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Under 50% of Teens Will Use Facebook in 2018

As time moves along, technology changes. As technology changes, new social media opportunities present themselves.

With this, comes the prediction that less than half of teens will be active on Facebook this year. Thus, if you rely on Facebook to reach the younger demographics (ages 12 to 17), you may want to strongly reconsider your marketing strategy.

While Facebook is certainly not dead (in fact, it may be wise to remain on Facebook to market to older generations now), there are other, more relevant social media outlets to where you should be turning your attention in order to connect with those younger generations.

What Does This Mean For Your Business?

Well, for one, Global Resources LLC consultants recommend having both Instagram and Snapchat as cornerstones of your marketing strategy. Both social media apps will be adding nearly 2 million users under the age of 25 in 2018.

Generally speaking, it’s important for your business to stay on top of the trends. There may come a time very soon when Instagram and Snapchat are phased out as the most popular social media apps to be on. We tend to see kids moving away from what’s most popular amongst their parents.

According to eMarketer, “While the social media platform [Facebook] was able to count on Instagram to retain that younger audience in the past, Snapchat may now be siphoning away more users.”

As a small business owner, take time to study the social media trends and shifts in technology. Ultimately, you want to make sure you are reaching the right groups of people.

Check out Global Resources Reviews to learn more.

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Three Tips for Managing a Remote Team

As telecommuting and remote work is on the rise, you may be starting to see a significant shift in how you hire employees.

If you haven’t already gotten to this point, there is no doubt that you will have to deal with it, on some level, in the near future. Unsurprisingly, remote work has boomed by over 115% over the last decade and will continue to grow in the upcoming years. Check out Global Resources Reviews to learn more.

One of the most interesting facts is that telecommuting is largely popular amongst all demographics. Roughly 50% of telecommuters are over the age of 45, with approximately an equal split between both males and females.

Despite the contentious viewpoint that working from home is for lower-level jobs or moderately incompetent workers, it actually provides for a great deal of productivity and growth through technological advances and development. There are many benefits for both the employee and the company, with drastic financial savings (forth both parties) at the forefront.

With the myriad of benefits, there are always, of course, sets of challenges. In growing your business and increasing productivity/profits, you’re going to have to know how to manage your remote team.

Global Resources LLC consultants recommend the following three tips to managing your telecommuters.

Encourage Accountability

In order for telecommuting to be productive, time-sensitive, and cost-efficient, you are going to have to promote a culture of accountability. Using the right software, you can track time and progress. Having said that, the best way to deal with remote workers is to promote honesty and transparency. This will give your employees a feeling of both trust and responsibility.

Furthermore, you may want to consider offering employee incentives to track their time and monitor productivity. Perhaps you can hold competitions for employee efficiency, which will empower your team by giving them full autonomy over their workload.

Foster Communication

Whether you’re all packed into the same physical space or spread out around the world, team bonding and communication is paramount and is an integral facet of success. While there are many ways to promote this, open communication and chatting works really well in a remote capacity.

Hold In-Person Meetings

While it will take, at least, a few months before your team gets the hang of how things work in a remote setting, you can expedite the learning process by scheduling regular in-person meetings. In doing so, you will building an aura of chemistry and help to get all employees on the same page. While this may not be cheap, you will undoubtedly see an immediate positive ROI.

Telecommuting has grown dramatically over the last decade and will continue to boom into the ensuing years. As a business owner, make sure you’re staying ahead of the curve by understanding the ins and outs of remote work. This will help you scale your business and remain competitive.

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The Importance of Video Marketing for Your Small Business

As you scroll through just about any social media feed, it doesn’t take long to see the various ways video marketing is being used to draw attention to a business or mission.It is no secret that marketing videos will improve your sales. In fact, many people believe that video marketing has a higher ROI than any other medium. Informative branded videos, for example, tend to be very engaging, which can significantly improve your digital marketing plan. With branded videos, you can find ways to be creative and unique.

Videos are an interesting form of marketing because, unlike content, viewers can’t really “skim” through. Rather, they have to essentially watch the entire video in order to find that one, useful piece of information. Nonetheless, Global Resources LLC consultants advise you to adhere to the following four tips when utilizing video marketing:

Engage Your Audience Right Away

Do not waste time with a long introduction. Rather, make it quick and captivating.

Don’t Try to Trick Your Viewers

If your customers feel like you’re trying to mislead them, it will not bode well for you. It’s important for you to be candid and clear.

Offer Beneficial Information

If the content of your video is useful, you’ll start to develop a sense of trust between yourself and your audience.

