The Ins and Outs of Expanding Your Business

With any successful company comes a time of wanting to expand. This can mean moving to a larger facility, opening a new location, hiring new team members, or introducing new products or services that you offer.

No matter what expanding your company looks like, it’s important to know all of the options. Being informed on possible expansion strategies and when to take advantage of them is the key to making sure that your existing model doesn’t become overwhelmed by these changes and adjustments.

Business expansion typically occurs when a business reaches a point of growth and in turn, seeks out options to generate more profit. This can be both daunting and exciting for a business owner and management, as the unknown can hold great possibilities.

When to Expand Your Business

When it comes to laying the groundwork for a successful business, this can be a tricky thing to navigate. There are a lot of unknowns that come with building a business, and it’s not an easy task to navigate.

Because of all the challenging work, mistakes, and time that goes into building a successful company, expanding to a larger scale can seem daunting. Once an owner or manager feels conducted with the things that have gone according to plan to show a business foundation that works, coming up with new ones can seem like more risk than reward.

This risk part shouldn’t stop you from expanding your business when the time is right. Some signs that business expansion is a clever idea may include a loyal customer base, 3 or more profitable years, a strong staff, turning away business due to an inability to handle additional customers, and opportunity for entering related products or services.

If you are turning away new potential customers due to an inability to accommodate them with your current business setup, this is likely a sign that you are ready to expand. When you notice that most of your customers stay with you for a long time, this can also be a sign that you are ready to take on more than your current productivity.

If you are looking to expand your business and are unsure of if you should or how to do so, professionals can help you navigate these decisions. Global Resources Reviews have shown customer satisfaction with their ability and guidance.

How to Expand Your Business

  • Decide on the best expansion strategy

When it comes to expanding your company, there are a variety of ways to do so. Whether it’s opening a new location, transitioning into a franchise, or doubling your staff, you will have to decide on what is the most efficient way to achieve company growth.

  • Create an expansion plan

Once you have decided which ways you plan to expand your business, laying the groundwork for doing so is essential to success. If you are hiring new employees, plan how many you will hire, what their responsibilities will be, and how many you will hire at once.

  • Implement and adapt

After building an expansion plan and putting it to work within your company, prepare for the unexpected. If an expansion strategy doesn’t go as planned, you can still make adjustments as needed to make your business still grow despite adversity.

How to Ensure that Your Employees Feel Empowered

One of the best ways to ensure you are creating a high-quality work environment is through employee empowerment. Employees who feel empowered within the workplace are more likely to increase their productivity and reduce turnover within the office.

Employee empowerment is described as the way companies supply their employee’s control in their day-to-day tasks. One of the key factors of this is allowing employees to make important decisions and to help them develop the correct decisions on their own.

Employee empowerment is commonly overlooked by management, despite its benefits and importance. Here’s what it’s all about and how you can make sure employee empowerment is evident in your workplace.

Employee Empowerment Explained

Employee empowerment is based on two factors, job enlargement, and job enrichment. Job enlargement is adding responsibilities to an employee’s job description,  where job enrichment delegates employee’s new responsibilities that have traditionally been managed at higher levels of the organization.

Along with job enlargement and job enrichment, employee empowerment also stands for a variety of values implemented in the workplace. These can include training in new skills that are needed to take on new responsibilities, access to more information for correct decision making, and employee initiative.

Employees who have more autonomy are shown to be happier in their careers, which shapes the foundation of employee empowerment. Employee empowerment means giving up some of the power once held by management and replacing it with new roles and responsibilities in higher-up positions.

This doesn’t excuse management from accountability and responsibilities. Employee empowerment is built on mutual trust and clear agreements about responsibilities and boundaries.

How to Implement Employee Empowerment

Implementing employee empowerment can be done in a variety of ways, some being easier than others. If you want help to effectively use this approach within your workplace, consider reaching out to Global Resources. These common steps listed below may also be of aid.

