Content preparation is one of the core aspects of modern day digital marketing. Small business brands often jump-start digital marketing plans with content. Some marketing plans suffer from lack of content. Then again, as experienced Global Resources LLC consultants point out, there are also marketing plans that suffer from too much content.
Overcomplicated content is the result of lack of vision in a marketing plan. Some managers insist on producing all manner of content and flooding the social media feeds to get the most clicks or views. But content doesn’t work that way. When the content the company produces lose focus, it ceases to be effective.
Here is a list of simple strategies to keep your company’s content marketing strategy from getting too complicated:
Have Focus Topics – Don’t produce articles on dozens of new topics. Your strategy will be most effective when the content is focused on one or two topics that interest the customers. Use content to establish your brand’s voice as an authority on a certain topic. It’s not enough to simply voice opinions on an array of topics.
Schedule Posts – Irregular posting will reduce the effectiveness of your content. It will also make your content delivery strategy a mess. Therefore, schedule posts in advance. You should consider convenience to the business, and also the time periods customers are most likely to respond to content. Use existing data you have on customers. For example, if your Twitter page gets most visits during noon every Wednesday, then schedule to post new content during that time slot to drive traffic.
Appoint an Employee Responsible for Content – A good content marketing plan is always overseen by an employee. Don’t make content production the second or third job of a sales or marketing manager. Separately appoint a content manager to oversee what’s getting published.
Decide on the Most Effective Types of Content – While it’s useful to produce various types of content, like video and blog posts, it’s more cost-efficient and effective to focus on content your customers respond to the most. If your customers prefer video tutorials, for example, produce more of those. But try to produce other content as well, but focus more effort on the preferred content.
Always keep in mind that content should embody good quality. Don’t aim to produce as much content as you can. Produce top-notch content that gets attention, shares, and likes. If you don’t know what to make of your current content marketing strategy, contact us at GR-US.com for some valuable insight.