Keep It Simple and Tell a Story

Don’t drag this out. Deliver a brief, albeit compelling narrative for your viewers.

INCREASE PROFITS

Due to the highly competitive nature of video marketing, it’s imperative to maintain a unique strategy. Consider the following three methods:

  • Behind the scenes footage
  • Influencer marketing
  • Explainer videos

VIDEO SHARING

It’s important for you to post your videos in areas other than on your website or YouTube. Conduct some research in order to identify which platforms work best for you (Facebook, Instagram, LinkedIn, etc.). Check out Global Resources Reviews to learn more.

Consider the idea that video marketing isn’t about being a salesman. You have very limited time to grab your audience’s attention. Generate a plan, make it engaging, and tell your story.

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Simple Ways Small Businesses Can Improve Workplace Organization This Year

Here is a list of simple tips for staying organized this year:

Physically Organize the Office – Most small businesses have switched to storing files and tools digitally. But some things cannot be digitized. If your small business office still has papers or equipment all over the place, it’s time to get everything physically organized. Label and place items neatly so that it’s easy for employees to find things when they need to. It will cut back on time wasted looking for misplaced items. Plus, a neat-looking office improves job satisfaction.

Manage Customer Support Better – Customer support usually consumes a good chunk of company resources and employee time. Therefore, this is an area that can always be improved for better performance throughout the year. Global Resources LLC consultants do not advise small businesses to automate or digitize customer relations. However, some of the support structure that facilitates organic interactions can be automated to save time and money.

Plan Digital Marketing Campaigns Early in the Year – Does your business have big marketing plans for upcoming holidays such Memorial Day? Then start planning for these campaigns now. Begin by evaluating how the past campaigns went and what changes should be made this year. Brainstorming for new ideas should start early so marketers can fine-tune initial ideas. Starting early also keeps budgets reasonable. Encourage your marketing team to come up with an overall plan for campaigns the company needs to spend on during the rest of the year.

Track Expenses Weekly – Most small businesses struggle to manage expense reports. It can be quite a hassle. We suggest simplifying this process by tracking expenses on a weekly basis to compile reports instead of waiting for the month to pass. There are software tools businesses can utilize for this. Global Resources Reviews can provide tailor-made suggestions for small businesses looking to better manage internal finances.

Last but not least, use automation software, apps, and other tech tools to cut down time-consuming tasks and improve overall efficiency. Think seriously about investing in cloud-based programs to ease organization on individual employee levels.

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Is the New Amazon Go Store the Future of Retail?

Amazon, the massive online retailer, recently opened a physical store in Seattle. But this is no regular retail store. There are no checkouts inside and not even one cashier. This seemingly automated store is attracting a great deal of attention for obvious reasons. How is Amazon running a store without checkout counters? Is this a glimpse into the future? Can small businesses learn anything from it? Our Global Resources LLC consultants weigh in below.

The Amazon Go store is powered mainly by two things: a smartphone app and a state-of-the-art camera system. The store’s ceiling is covered with dozens of high-tech cameras that can track customers and their movements. These are not mere anti-shoplifter cameras. The camera system can identify the products customers put in their grocery bags (there are no shopping carts because there’s no physical checkout). When a customer picks an item off the shelf and puts it in their bag, the sophisticated system is capable of placing the same item in the virtual shopping cart of the Amazon Go app. If the customer puts an item back on the shelf, the system automatically removes it.

Customers can enter the store by using their Amazon Go smartphone app. The products they pick up are billed to the app’s account when customers leave the store. There is no stopping for swiping cards or for security.

However, the Amazon Go store is not entirely without human employees. Though the cashier jobs are gone, there are human employees who provide technical assistance to customers. The store also has employees who restock shelves and prepare fresh food items.

The Go store is undoubtedly innovative and novel. But is it a sustainable model? We can find out when the store goes public this month in Seattle. While small businesses may not be able to afford the type of technology that powers the Amazon Go store, there is an important lesson to learn from it. The Go store may be creating buzz for its tech sophistication. But customers visit for their convenience. The store has effectively eliminated a major pain point for customers—waiting.

Customers can walk in, pick up whatever they want, and leave. Because there is no cashier or checkout counter to worry about, it’s very easy to spend a lot of money inside. It facilitates freewheeling spending while also offering realistic solutions to the common problems faced in the checkout process. Even if high-tech is out of budget for small businesses, Amazon Go offers an important lesson in making the purchasing process pain-free.

Does your business have pain points that prevent customers from spending as much as they’d like to? Some of our Global Resources Reviews can help your small business identify the problem.