  • Set clear expectations

Having clear boundaries that employees are free to act within can help keep autonomy. Setting clear expectations without micromanaging is a fantastic way to allow your employees to make decisions while trusting them to do so correctly. While empowered employees will have autonomy, they will also be expected to abide by rules and expectations.

  • Relinquish control

When completing tasks, employees are likely to do so differently than you would yourself. Accepting this when delegating responsibilities will allow them to take on new tasks without fear of being reprimanded for their methods. If tasks are fulfilled, getting from start to finish in one way or another won’t make a difference.

  • Supply resources that are needed

When delegating new tasks to employees, they may still need aid and guidance as they navigate these responsibilities. Offering tools, resources, and support can help them adjust to new roles effectively. Guidebooks, written instructions, and verbal reassurance can go a long way. Be sure to create a space where others aren’t afraid to ask questions.

Diverse and Inclusive Marketing

When it comes to marketing, all businesses want to reach the largest target audience possible. With a larger target audience comes more potential leads and hopefully customers. Finding that larger target audience can be difficult, depending on the product or service that you are providing.

One of the best ways to obtain a larger target audience is through diverse and inclusive marketing. This approach looks past preconceived ideas about age, gender, ethnicity, sexuality, language, income, and more.

By focusing on commonalities despite social categories, marketing can reach people of all sorts. Diverse and inclusive marketing requires companies to think further about the diverse ways their products and services may be used than they traditionally expect.

Diversity is about much more than race. It’s about people of all different backgrounds, identities, and lifestyles that can be benefited from your product. If you are looking for help on how to make your marketing more inclusive, GR-US.com can help you navigate this unique and beneficial approach.

How To Implement Diverse Inclusive Marketing

  • Celebrate more than just the major holidays

When we think of major holidays, we are likely to think of the major holidays that exist within our own culture. While these may be important for us, other holidays may be more important for other diverse individuals. Educating yourself on other major holidays that exist worldwide and incorporating them into your marketing is a fantastic way to expand your target audience.

  • Ensure representation

When one thinks of how to market a certain product or service, one is likely to think of who most often uses that specific business and what it has to offer. In this generalization, you may likely leave out some potential customers that differ from this misconception.

For example, an eyelash and eyebrow service may focus on women as their main target audience. In doing so, they may leave out men who work in television who also need this type of physical upkeep. Utilizing marketing that includes these various potential clients in your marketing can help them become a part of your target audience and future customers.

  • Use various common languages

When it comes to marketing, using the language that you speak is the most common thing to do, though it may leave out potential customers. The last thing that you want to do is reduce your target audience simply due to a language barrier.

Researching the most common languages that are spoken within your area, and then using them within marketing material can help offer your products or services to others who may not have been able to receive them before doing so. These individuals can be informed about what your company has to offer in a way that helps both of you.

  • Represent inclusion in visual marketing tools

Visual marketing is a big part of any company. These marketing tools are commonly used in social media advertising, website content, and email marketing. Utilizing marketing visual marketing that is inclusive and diverse will help enhance your target audience when producing visual marketing tools.

3 Tips for Cleaning Up Your Small Business Website

Now is a great time to clean up all aspects of your life, but most importantly, your business. With the end of the year coming soon, it is important to look at how much your business has grown and changed this year. With that in mind, it is the perfect time to clean up your business website.

When possible, it is always good to reevaluate your website to ensure that everything is current and clean. As a small business, it is important to recognize that your website is the face of your brand. It tells your story and provides the first impression to your customers.

Global Resources knows just how important cleaning up your small business website is.

Why your small business website matters?

It only takes around fifty milliseconds (half a second) for a customer visiting your website to decide whether they will leave or stay. That is why it is so important for your website to remains up to date and relevant if you want to connect effectively with your current and potential customers.

Here are some things to keep in mind when cleaning up your small business website.

