Sales Tips for Small Business Owners

At Global Resources, our business consultants help navigate the way for your success.  Our vast experience, expertise and education allows for us to access information that is needed for you to reach your business goals.

Many of the industries we work in, such as manufacturing, construction and wholesale, depend on business sales for company survival and growth.

If you’re an owner of a business that facilitates sales, we have general tips that may help you:   

1. Upsell Effectively – If you are not upselling, you are leaving money on the table. Upsells are very effective to increase sales. Once they buy from you and are in a buying mood, it’s easier to close an additional and related sale.

2. Run a Customer Reward Program – You really don’t need to be a fortune 500 company to run a rewards program. Just make it a simple program where people can get discounts for being a customer and satisfying certain simple criteria’s such as:

  • Collect points and redeem points for discounts, gifts, and so on
  • 10% discount on your purchase if you shop for more than $100

3. Contact Your Customers- Reach out to your customers and ensure that they can buy the products with ease.  Ensuring your customers are happy and forming strong relationships with them helps guarantee they become loyal clients. 

4. Create an Incentive Program for Your Sales Team – Provide incentive to your sales team and you’ll see that your sales will mostly increase after setting up the incentive. It can be anything from getting featured for the month on your company website or extra pay. See what works with your employees and give them something they will value.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources LLC, call us at 855-338-0266.

3 Tips to Help in Career Advancement

Global Resources is a full-service business development group and general management consulting firm focused on small and medium-size privately-held companies in North America.  We’ve worked with thousands of business professionals in various industries and have seen firsthand the significance of career advancement.  Not only are smart business owners interested in helping with employee advancement, but savvy business professionals are constantly thinking of their own career advancement.

Advancing your career is something that you should always be thinking about. If you aren’t working to advance your career, you may fall behind. No matter what sort of situation you’re in, even if you’re comfortable in your current job, you should keep your mind open to opportunities and ways you can move forward.

If you’re interested in career advancement, here are general tips that may help you:

  1. Set goals – Without goals to guide you, it’s hard to know what direction you’re going to move toward. Sit down and make a list of what you want, whether it’s a type of work, raise in salary, new title, amount of responsibility or other traits you want in a job. If you know what you want for your career, it will make the steps necessary to get there clearer, which will make reaching your goal(s) easier.
  2. Request more work responsibility- Oftentimes when companies are looking for people to promote, they are looking for people who they feel can provide value to the company. To demonstrate your ability to add value to your company, take on more responsibility and go above and beyond your expected requirements. Ask for more work and additional responsibility to show that you can provide extra value to your place of work.
  3. Continue learning – Education is crucial to career advancement. If you aren’t learning, you aren’t adding to the value you can provide to employers. There are several ways you can continue to learn. Work with a colleague who has knowledge of a skill set you want and use them as a teaching resource, learn a new skill or enhance an existing one on your own or decide to return to school for additional higher education.

To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.

Why Hire a Marketing Firm

Global Resources LLC helps many small and medium – size business owners access the knowledge needed for growth. We then help facilitate the change that is necessary for your business to thrive in today’s marketplace.

One common challenge we’ve seen business owners deal with is marketing for their growing brand. As your business grows, deciding between hiring a marketing agency or an in-house marketing team can be a tough decision.

There are several reasons many small business owners consider hiring an agency:

1. You don’t have to train and manage an agency– One of the most time consuming aspects of hiring a new employee is the process of bringing them into your company and having them understand their role. Some businesses spend months on the training process alone. Even after all that is done, you’ll still need to spend time managing the employee and making sure they stay on task. With an agency, it’s a whole other relationship. There is no training or managing to deal with on your end because that is handled internally by the agency’s management team.

2. You’ll save money – You might be surprised to hear that an agency, overtime, will be much less expensive. Here’s how:

  • You won’t need to pay payroll taxes since they are an independent contractor.
  • You won’t need to pay benefits/healthcare costs.
  • You won’t have to pay for any of the expensive tools that are needed to properly run and track a marketing campaign.

