Online stores need constant reviews and upgrades to optimally attract traffic and drive conversions. Is your online store well designed to encourage people to buy things? Here are some suggestions from veteran Global Resources LLC consultants on how to optimize your website to increase profits:
Remove All Lags and Reduce Loading Time – The most important feature an e-store can have is ease of navigation. Customers won’t be able to easily navigate through an e-store if content takes forever to load. Therefore, do your best to keep loading time under 2 seconds. The faster the e-store is, the higher the conversion will be.
Show Images with People – Market research has actually shown that when online stores have images with people smiling or looking happy, the conversion rate increases compared to e-stores without. Customers follow visual cues more strongly than marketers believe. Therefore, make sure your online store has pictures of satisfied-looking customers to encourage conversions.
Feature Timely Products on the Homepage – Do not randomly select products to show on the homepage. It’s important that the featured products are highly timely. For example, if it’s the summer season, don’t feature insulated boots on the home page. Be aware of what customers need the most each given month. Also, pay attention to current events. If it’s going to start raining soon, you can show umbrellas, rain boots, and similar relevant products on the front page.
Keep Product Descriptions Factual and Simple – Do not include lengthy product descriptions because no one would take the time to read through. Follow the Amazon formula in this regard and show product information with bulleted short sentences. Lengthy details could be included at the bottom of the page for customers who are certain they want to buy the product. Short product descriptions can quickly make up the mind for a potential customer.
Offer Personalized Recommendations – Customers are more likely to purchase from an online store that offers personalized recommendations, and they are also more likely to return to a store that recommends products based on previous purchases. Therefore, online stores with personalization capabilities have higher conversion rates.
Is your marketing plan sufficient to increase your online store’s conversion rate? You can find out with one of our Global Resources Reviews. You can get a comprehensive analysis