Accuracy

When improving your website, you need to go through each page to ensure that all the content is accurate. This includes things such as pricing, contact information, hours of operation, directions, and answers to FAQs. Ensure that all your photos are accurate, current, and high-quality.

Keeping your website up to date also helps your small business in search engine rankings.

Content refresh

At a minimum, companies update their websites every two or three years. If you have no idea about the last time, you updated your content, now is the right time. Things such as photos and customer testimonials should be updated frequently.

Keeping your website content relevant while providing relevant and invaluable content is vital. If customers know where they can go for an informative blog, a video testimonial, or some great project photos, they will stay engaged with you. It is good to remember that stale content can be a huge turn-off for customers. When you freshen things up periodically, you are more likely to have a better result.

Content

Here are some important things to keep in mind when it comes to your content:

  • Imagery and visuals are an absolute must
  • Your content needs to be new and relevant to your current business and offerings
  • Your content should be engaging, effective, and conveying your brand and key messages
  • Each page is organized with headlines and sectioned appropriately for light reading

After reading about these important tips, you should know that now is the time to revamp, refresh, or even redesign your business website. With so many decisions being made digitally these days, your website content should be fantastic. Your website should be operating properly to deliver a positive experience.

This is crucial in developing and maintaining your online presence and increasing your overall sales.

 

 

 

3 Must-Have Tools for Small Businesses

There are many great tools out there for small businesses. If there is one thing for sure, it is that increasing the growth of your business over time has never been easier for small businesses. Starting a new business can be extremely tough.

Many roadblocks will arise over time. Things such as limited manpower, time, and budgets can all be a huge factor in whether your business succeeds. However, with an army of solid tools behind you, you will soon be on your way to reaching your business goals.

Reviews for Global Resources LLC shares three must-have tools for small businesses to give your business the edge it needs.

  1. DropBox

There is nothing worse than carrying around a whole bag of gadgets because each one contains different documents. Luckily, there is now a fantastic solution to this. Dropbox is a multitasker’s savior.

It creates a virtual link between all your internet-connected devices. You can easily utilize its cloud-saving capabilities to save images, video clips, and documents. These clips can then be easily accessed from anywhere at any time.

You never have to worry about losing a document or sending files that are too large. With DropBox, you can easily share files with other uses while also storing them neatly and effectively. It is the perfect way to maintain organization with all your files.

You can also create personalized folders and spaces to save all your documents to ensure that they will all be there when you need them.

  1. MailChimp

When it comes to owning a small business, it is extremely important to get the word out about your business, service, product, or idea. Social media is one great way to reach out to potential clients. However, MailChimp is the perfect way to retain them.

MailChimp is packed with easy-to-use templates as well as marked filtered instructions. These help you to create stunning and interesting email newsletters to distribute to your list of clients/customers.

The best thing about MailChimp is how user-friendly it is. Even users without tech or design experience can create visually pleasing and informative E-blasts that will grab and hold attention. Sending newsletters regularly can help you keep your current customers updated on what is currently happening.

It can also help you by sending a huge traffic flow to your website. Businesses of all sizes and needs can use MailChimp in their favor.

  1. LinkedIn

LinkedIn is the perfect tool for all small businesses. If your small business is looking to source great talent for their startups, LinkedIn provides a great online directory of resumes. It also gives you the chance to connect with like-minded individuals.

With LinkedIn, you also gain access to a platform that will empower your small business.

Your small business may be good. However, to make it great, you should use the tools made available to you. Implement these great tools to see success within your small business 

10 Ways to Keep Your Employees Happy

The true key to success in a business is all about focusing on not only your customers’ needs but also your employees. Your employees need to be taken care of to run a successful business.

Global Resources Reviews knows just how important it is to keep your employees motivated and happy. Here are ten ways to keep your employees happy!

  1. Recognize their progress

No matter how small it may be, it is incredibly important to recognize your employee’s progress. Constructive criticism can help to guide people. However, it is important to also see all the good that your employees do.