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How to Do Influencer Marketing

Influencer marketing is becoming more and more prominent, especially in 2018. In 2017, as many as 63 percent of digital marketing departments increased money allocation for influencer marketing alone, according to Bloglovin. There are several reasons for the rise of influencer marketing. One big reason is Generation Z. The youngest of consumers are not swayed easily by other forms of marketing such as video or content. They are most likely to make a purchase if their favorite celebrity has endorsed it.

Influencer marketing is also driven by the fact that platforms like Facebook are veering away from promoted posts. Instead of brands creating and promoting content, it’s easier to get an influencer to directly promote the brand.

Undoubtedly, influencer marketing is hip right now. It’s also quite beneficial. Here is how Global Resources LLC consultants advise small businesses to take advantage of influencer marketing to push products:

The Influencer Must Reach Your Target Audience – When you look for influencer endorsements, don’t look for celebs with the most number of followers. What really matters is whether the influencer has a large number of people from your brand’s target audience following them. Therefore, find influencers who directly reach out to your target audience, regardless of how their overall followings are.

Find Influencers Who Can Drive Traffic – Once you have paid an influencer, there should be demonstrable benefits with incoming traffic. At first, it can be difficult to find influencers who are effective. To overcome this obstacle, analyze traffic generated by influencer posts. Then your brand will be able to isolate the most effective influencers and increase ROI.

Not All Influencers are Mega Celebrities – Keep in mind that all influencers are not Hollywood A-list celebrities. There are also micro influencers that your brand can benefit from. Micro influencers are regular people with massive social media followings. They may not be actors or singers, but rather everyday vloggers, podcasters, and Instagrammers. As long as these micro influencers have significant followings that reflect your target audience, they could be immensely advantageous for your brand. Plus, these influencers cost less.

Influencer marketing is getting more and more important in the current consumer market landscape. Therefore, go grab and influencer before the competition does. To learn more about improving your brand’s marketing tactics, go to GR-US.com.

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Are Business Credit Cards Different from Regular Credit Cards?

Small business owners have access to two types of credit cards: personal and business. Is there really a difference between personal and business credit cards? Actually, yes. Read below for an illuminating list of differences between personal and business credit cards put together by Global Resources LLC consultants:

Business Credit Cards Come with Higher Credit Limits—Business and personal credit cards function technically the same way. However, business credit cards have a different set of finances associated with them. Mainly, these cards are designed to receive and send massive payments that come with doing business. Therefore, you can get steeper credit limits with business credit cards. Of course, higher credit limits also allow business owners to improve credit scores faster.

Business Credit Cards Affect Two Credit Scores—When you use a personal credit card, you can improve (or ruin) only one credit score, your personal one. However, when you use a business credit card, it affects not only the credit score of your business but the owner’s personal one as well. That’s all the more reason to use business credit cards responsibly.

Consumer Protection Only Covers Personal Credit Cards—The Credit Card Act of 2009 introduced new laws to protect consumers who use personal credit cards. Under these laws, consumers can expect certain disclosures, limits of fees the issuer can charge, and so on. It’s important to note that the same protections don’t apply to business credit cards.  For example, if you miss a payment on a business credit card, the card company can charge higher than average late fees on a business credit card. Though credit card companies may practice good faith lending, it’s important to understand that protections are not legally enforced.

The above points are the key differences between business and personal credit cards. These reasons illustrate why small business owners should not use personal credit cards for any business purposes. GR-US.com consultants can help small businesses, especially family-run companies, separate business and personal finances, and take advantage of business credit cards.

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What will Make Small Businesses Successful in 2018?

2018 is just around the corner and the year will most likely be eventful for small businesses. Most small business owners are eager to learn about what could drive successful trends in the coming year. Rather, how could a small business successfully reach their goal in the coming year? Here’s what Global Resources LLC consultants think would make it happen:

Great Work Environments – Successful businesses are often the most successful recruiters. In recent years, businesses that succeeded were the companies that were most innovative. Innovation is driven by employees. The business environment in most fields is currently highly competitive. So the most talented employees can be easily whisked away by bigger players. Small businesses can retain employees by creating a great work environment. This not only means creating a physically pleasant and (importantly) quiet office to work in. It also means building a great company culture where everyone is respected.

Compete with Legacy Brands Online – The past few years saw legacy brands that once dominated store shelves remarkably lose influence thanks to the rise of e-commerce. Now even the smallest player can go head-to-head with a big name because there are no slotting fees on e-stores. Therefore, if small businesses want to be successful in 2018, they should focus intensely on increasing online sales, including mobile sales.

