional artist. This is a worthwhile option to consider.

Hiring freelance graphics artists, animators or videographers is also another option to consider. Freelancers are definitely cheaper than maintaining an in-house video team. Businesses can also get employees to shoot live video that is popular on platforms like Facebook. For more useful information, visit GR-US.com.

Tips for Increasing the Viral Potential for Content

Viral marketing is not a tween gimmick. It’s a powerful marketing tool to create brand awareness. Viral content can get your branding message in front of possibly millions of people without costing exorbitant amounts. Marketers describe “virality” of content as an exponential curve. It means that viral content creates awareness on exponential levels. Instead of just two people sharing a link, viral content is shared twenty or thirty times more.

Not everything goes viral, however. So, here are several reliable tips from Global Resources LLC consultants for increasing the potential for marketing content to go viral online:

Create Unusual Content – Ultimately, content goes viral when it can offer web users something they have never really seen before. Viral content is highly novel and attractive. Content that mimics what others have done doesn’t really go viral. Consider the most loved viral phenomena of recent times: the ALS ice bucket challenge, “Gangnam Style” music video, and the Old Spice “I’m on a horse” ad. Each of these offered something novel and unusual for viewers. Learn from old viral content that is still remembered, like the Apple Super Bowl ad in 1984. Aim for uniqueness above all else.

Give Content an Advertising Boost – Some of the marketing material that does go viral has a secret: some are boosted by advertising. Before your content can go viral, the company may need to get it in front of several thousand web users. Then, the exponential factors would kick in and result in the viral effect. Therefore, do invest in paid marketing for content that shows promise to go viral.

Use Influencer Marketing Campaign – Want to remarkably increase the chance of a video going viral? Have several social media influencers promote the content on their channels. As the social media shares increase, the possibility of going viral increases.

It’s important to keep in mind that all novel content with an ad boost and an influencer behind it will not go viral. When this happens, find out why it didn’t. Was the content not novel enough, or did the business choose the wrong advertising channels? Gather performance and user data to fine-tune viral marketing campaigns in the future. Get customized detailed information on marketing at GR-US.com.

Why Your Small Business Should Not Buy Facebook Fans

It may seem like a neat hack or a shortcut to instant traffic, but buying Facebook fans is mostly a waste of money. Small businesses are often under pressure to show a large number of followers on social media sites. This was a common enough strategy that many brands have used over the years. However, this strategy is not working against the best intentions of small businesses that pay for it. Read below to find out why as explained by Global Resources LLC consultants:

There’s No Return on Investment – Fake fans are not interested in purchasing what you are selling. Therefore, even if you have millions of Facebook and Twitter followers, these numbers will never convert to traffic. Marketer Neil Patel recently explained that he once spent $400,000 on buying Facebook fans. What did he get in return for this investment? Nothing. There was no increase in traffic to justify the investment.

Bot Profiles Could Hurt Your Brand’s Trustworthiness – Most social media followers companies buy are actually so-called bot accounts. If a fan, or worse a competitor, notices many bot accounts liking your brand’s profiles, then that fact could be used to hurt your brand’s overall integrity. Why would a genuine customer trust a brand or a product that is being followed by fake profiles? You can preserve your brand trustworthiness by having genuine followers, even if the numbers are only a few.

The Fake Profiles Will Obscure Real Customer Profiles – Companies use social media data to build customer profiles to fine-tune future marketing efforts. If the brand’s social media customer pools are overridden with fake profiles, then this will undoubtedly skew the data. The company will not be able to determine a statistically sound average customer profile, which would then only hurt marketing efforts.

Risk of Spam is High – A small business cannot actually know what else the bot profiles are doing on the internet. Therefore, having fake profiles increases a company’s risk of social media spam. That’s one major reason not to pay a spurious agency for fake followers.

Overall, GR-US.com consultants encourage small business marketing teams to spend money on attracting real social media followers. The brand can then gather real data on what the target audience is actually like.

 

How to Up Your Content Marketing Strategy without Spending More Money

Over 90 percent of businesses small and large these days depend on content marketing to create brand awareness and sell products. The content marketing plan doesn’t exist in a vacuum and should constantly be upgraded. Improving a content marketing strategy doesn’t necessarily mean throwing money at the existing one and hoping it would somehow improve. Rather, there are plenty of other ways to improve a content marketing strategy without wasting financial resource, Global Resources LLC consultants emphasize. Here are several tactics for doing just that:

Use Data to Create the Typical Customer Persona – The “persona” in this context means what your typical customer is like online. Businesses can use existing data to create personas for online customers. When creating content for marketing purposes, target these personas. For example, if your typical customer is a 30-year old woman with a college degree who lives in Illinois, then use this background to create content that a customer like this will find appealing. The aim is to create content customers can directly relate to based on data you have already gathered.

Make Content More Visually Appealing – This is a familiar enough mantra for marketers, but many still struggle to follow. If the content is visually appealing, more people in the target audience will consume what you publish. There are many ways to make content visually appealing, such as using images and infographics.