If you’re thinking that those are just minor expenses, you will also want to take into account that to get the experience and expertise of an agency you would need to hire premium employees.  In contrast, a marketing company may only charge your small business anywhere from an estimated $4,000 to $10,000 per month, depending on your needs.

3. You’ll have access to a team of experts – If you decide to hire an agency, you won’t just have access to one expert.  You’ll actually have access to a team of experts. The number one benefit to hiring a marketing agency is that they have worked on similar campaigns in the past. This means they know what works and what doesn’t especially if they work with clients in the same industry as yours.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources, call us at 855-338-0266.

Reasons Why Small Businesses are Outsourcing

At Global Resources, we work diligently to help small and medium – size businesses grow.  We have a thorough understanding of how growth is critical to business owners.  In fact, the day your business stops growing is the day your business starts dying. We also know that growth takes time and resources — time and resources you may not feel you have.

For most small business owners, every minute of every day is already crammed full. It’s no wonder why many small businesses are choosing to outsource. If you’re considering outsourcing, here are reasons why other small business owners like yourself are choosing this avenue:

  1. Outsourcing frees up capital for growth. Saving money isn’t just smart; it’s a necessity for most companies. Why? Saving money frees up capital you can invest elsewhere in your business.  This is key–especially in the early stages–when you’ll benefit from avoiding large expenditures. Fortunately this is where outsourcing offers exponential advantages. By converting fixed (and often sizeable) outgoings into variable or smaller costs, outsourcing frees up cash to be used elsewhere.
  2. Outsourcing lets you focus on what you do best. You are most useful to your company when you focus on the activities that will make it grow. To do that, you need the time. When you outsource, you can allocate the tasks that you find the most challenging to the people who actually love doing them.  Hate spread sheets? Find an outsourced accountant.  Dislike social media? Find an outsourced social media expert.
  3. Outsourcing gives you instant access to experts. One of the biggest barriers to growth is failing to surround yourself with the right people, so outsourcing is a sure-fire way to access a talented bunch of people at a fraction of the price it would cost to hire them in-house.
  4. Outsourcing gives you much greater flexibility. No two small businesses are the same, yet the one thing they do have in common is the need to be flexible because things can–and often do–change quickly. Therefore, outsourcing has clear advantages. Not only can it provide you with instant support, but a service can adapt to the peaks and troughs of your business.

To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.

Personalities in the Workplace

Global Resources is a full-service business development group and general management consulting firm focused on small and medium-size privately-held companies in North America. Ultimately, we help small business owners grow their brand. 

Our experts find that hiring great-fitting employees is a common challenge amongst small business owners. It’s often worth-while to spend time researching the types of employees that you want working for you.  The five factor model, more popularly known as the Big Five, is one of the most researched models of personality. The model provides a great overview of everyday personality and how it relates to the workplace. Compared to other models, the Big Five enjoys a fairly high level of academic consensus as well as empirical support. The theory being that there are five major trait categories that describe our personality. According to the Big Five, we all consistently fall somewhere along each of the following five continuums that I like to remember as OCEAN. 

Openness to Experience- At the open end, individuals are highly interested in experiencing new things and are flexible in their thinking, where at the opposite end, individuals are more closed minded and rigid in how they approach new experiences.

Conscientiousness – Those who are high in conscientiousness tend to be diligent and dutiful in the way the approach work and life. Individuals who are lower on the conscientiousness scale tend to be big picture thinkers and less interested in the details of how things get done.  

Extraversion/Introversion – Probably the most recognizable personality trait is extroversion because it’s easy to see. Extraverts are socially assertive and gain energy from performing for and interacting with others. Introverts draw energy from reflection and tend to prefer working alone or in small groups.  

Agreeableness – This scale looks at the level of friendliness versus hostility that someone tends to display when interacting with others. Those high in agreeableness are more trusting and modest whereas those low in agreeableness are more suspicious and oppositional.  

Neuroticism (Emotional Stability) – Those who are highly neurotic tend to be less stable and frequently demonstrate negative emotions. Those who are more emotionally stable are generally pleasant and tend to be resistant to stress.

 To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.

