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3 Ways to Enhance Your Digital Marketing

As a small business owner, chances are you have some form of digital marketing for your business. Whether you meant to get involved in marketing or not, you likely realized that your business would be dead without it.

We do know, however, how difficult marketing in today’s day and age truly is. There will be times when you feel like you’ve done everything you can and just don’t know what the next step might be.

With a myriad of online tools and mediums for marketing, it can be challenging to understand where to start and the direction in which you should take your marketing efforts.

Global Resources LLC consultants recommend the following three tips to enhance your digital marketing efforts. After all, some of these tips are relatively simple and, best of all, you can use them for free.

Enhance Keywords

Generally speaking, there is a reason as to why some of your great content doesn’t catch on. Chances are, while you’re producing some engaging content that is relevant to your target audience, you may not have the best keywords embedded into your article(s). Sure, you may have some awesome content out there, but what’s the point if nobody can find it?

Understanding keywords and learning the right ones for your particular business is imperative. Taking time to review a tool like ubersuggest will allow you to search keywords and see how they are performing online. Not only that, it also provides you with other keywords that you probably wouldn’t have thought of before.

Using a tool like this will allow you to have a pretty extensive list of relevant and targeted keywords for your business. You can use these words year round to ensure that you’re getting the proper attention that you deserve.

Write Impactful Emails

Consider using Really Good Emails, a website that provides you with a database of wonderfully-written emails.

RGE allows you to browse their best emails for free. After searching by category, you’ll be presented with an array of email options.

If you have a great email, you can even submit it to them if you’d like it to be featured.

Create Captivating Graphics

Canva has earned itself a significant amount of attention in a short amount of time.

For business owners who lack design skill, Canva is a great tool for accessing high-quality graphics without the manual labor that goes into Photoshop. Ultimately, the company’s mission is to be a one-stop shop for any design work that a business needs.

You really can’t go wrong with exploring at least some of the digital marketing options on this list. You will thank yourself for it in the long run as you’ll reap the rewards of increased sales and profits.

Check out Global Resources Reviews to learn more.

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Five Reasons to Utilize Instagram

It is no question that Instagram is one of the world’s most popular social media apps. Furthermore, it is the number one platform for small business owners. With Instagram, you are able to connect with your target audience on a very unique and explicit level. Small businesses have been using Instagram to resonate with their audiences for years.

But how?

Global Resources LLC consultants have assembled a list of five reasons small businesses use Instagram to promote their business.

Create a Face For Your Brand

 Since Instagram is a visual platform, you are able to connect with your followers on a personal and intimate level. Through picture and video sharing, you are able to engage your audience. You can even take this a step further by sharing pictures of happy customers. This will help form an emotional connection with our followers.

Improve Sales

Instagram allows you to keep your audience updated about sales and unique promotions. Creativity is a large part of this, such as running a promotional campaign in order to drive more people to your website.

Another way to use Instagram is to provide sneak peaks or teaser videos that offer insight into new products.

Tell Stories

Instagram provides the ideal platform to be creative and tell stories. Ultimately, you want to boost audience engagement, right? Use the platform to tell authentic stories, run sales, and hold contests.

Build Connections

Yes, social media is largely about networking. Through Instagram, you are able to connect with like-minded people who have comparable interests.

Stay on Top of Consumer Trends

Instagram is a great way to stay up-to-date on new trends. You may want to consider promoting causes or posting holiday-related content.

If you’re looking to improve engagement and boost sales, consider using Instagram to your advantage sooner rather than later.

Check out Global Resources Reviews to learn more.

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3 Cash Windfall Tips for Entrepreneurs

It’s an amazing feeling.

All of a sudden, of out nowhere, you receive a windfall of cash. This can be a result of an inheritance, a bonus at work or even some sort of promotion at work. Regardless of the reason, there are a number of ways you can utilize this cash that will leave you feeling either super relaxed or very stressed out.

Sure, you may want to spend some of it right away. Having said that, the best option for you would be to save it and/or re-invest that money for the future.

Global Resources LLC consultants recommend the following three tips for managing a cash windfall.

Avoid Short-Term Lifestyle Upgrades 

We know it’s tempting. You’ve just received a [potentially] significant amount of cash and want to spend it on some lavish items to upgrade your lifestyle. Having said that, it’s important that you don’t fall victim to lifestyle inflation.