Make sure you take time to acknowledge them individually and verbally to show them that they are doing well. It also helps to make them aware of where they started and where that can potentially go.

  1. Plan team-building activities

While everyone has a different place in your work environment, it can sometimes help to bring everyone together. Team building activities are the perfect way to do this. They can help build relationships and, in turn, create a far better work environment.

  1. Trust your employees

The best way to manage your workplace is to delegate without micromanaging. Once you begin to trust your employees more, you will both learn more about each other, work, and your relationships.

Start the trust-building process by giving employees more projects and asking for their input on issues and ideas.

  1. Offer responsibility instead of assigning it

Make sure that the office environment that you create is a friendly one. This will ensure that employees feel comfortable stepping up to the plate. This gives you a chance to evaluate how your employees work while being productive.

You may also be able to discover some interesting things about your employees.

  1. Make your employees part of the bigger picture

Having an informed team is yet another way to see real success within your business. To have solid communication and trust, you should always talk about the business’s future and goals. This way, your employees feel involved and more like family.

It will also demonstrate to them that their challenging work is going somewhere.

  1. Have a healthy work/life balance

Everyone shares the aspect of learning to balance excellent work with a good life. Make sure that you embrace the importance of work while also knowing the importance of maintaining a healthy life.

  1. Allow employee preference

Your business is always shifting and changing. Sometimes, you may need more help. In times like these, it is the perfect opportunity to ask your staff for their advice. Perhaps try asking if your employees would like to learn something new or improve their skills.

This allows you to motivate your employees to work harder and work well.

  1. Set clear goals

Make sure that you always take the time to set clear goals for your business. On top of that, you should ensure that your employees feel as if they are part of these goals. Working together as a team permits productivity.

It is also the perfect chance to home in on your team as individuals while setting personal goals.

  1. Celebrate team and personal milestones

As you set goals for your business, make sure you help your employees out as well. It can always be nice to take a step back to see what everyone has accomplished. Make sure that you also set time aside to celebrate all the goals you have accomplished whether personal or professional.

  1. Encourage breaks

It is important to work, of course. However, you must value your rest periods just as much. By allowing your employees to take breaks, they will be far more productive when it comes to working.

They will also likely have a far better mindset.

If you have been wondering how to boost employee motivation and happiness, these ten tips will help you out!

 

 

 

How to Effectively Market Your Small Business

As a small business owner, at times, it can feel like you are always walking on eggshells or spinning plates. With the plethora of accounting tasks and physical daily operations of your business, there is so much to do. It is no wonder that when you add marketing into the equation, you can feel uneasy.

Marketing is sometimes hard to grasp. It can feel extremely overwhelming at times unless you are in the field. Most people do not know what marketing is, let alone how to develop a marketing strategy.

GR-US.com has compiled a few tips to effectively market your business.

It is time to get social

Marketing is always evolving. Every business that we know of today has implemented a marketing strategy of some sort. That is why it is crucial to stay on top of current trends while understanding their importance.

However, in a world of abbreviated terms and different social media platforms, it can be hard to know where to start. According to one study, there are over three billion people worldwide that use social media. This is accompanied by an average daily usage of 145 minutes.

This means that it is safe to say that there is a large chance that your target audience is on one or more of these sites. Organic posting is one of the best ways to engage your audience and cost-effectively market your business. Simply choose the best platform for your business and customers.

Email marketing

With a huge rise in SMS and social media communication, you may think that people are not paying attention to their inboxes anymore. However, this could not be more wrong. Emails are here to stay.

On average, 319.6 emails are being sent and received every day. Take advantage of this by making your email list a priority and developing an email marketing strategy.

Make content a priority

One of the worst things that can happen is when a business has a fantastic product or service but does not make content to prove that. Over the past few years, video content and images have become a clear winner for consumer communication. This is not a surprise.