Tips for Business Professionals Using LinkedIn

Global Resources LLC offers expertise in many areas of the small and medium-size business arena.  We realize that savvy business pros are using the social media site, LinkedIn, for professional growth, making professional connections and even finding new jobs. If you’re on Linked, it’s time to make sure you’re using the website to your full advantage.

Here are general tips to ensure your LinkedIn profile is up to par:

  1. Be Thorough – The more complete your profile, the better the odds people will notice you. It’s also important that after someone finds you, they want to click on your profile. He or she wants to know what your skills are, where you’ve worked and what people think of you. So, fill out every single section of your profile. LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger.
  2. Get a Custom URL – It’s much easier to publicize your profile with a customized URL (ideally name) rather than the clunky combination of numbers that LinkedIn automatically assigns when you sign up. How to get one? On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.
  3. Choose a Great Photo- Choose a clear, friendly and appropriately professional image. A great tip is to take a look around at what the people in your target company, industry sector and / or business level are wearing, and match that.
  4. Write a Captivating Headline- Your headline doesn’t have to be your job title and company—in fact, especially if you’re looking for jobs, it shouldn’t be. Instead, use that space to succinctly showcase your specialty or value proposition. The more specific you can be about what sets you apart from the competition, the better.
  5. Use Your Target Job Descriptions to Your Advantage- Take a look at the job descriptions of the positions you’re after and use them in a word cloud tool, like Wordle.  The words that are standing out are likely what users are searching for when they’re looking for people like you. Make sure those words and phrases are sprinkled throughout your summary and experience.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources, call us at 855-338-0266.

Tips for Layoff’s Associated with Downsizing

At Global Resources, we help business owners navigate through the challenges of running a business. Many business owners relay that one of the most difficult tasks is laying-off employees due to company downsizing. This is an especially tough situation because these could be loyal and productive employees who have done nothing wrong; there may be no performance or behavior issues – they are being let go to reduce the company’s overall costs.

You might mean well in how you approach a downsizing situation with your employees, but if you don’t think it through and carefully plan out your process, things could go very wrong

  1. Be compassionate. When you must layoff an employee, keep in mind that you will be dramatically changing the person’s life and that the event could be highly emotional. They will have real concerns, such as paying their mortgage, feeding their family and finding a new job. Never lose sight of this and make sure compassion and empathy are at the top of your list of actions.
  2. Treat the employee with respect. Many companies follow one termination process, no matter the reason for the employee’s termination. This often includes collecting all company property from the employee, having him or her gather their personal belongings from their office and then escorting them out the door. While this process may be necessary in certain circumstances, it doesn’t fit all scenarios. Employers should think carefully about how employees are treated during the termination process and how the message is delivered.
  3. Be honest. When speaking with the employee, explain the real reasons for the changes in the organization. Let the person know that the layoff doesn’t reflect your impression of them or their reputation.
  4. Consider the messaging. Don’t become so focused on the termination process and paperwork that you fail to think through the communications you’ll need to make in connection with the termination – to the impacted employee(s), the remaining workforce and even externally.
  5. Discuss their progression. Some employees may feel emotionally paralyzed when given layoff news, wondering how they will ever be able to move forward. If the employer provides access to outplacement or job assistance programs, discuss these with the employee to help them move past this situation. Your help to the employee might also be more informal.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources LLC, call us at 855-338-0266.

Business Travel Tips

At Global Resources , we utilize our renowned expertise to help small business owners find the best path to success.  From business organization to accounting, to creating new procedures and business development, choosing to partner with us can be one of the best business decisions you will make.

We know that business leaders often travel for work, which can become overwhelming and stressful. If you’re constantly on-the-go with your business, here are a few tips for business travel:

Join Travel Programs – a great way for the frequent traveler to skip the lines or enjoy benefits like priority boarding.