This, of course, doesn’t mean that you will never have the opportunity to upgrade your lifestyle. Rather, it simply means that you are going to hold off until you are in a secure place financially. At that point, and only at this point, you are more than welcome to indulge. Remember, you always want to pay yourself first – allocate money into different accounts or consolidate it into one fund in order to reach your goals.

Maintain Your Saving Habits 

Even though you’ve just received some extra cash, don’t let your savings goals fall by the wayside. Sure, it’s easy to splurge on items of little to no importance, but you should ultimately use your cash windfall to move you into greater financial security.

Act Like You Never Got It 

The best way to handle an unexpected influx of cash is to pretend like you never got it. Rather than buying something frivolous or useless, keeping socking away money to help you reach your short and long-term goals.

There are times when you may receive a cash windfall from your parents. The best way to manage that money is to keep it invested or in a savings account and to forget you ever received it. This will prove to be very beneficial in future years to come.

Recap 

By following these three critical tips for managing a cash windfall, you will remain motivated to save and grow your money for many years beyond your receipt of the windfall. Check out Global Resources Reviews to learn more.

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Is Brick and Mortar Retail Making a Comeback?

If you have been paying attention to business headlines lately, you might have heard that traditional brick and mortar retail is dead. The past year saw a flurry of retailers closing down hundreds of stores across the country. The advent of online shopping seemed to have finally put in-store retail out of business for good. But has it really? Here is what Global Resources LLC consultants had to say.

According to data compiled by the National Retail Foundation, the number of physical retail stores in the US actually grew in 2017 at a rate of 2.7 new stores per store that closed. Vend, the retail management firm, predicts that a type of shopping called “cherish” will actually keep retail in business for much longer than initially assumed.

Vend identified two different types of shopping: chore and cherish. Chore shopping, as the name suggests, is shopping for essential items that isn’t much fun. For example, every household has a list of things to buy monthly, like detergent or toilet paper. Consumers want to get chore shopping done as quickly as possible. For this reason, many are turning to online retailers like Amazon that offer quick and easy options like one-tap ordering and automatic renewals for recurring purchases. Services like same-day delivery and voice-assisted ordering make the process more convenient for customers.

The second type of shopping known as cherish occurs when customers spend time looking for a high-quality product and might even enjoy the process of browsing through goods. Items that consumers don’t necessarily need but still enjoy, such as designer clothing and stylish furniture, lead to cherish shopping. These shopping experiences are hard to replicate online. Buying clothes online is still a largely skeptical process. Consumers are not always certain about the size, color or quality of clothes they buy online. You can’t feel the fabric or compare two items of clothing when shopping online. E-stores fall short on delivering cherish shopping experiences, and this is where brick and mortar stores are performing the strongest. Local boutiques and niche stores are still going strong thanks to top-notch cherish shopping experiences.

Online shopping cannot replace every aspect of in-store shopping, at least not yet. Market observers from GR-US.com strongly recommend small local retail stores to focus on offering prized cherish shopping experiences to stay ahead. For example, personalization, app-assisted shopping, and unique products only found in-store are some suggestions that can help improve in-store sales.

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5 Indispensable Keys to Building Your Business

Retain ELITE Employees

Without a strong team, your business will suffer. With a strong team, your business will soar. It’s important for you to be able to not only attract/hire GREAT employees but also to keep them happy in their respective roles.

Courtesy of corpnet.com, consider these five critical strategies that you can exploit to retain top-notch employees:

  1. Competitive benefits and annual salary growth
  2. Work-life balance
  3. Small perks that add up to a grateful team
  4. Invest in your office environment
  5. Give respect, get loyalty

Secure Your Digital Information 

In today’s day and age, you likely have digital information and assets that need protection. Due to a plethora of online threats, web security absolutely needs to be a top priority of yours.

Grow Your Following 

Content marketing is essentially nothing without an audience to absorb the information. Global Resources LLC consultants advise you to conduct the proper research and take time to significantly build your audience in less than five years.

Turn Customer Reviews into Action 

It’s important to not only examine customer reviews, but also to appropriately act on some of them in order to improve your product or service. Furthermore, customer reviews provide great opportunities for you to spruce up some of your pages with user-generated content.

Outsource Your Accounting 

While maintaining your books is an integral part of any business, many entrepreneurs do not possess the time or experience necessary to take hold of all matters accounting. Do your best to find a reliable subcontractor/organization to whom you can outsource. Check out  Global Resources Reviews to learn more.

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Under 50% of Teens Will Use Facebook in 2018

As time moves along, technology changes. As technology changes, new social media opportunities present themselves.