Make Unboxing an Experience – Customers are increasingly posting videos of “unboxing” shipped items bought online. Brands can take advantage by making this unboxing event an experience. Most brands are already investing in designing the box and thinking about what the customer sees when they open it. Creating a great unboxing experience is a good way to promote products and brands on social media. It also drives word-of-mouth marketing. As brands are increasingly getting evaluated based on how many customer mentions there are on social media, making investments in things like unboxing experiences is a sound strategy.

Focusing on Efficiency – Modern companies are structuring the internal work environments to focus on efficiency and innovation. This means forgetting the timesheets and offering employees flexible hours. The aim is to allow employees to work as they like, as long as the intended results are delivered. Small businesses with small workforces can easily offer flexible hours to motivate employees to be more efficient and to get more things done.

Last but not least, don’t forget to identify and fix the mistakes of the past year. Get one of our Global Resources LLC Reviews to prepare your business for the challenges of the coming year.

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Snapchat Rising as the Dominant Social Network among Teenagers

Snapchat, the company, may be suffering through a bad month on Wall Street but Snapchat, the app, is doing very well among U.S. teens. According to data published by RBC Capital, Snapchat has surpassed Instagram as the choice social media platform among teenagers. Snapchat has even managed to catch up to Facebook, the most dominant social media network overall.

The recently published report notes that 79 percent of teens (between the ages of 13 to 18) surveyed said they use Snapchat. This is a higher percentage of usage than for any other social network. Instagram got 73 percent among the same group, while Facebook only got 57 percent.

Snapchat was also chosen by teens as the choice social network they would use if they were “trapped on a deserted island.” Snapchat snagged this honor in the previous year’s survey as well. However, in 2016, only 28 percent of teens chose Snapchat for this question, while this year, 44 percent of teens did so. It strongly indicates that the popularity of Snapchat is still growing among Gen Z.

The report’s findings are very useful for small businesses that try to target teen audiences. Teens are the future of retail. In five years or less, these teens would comprise a major segment of the consumer market. Brands interested in engaging with these teens and establishing a loyal audience would most benefit from these findings.

Though companies do understand that social networking is crucial for engaging with younger buyers, most do not choose the right social media platform for the target audience, says Global Resources LLC consultants. This survey indicates that companies should focus their attention on Snapchat, not Facebook or Twitter, for reaching teen audiences.

Advertising and driving engagement on Snapchat can be a bit tricky. Most people over 25 do not know how Snapchat works or have never used it. Teens mostly send messages on Snapchat, according to the survey data. They also popularly use the app’s “Stories” photo messaging feature. This is where most advertisers build their campaigns.

To learn more about how your small business can reach younger buyers on Snapchat, request a consultation from GR-US.com.

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How to Undo the Holiday Productivity Slump in the New Year

The holiday season is notorious for hurting productivity levels in most small businesses. Self-reported surveys note over 60 percent of employees admit to being less productive over the holidays. It’s after all the festive season. Employees are naturally distracted by the upcoming holidays, vacation planning, shopping trips and everything else.

While small businesses can tolerate a little less productivity at the very end of the year, the level is certainly not ideal at the start of the new year. Small businesses should actively work to reverse the holiday productivity slump as January begins. Here are several tips for doing that from GR-US.com consultants:

Pinpoint Productivity Downswings over the Holiday Season – Before you start fixing the problem, understand the scope of the problem. Management experts recommend firstly analyzing historical data of the company with regards to performance and attendance of employees. Look for patterns where productivity is hurt particularly. Then, the managers can formulate solutions that directly tackle a problem. This is a more effective approach than applying generic solutions, which rarely work.

Be More Flexible – This is the time of the year for employees to spend with family. People will be getting together with their extended families. If the workplace can accommodate these emotional concerns, then employees will be able to perform as usual. It’s recommended to offer flexible hours to employees who need them. It’s better to have the employee for half a work day than have an absent employee.

Offer Incentives – Boost overall employee morale by offering incentives. Most small businesses offer year-end bonuses. At the start of the year, companies can offer incentives in the manner of flexible hours as mentioned above. Other incentives to try in January include thank you meetings, staff lunches, and New Year’s gifts.

Set Short Term Goals – The workplace will be more productive overall with a goal to work towards. The start of the year is a great time to set short-term goals that employees can achieve by the end of the year. For example, the company can set sales goals to reach by December. There could even be shorter goals to achieve by the summer. Setting goals leads to progress tracking, which motivates employees to be as productive as possible.

The New Year is also a great time for small businesses to evaluate overall productivity at the company. There are always ways to improve. First, opt for one of our Global Resources LLC Reviews and have our experienced consultants analyze your company’s performance levels and offer recommendations for improvement.