People truly do shop with your eyes. Even if your product or service is flawless, if your digital evidence is lacking, you are already behind. If you are stuck with content, here are some examples of fulfilling content:

  • Webinars
  • Visual tours
  • Social media posts
  • Verbal product descriptions
  • Emails
  • Blog posts
  • Graphs
  • Videos
  • Pictures

The bottom line

For small businesses, marketing can make all the difference to the success of your business. If you keep it simple and do not jump to excessive measures, your marketing strategy will bring your business into the limelight. Do not be afraid to outsource for additional help in areas that are not within your skillset.

Once you are clear about your marketing efforts, your business will be able to meet any needs and fixes for your new customer base.

3 Ways Small Businesses Can Gain a Better Facebook Reach

Small businesses worldwide have been dealing with a plethora of issues right now. They are sick and tired of seeing their organic Facebook reach plummet to all-time lows. It is a terrible feeling.

It has caused a lot of small businesses to scale back their marketing efforts in search of better ways to market their small business. However, with over 1.4 billion users, Facebook shouldn’t be ignored when it comes to marketing attempts. Instead, businesses should adapt to algorithm changes instead of jumping ship.

Global Resources has put together three ways that small businesses can gain a better Facebook reach.

Understanding the new algorithms

Facebook’s mission is to foster all relationships and form connections between people. They successfully do this by showing relevant content to the right people in hopes to engage them. However, at any one time, there could be over 1000 posts competing for a single spot on someone’s news feed.

If you haven’t understood yet, this simply isn’t working. It just isn’t feasible to show someone every post from every person they’re friends with or follow. This would just be an information overload. Facebook wants to avoid this.

Recently, it has been reported that small businesses are only reaching 2-3% of their fans. Most businesses are taking this as a sign to begin paying for ads by boosting your posts. This is proving to be an unpopular decision as many businesses had to pay to get their fans in the first place.

It seems insane, to say the least. There are over 1000 different factors that Facebook’s algorithm takes into consideration when determining which posts show up in users’ news feeds. Here are some of the factors we know of:

  • A user’s previous interaction with said page
  • How complete the page profile is including the contact information, description, website link, and other important information
  • The number of likes, shares, and comments posts get
  • The type of content you create (video, photo, link)
  • How frequently content from this page is hidden
  1. Study your Facebook insights

One of the best ways to gain a better Facebook reach is to study your insights. To do this, go into your Facebook Insights tab and click the Reach tab. It is there that you will see your recent posts and what they have received.

You will be able to see what type of posts generated the most reach.

  1. Post great content

Good content isn’t enough. To truly achieve the reach you’re after, your content must be great. Once you understand which content has the best reach, you can post the content your fans truly like. It is also important to understand that all audiences are different.

By finding the right content to post, your organic reach will only go up from there. Make sure you test, be different, be creative, and be human to see the best results.

  1. Post at the right time

Another way to ensure that your Facebook is getting the right attention is to post when your audience is active. Go back into your Facebook Insights tab and click on the Post tab. From there, you will see a graph that shows when your posts receive the best reach.

Then, you can either schedule your posts for that time set a timer that reminds you to post. Hopefully, you will begin to see an increase in reach.

With Facebook creating obstacles for small businesses with their algorithm changes, it is important to change as the algorithm does. By following the steps above, your organic reach will increase in no time.

 

 

 

 

3 Ways to Boost Your Small Business Marketing

Small business marketing is imperative to success. It is important to every business’s survival, whether it’s for a local business across the road or a large company that works worldwide. However, for many businesses, marketing is often put on the back burner. This can simply be because small business owners have so many other things to deal with. In this blog, Global Resources LLC Reviews shares three great ways that you can boost your small business marketing.

  1. Collect reviews and testimonials

One of the most important pieces of your online presence is reviews and testimonials. Reviews are crucial when it comes to ranking in local searches and acquiring new customers. Research shows that 72% of people say that positive reviews make them trust a business far more.