With this, comes the prediction that less than half of teens will be active on Facebook this year. Thus, if you rely on Facebook to reach the younger demographics (ages 12 to 17), you may want to strongly reconsider your marketing strategy.

While Facebook is certainly not dead (in fact, it may be wise to remain on Facebook to market to older generations now), there are other, more relevant social media outlets to where you should be turning your attention in order to connect with those younger generations.

What Does This Mean For Your Business?

Well, for one, Global Resources LLC consultants recommend having both Instagram and Snapchat as cornerstones of your marketing strategy. Both social media apps will be adding nearly 2 million users under the age of 25 in 2018.

Generally speaking, it’s important for your business to stay on top of the trends. There may come a time very soon when Instagram and Snapchat are phased out as the most popular social media apps to be on. We tend to see kids moving away from what’s most popular amongst their parents.

According to eMarketer, “While the social media platform [Facebook] was able to count on Instagram to retain that younger audience in the past, Snapchat may now be siphoning away more users.”

As a small business owner, take time to study the social media trends and shifts in technology. Ultimately, you want to make sure you are reaching the right groups of people.

Check out Global Resources Reviews to learn more.

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Three Tips for Managing a Remote Team

As telecommuting and remote work is on the rise, you may be starting to see a significant shift in how you hire employees.

If you haven’t already gotten to this point, there is no doubt that you will have to deal with it, on some level, in the near future. Unsurprisingly, remote work has boomed by over 115% over the last decade and will continue to grow in the upcoming years. Check out Global Resources Reviews to learn more.

One of the most interesting facts is that telecommuting is largely popular amongst all demographics. Roughly 50% of telecommuters are over the age of 45, with approximately an equal split between both males and females.

Despite the contentious viewpoint that working from home is for lower-level jobs or moderately incompetent workers, it actually provides for a great deal of productivity and growth through technological advances and development. There are many benefits for both the employee and the company, with drastic financial savings (forth both parties) at the forefront.

With the myriad of benefits, there are always, of course, sets of challenges. In growing your business and increasing productivity/profits, you’re going to have to know how to manage your remote team.

Global Resources LLC consultants recommend the following three tips to managing your telecommuters.

Encourage Accountability

In order for telecommuting to be productive, time-sensitive, and cost-efficient, you are going to have to promote a culture of accountability. Using the right software, you can track time and progress. Having said that, the best way to deal with remote workers is to promote honesty and transparency. This will give your employees a feeling of both trust and responsibility.

Furthermore, you may want to consider offering employee incentives to track their time and monitor productivity. Perhaps you can hold competitions for employee efficiency, which will empower your team by giving them full autonomy over their workload.

Foster Communication

Whether you’re all packed into the same physical space or spread out around the world, team bonding and communication is paramount and is an integral facet of success. While there are many ways to promote this, open communication and chatting works really well in a remote capacity.

Hold In-Person Meetings

While it will take, at least, a few months before your team gets the hang of how things work in a remote setting, you can expedite the learning process by scheduling regular in-person meetings. In doing so, you will building an aura of chemistry and help to get all employees on the same page. While this may not be cheap, you will undoubtedly see an immediate positive ROI.

Telecommuting has grown dramatically over the last decade and will continue to boom into the ensuing years. As a business owner, make sure you’re staying ahead of the curve by understanding the ins and outs of remote work. This will help you scale your business and remain competitive.

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The Importance of Video Marketing for Your Small Business

As you scroll through just about any social media feed, it doesn’t take long to see the various ways video marketing is being used to draw attention to a business or mission.It is no secret that marketing videos will improve your sales. In fact, many people believe that video marketing has a higher ROI than any other medium. Informative branded videos, for example, tend to be very engaging, which can significantly improve your digital marketing plan. With branded videos, you can find ways to be creative and unique.

Videos are an interesting form of marketing because, unlike content, viewers can’t really “skim” through. Rather, they have to essentially watch the entire video in order to find that one, useful piece of information. Nonetheless, Global Resources LLC consultants advise you to adhere to the following four tips when utilizing video marketing:

Engage Your Audience Right Away

Do not waste time with a long introduction. Rather, make it quick and captivating.

Don’t Try to Trick Your Viewers

If your customers feel like you’re trying to mislead them, it will not bode well for you. It’s important for you to be candid and clear.

Offer Beneficial Information

If the content of your video is useful, you’ll start to develop a sense of trust between yourself and your audience.

Keep It Simple and Tell a Story

Don’t drag this out. Deliver a brief, albeit compelling narrative for your viewers.

