Most companies blog as part of comprehensive marketing campaigns. Blogging is a great way to create brand awareness and promote products. While blogging has many benefits, our GR-US.com consultants have run into business bloggers with numerous copyright concerns. You may have questions regarding intellectual property on blogs such as whether another website can copy content, is it ok to post a particular image, or whether you are violating a copyright law yourself.
If you have legal concerns regarding copyright, it’s best to talk to an intellectual property lawyer. You can avoid a lot of legal trouble if you follow certain best practices with regards to copyright when blogging on behalf of a business. Here are some of those best practices:
Post a Copyright Notice – Worried about another blogger or a website posting content you have created as their own? Then post a copyright notice on your blog. You can also add a duplicate content tracking plugin to your blog to make sure other parties are not ignoring your copyright warning.
Publish Your Own Images – Publishing images seen on the web on your blog can get your company into trouble. While some may overlook this practice when it comes to individual bloggers, many may not ignore a company stealing images. You could jeopardize your company’s entire reputation with this practice. Therefore, when you have to publish a photo, go and try to take it yourself. If not, purchase the photo or use free, public domain pictures that anyone can use.
Repost Content Only with Permission – Reposting content from other bloggers is standard practice in blogging. However, credit must be given where due. Before you repost content, ask permission from the original creator. Proceed to publish only if you have explicit permission. Also, when you post the content, make sure the original author name is attributed.
Avoid Plagiarizing – It’s tempting to use other people’s well-written thoughts on your blog. However, some bloggers do so without attribution. This is a huge no-no in blogging. The original author could sue your company, and your blog’s reputation will be tainted. So, write originally and make sure credit is given where it’s due.
Want to know how your blogging and marketing plan is coming together overall? Check out our Global Resources LLC Reviews to know for sure.