On top of that, 92% of consumers say that they will use a business if it has at least a 4-star rating. If people have never seen your business before but want to know more, they will likely check out your reviews first. This is understandable as nobody wants to spend money on an insufficient product.

  1. Build an email list

According to a reliable source, 80% of SMB retail professionals report that email marketing is a great marketing tactic when driving customer acquisition and retention. Email marketing is a fantastic way to build a reliable and lasting relationship with your valued customers.

To get the benefits, you need to first build a substantial email list. You can do this by setting up a lead magnet. Once you have your email list, an email marketing strategy is needed to get the best out of your email marketing.

In the strategy, you should include the types of emails you’re wanting to send out. Some email types include:

  • Newsletters
  • Industry-related news
  • Promotions
  • Recommended purchases
  • Discounts
  • Updates
  • Sales
  1. Introduce the WOW factor

You don’t need to do all of the marketing yourself. Get some effective and free marketing with your customers who can market for you. Studies show that word-of-mouth is 10 times as effective as traditional forms of marketing.

So, how do you get that started? It’s simple. All you need is the WOW factor. By exceeding your customers’ expectations, they are far more likely to praise your business.

This means that they are essentially doing the marketing for you. Better yet, it’s free!

All the tips above will help you to go above and beyond with your marketing strategies to ensure the success of your business. Gain new customers and impress your existing ones with crystal clear and effective marketing. To set your business apart, add the WOW factor, create an email list, and get as many reviews as you can.

In turn, this will all build your online presence and strengthen it. These are straightforward, attainable, and successful ways to boost your small business marketing entirely.

 

 

 

 

Why Your Business Needs a Content Marketing Strategy  

For a long while now, paid advertising has been used as a great strategy to gain new customers. However, paid ads are beginning to become less effective nowadays. Nowadays, consumers don’t want to be directly sold to.

Instead, they want the opportunity to learn about a company or product and determine whether it is right for them. Content marketing is the perfect way to answer their prayers. By making your brand a credible source that provides valuable content to your potential customers, your business is far more likely to get discovered by the correct audience.

If you want to learn why your business needs a content marketing strategy, Reviews for Global Resources has you covered.

What is content marketing?

First, let’s take about the basics. You may be wondering exactly what content marketing encompasses. Content marketing is far more than just the format of your content. Some formats include videos, e-books, or blog articles.

A content marketing strategy is a long-term strategy in a variety of formats that successfully build a stronger relationship with your chosen target audience.

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Instead of pitching your products and services, you will be providing relevant and useful content to your prospects and customers to help them solve their issues.

How can your business benefit from content marketing?

Content marketing can be an extremely powerful tool for businesses big and small. The three main benefits of content marketing are increased sales, cost savings, and loyal customers. However, it also goes far beyond that.

Here are some more great benefits of content marketing:

  • More website traffic and better exposure without investing a large amount in advertising
  • An established brand identity that your audience is happy to connect with which will maintain brand awareness and recognition
  • A well-positioned company that is considered a leader in the industry to create a long term and trustworthy relationship with customers
  • A website that converts more visitors into leads and sales
  • A competitive advantage over competitors who have not yet identified their content marketing strategy

Success in the new age of content marketing

Like basically every aspect of our lives, mobiles, and other electronics have redefined the way we view, read, and remain entertained. Mobile is becoming the default device of choice instead of laptops.

Blog articles, social media, and videos are now mainly consumed on a mobile device. So, what does this mean for small business content marketing? It simply means that small businesses need to shift their focus and make their content far more accessible via mobile devices.

They can do this by creating mobile-friendly content. Creating an app, for example, is a fantastic idea. By making your business more mobile access, your content marketing has a far better chance to succeed.

The bottom line?

Content marketing is a fantastic way to organically reach your potential customers. Instead of paying for ads that push unwanted content into their faces, you will leave a great first impression of your brand. It is all about providing value, even if the return isn’t immediate.