Make Navigation Easy – Modern consumers seek convenience as much as they seek appealing content. Even if content attracts potential customers, the traffic won’t convert unless the navigation process is easy and convenient. It should be very easy for customers to navigate away from a content page and land on a product page. First and foremost, in the process is speed. Make sure all pages load fast. Also, the navigation process must be optimized for all mobile platforms. Mobile users shouldn’t find it more difficult than desktop users.

Use Micro Influencers – Unlike mega influencers, micro influencers don’t cost much to hire. Some may even help out with marketing campaigns in return for free products. Use micro influencers to increase engagement with users in a niche group. Micro influencers are also great for generating high-quality leads.

Looking for more ways to save costs and at the same time increase the effectiveness of your small business marketing campaign? You can obtain Global Resources Reviews and seek consultations with one of our experts for tailor-made advice for your company.

 

Why Your Small Business Might Need Pinterest

When it comes to social media marketing, only a handful of sites dominate. Small businesses tend to focus their efforts on the main triad— Facebook, Instagram, and Twitter. Then there are smaller social networks, like Pinterest. If you don’t already know, Pinterest is a social network that works like a digital scrapbook. When users see images they like on various websites, they can “pin” it to their profile. Pinterest is filled with user-generated content.

Despite what preconceived notions you might have about the network, Pinterest has a large user base exceeding 150 million. Here are several reasons why your small business may benefit from using Pinterest, according to Global Resources LLC consultants:

Pinterest is a Great Way to Reach Female Audiences—Over 50 percent of pinners are women. Nearly half of these women are older in the 34 to 55 group. And about 30 percent of these women have household incomes exceeding $100,000 annually. If your small business needs to target women in this group, then Pinterest is a great platform to start with.

Content Lasts Longer—Unlike on Facebook or Twitter, where content lasts only until the newsfeed refreshes, content on Pinterest lasts longer. While recent content do take priority, older pins do not disappear into nothingness. New searchers and browsing makes even older content relevant. Therefore, you get more value for the money spent creating content. Pinterest is possibly the best platform to post evergreen content.

Higher User Engagement– Facebook, Instagram, and Twitter have higher user numbers, but Pinterest has higher numbers of actively engaged users. This is hitting the jackpot for companies that are struggling to reach out to dispassionate users. On Pinterest, users seek out content for themselves, so there are less that businesses need to do to get content in front of potential customers.

Attract Traffic with Visually Appealing Content—Marketers know how difficult it is to stand out in the current digital traffic. Pinterest makes it easier because all content on the platform is highly visual. Marketers can generate leads and create links directly using the images on Pinterest. With high levels of engagement, Pinterest is just perfect for generating targeted traffic.

Pinterest is best suited for small businesses with artsy websites or products. But other sectors may be able to benefit as well. To learn more about improving your business social media strategy consider a business analysis of your company.  To find out more , visit GR-US.com.

What Small Businesses Can Learn from This Year’s Nobel Prize Winner in Economics

The Nobel Committee awarded the memorial prize in economics this year to Richard Thaler, a prominent economist from the University of Chicago. The winner’s choice this year was interesting, especially because Thaler’s area of research contains a treasure trove of insights small businesses can take advantage of.

Even people who are not economists are familiar with Thaler’s work. In 2009, he wrote a book called “Nudge,” which is considered the bible of behavioral economics, Thaler’s area of research. Global Resources LLC consultants have learned a lot from this book.  Behavioral economics uses what we know about human psychology to formulate economic theories and action. The basic premise here is surprisingly simple: humans are irrational. If an economist, or a small business, wants a person to take a certain action, a “nudge” is required.

Thaler’s work has serious implications for governments, policymakers, and companies. Thaler showed that people’s actions are not driven by what scientists might call “rational.” He demonstrated this by showing that people use lower gas prices to save money, only to use the saved amounts on premium gas. People readily buy a cheap $3 mug, but will not sell it back for $6. Thaler’s work was remarkably demonstrated with a famous retirement plan experiment.

When people are offered the option to sign up for an employer-provided 401(k) retirement plan, the sign-up rate was quite low. Thaler argued that people do things when performing the action is as simple and pain-free as possible. He suggested that to improve the rate of employees on retirement funds, companies should automatically sign them up for the 401(k) plans. Provide the option to opt out, not opt-in. When policymakers put this theory into effect, amazingly enough, the rate of employees on retirement plans rose incredibly. People simply didn’t want to bother with the opting out process.

Therein lies the main lesson small businesses should learn. Companies that want to increase sales should make the buying process as simple and easy for the customer as much as possible. Want to increase the number of customers on an email list? Design a one-click sign-up process. Better yet, add existing customers to an emailing list and give them the option to unsubscribe. Most won’t.

Nudges, as Thaler explained, can be both simple and complex. The British government found that people were more likely to pay vehicle registration fees if the bill included a picture of a car. Likewise, small businesses should start utilizing nudges that get people to take a certain action. It could be as simple as removing an existing obstacle. To design pain-free buying processes and increase sales according to behavioral economics, you can consult with us at GR-US.com.