INCREASE PROFITS

Due to the highly competitive nature of video marketing, it’s imperative to maintain a unique strategy. Consider the following three methods:

  • Behind the scenes footage
  • Influencer marketing
  • Explainer videos

VIDEO SHARING

It’s important for you to post your videos in areas other than on your website or YouTube. Conduct some research in order to identify which platforms work best for you (Facebook, Instagram, LinkedIn, etc.). Check out Global Resources Reviews to learn more.

Consider the idea that video marketing isn’t about being a salesman. You have very limited time to grab your audience’s attention. Generate a plan, make it engaging, and tell your story.

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Simple Ways Small Businesses Can Improve Workplace Organization This Year

Here is a list of simple tips for staying organized this year:

Physically Organize the Office – Most small businesses have switched to storing files and tools digitally. But some things cannot be digitized. If your small business office still has papers or equipment all over the place, it’s time to get everything physically organized. Label and place items neatly so that it’s easy for employees to find things when they need to. It will cut back on time wasted looking for misplaced items. Plus, a neat-looking office improves job satisfaction.

Manage Customer Support Better – Customer support usually consumes a good chunk of company resources and employee time. Therefore, this is an area that can always be improved for better performance throughout the year. Global Resources LLC consultants do not advise small businesses to automate or digitize customer relations. However, some of the support structure that facilitates organic interactions can be automated to save time and money.

Plan Digital Marketing Campaigns Early in the Year – Does your business have big marketing plans for upcoming holidays such Memorial Day? Then start planning for these campaigns now. Begin by evaluating how the past campaigns went and what changes should be made this year. Brainstorming for new ideas should start early so marketers can fine-tune initial ideas. Starting early also keeps budgets reasonable. Encourage your marketing team to come up with an overall plan for campaigns the company needs to spend on during the rest of the year.

Track Expenses Weekly – Most small businesses struggle to manage expense reports. It can be quite a hassle. We suggest simplifying this process by tracking expenses on a weekly basis to compile reports instead of waiting for the month to pass. There are software tools businesses can utilize for this. Global Resources Reviews can provide tailor-made suggestions for small businesses looking to better manage internal finances.

Last but not least, use automation software, apps, and other tech tools to cut down time-consuming tasks and improve overall efficiency. Think seriously about investing in cloud-based programs to ease organization on individual employee levels.

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Is the New Amazon Go Store the Future of Retail?

Amazon, the massive online retailer, recently opened a physical store in Seattle. But this is no regular retail store. There are no checkouts inside and not even one cashier. This seemingly automated store is attracting a great deal of attention for obvious reasons. How is Amazon running a store without checkout counters? Is this a glimpse into the future? Can small businesses learn anything from it? Our Global Resources LLC consultants weigh in below.

The Amazon Go store is powered mainly by two things: a smartphone app and a state-of-the-art camera system. The store’s ceiling is covered with dozens of high-tech cameras that can track customers and their movements. These are not mere anti-shoplifter cameras. The camera system can identify the products customers put in their grocery bags (there are no shopping carts because there’s no physical checkout). When a customer picks an item off the shelf and puts it in their bag, the sophisticated system is capable of placing the same item in the virtual shopping cart of the Amazon Go app. If the customer puts an item back on the shelf, the system automatically removes it.

Customers can enter the store by using their Amazon Go smartphone app. The products they pick up are billed to the app’s account when customers leave the store. There is no stopping for swiping cards or for security.

However, the Amazon Go store is not entirely without human employees. Though the cashier jobs are gone, there are human employees who provide technical assistance to customers. The store also has employees who restock shelves and prepare fresh food items.

The Go store is undoubtedly innovative and novel. But is it a sustainable model? We can find out when the store goes public this month in Seattle. While small businesses may not be able to afford the type of technology that powers the Amazon Go store, there is an important lesson to learn from it. The Go store may be creating buzz for its tech sophistication. But customers visit for their convenience. The store has effectively eliminated a major pain point for customers—waiting.

Customers can walk in, pick up whatever they want, and leave. Because there is no cashier or checkout counter to worry about, it’s very easy to spend a lot of money inside. It facilitates freewheeling spending while also offering realistic solutions to the common problems faced in the checkout process. Even if high-tech is out of budget for small businesses, Amazon Go offers an important lesson in making the purchasing process pain-free.

Does your business have pain points that prevent customers from spending as much as they’d like to? Some of our Global Resources Reviews can help your small business identify the problem.