  • Apply for expedited traveler status. You can do so through programs like TSA Pre for U.S. travel or Nexus, Sentri or Global Entry for international travel.
  • Focus on one or two airlines for reward programs. The more you fly with one company, the faster you will receive bigger rewards.
  • Also focus on one or two hotel chains. Make sure you have a frequent guest account number. Business travelers are a major source of revenue for hotels, so pick one that caters to your needs. Many provide discounts on meeting rooms, shuttle services and room rates.
  • Pay attention to the U.S. Department of State travel warnings. Anytime there is a security concern within the international community, a travel alert is issued.

Stay Healthy  –  Being healthy on the road should be one of your top priorities. Your body will thank you if you follow these tips.

  • Wash your hands at every opportunity. This may seem like a no-brainer, but make an extra effort to keep your hands clean on the road. Keep in mind that many of the things you handle during transit may not be cleaned all that often.
  • Bring supplies like Emergen-C, Airborne and Tylenol. Be ready for any emergency! And don’t touch your face, mouth or nose with unwashed hands.
  • Eat your fruits and veggies. If there was ever a time to stick to a diet, do it while on the road. Business travelers are more likely to get sick than the average person.
  • Get exercise by walking or jogging in the places you are visiting. Force yourself to be a tourist every now and then. It will also keep you clued into the local atmosphere and keep your mind sharp.
  • Always stay hydrated. Water keeps your skin looking fresh and your mind alert.

To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.

Simple SEO Tips for Small Business Owners

Global Resources LLC, the leaders in business consulting, are committed to utilizing detailed expertise to help small to medium-size businesses obtain a positive change.

Our experts have recognized SEO, or Search Engine Optimization, as a significant business trend. Although SEO was initially used by large businesses and corporations, it is now being utilized in the small and medium-size business marketplace.

Social SEO, which refers to the idea that social media links and interaction play a considerable part in a website’s search rankings, doesn’t have to be a difficult and expensive process. SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.

If you are a business owner looking to begin SEO initiatives, we have listed simple tips that may help you:

  1. Optimize your social media profiles – The key to an SEO friendly social media profile is to be descriptive as possible.  Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.
  2. Optimize your social media content/updates – To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
  3. Build links by making your content shareable – A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources, call us at 855-338-0266.

Why Business Owners Are Using Accounting Systems

Global Resources utilizes knowledge, experience and expertise to help the owners of small and medium – size businesses solve challenges that are prohibiting them from expansion. Many times, implementing a new, efficient system makes a world of difference to a small business owner.

The business consultants at Global Resources LLC often help businesses implement new accounting systems. If you’re wondering why you might need to start using an new more effective accounting system, we have listed some reasons below:

  1. It’s the law – The IRS requires that businesses prepare and retain a set of records and documents that can be audited. Internal Revenue Code requires that business have the ability to compute taxable income by using some sort of common-sense accounting system that clearly reflects income. In addition, the federal legislation requires public companies to have detailed and accurate books, records and accounts of transactions and dispositions of the assets.
  2. Assists in smart decision making – A business that fails to keep an accurate record of its business transactions may lose revenue and is more likely to operate inefficiently.  An effective accounting system ultimately gives you a true picture of your business performance.
  3. Easier to navigate finances – Success requires the ability to perform financial analysis, which is to accurately measure business growth, profitability and cash flow, as well as to reasonably estimate your financial condition. By having an up-to-date accounting system, your finances will be much easier to navigate. A good accounting information system also helps management answer financial questions, including: What assets do we have? How much and what kind of debt is outstanding? Were the sales higher this period than last? Did we make a profit last period? Are any of product lines or divisions operating at a loss? Is the rate of return on net assets increasing? What were cash inflows and outflows? Is the cash flow enough to pay back debt? Can we safely increase our dividends to stockholders?
  4. The professionals at Global Resources create “managerial” accounting systems that do more than simply keep track of the finances of the business, but also incorporates such sophisticated tools as a cash management spread sheet which allows the business owner to predict the cash needs of the company months in advance.  CPA’s focus on accounting systems that are historical which tell you what happened in the past.  We believe in a managerial based accounting system that can help you determine where you are going and how to get there!

To learn more about us and / or to schedule your complimentary appointment with the business consultants at Global Resources LLC, call us at 855-338-0266.