3 Tips for Cleaning Up Your Small Business Website

Now is a great time to clean up all aspects of your life, but most importantly, your business. With the end of the year coming soon, it is important to look at how much your business has grown and changed this year. With that in mind, it is the perfect time to clean up your business website.

When possible, it is always good to reevaluate your website to ensure that everything is current and clean. As a small business, it is important to recognize that your website is the face of your brand. It tells your story and provides the first impression to your customers.

Global Resources knows just how important cleaning up your small business website is.

Why your small business website matters?

It only takes around fifty milliseconds (half a second) for a customer visiting your website to decide whether they will leave or stay. That is why it is so important for your website to remains up to date and relevant if you want to connect effectively with your current and potential customers.

Here are some things to keep in mind when cleaning up your small business website.

Accuracy

When improving your website, you need to go through each page to ensure that all the content is accurate. This includes things such as pricing, contact information, hours of operation, directions, and answers to FAQs. Ensure that all your photos are accurate, current, and high-quality.

Keeping your website up to date also helps your small business in search engine rankings.

Content refresh

At a minimum, companies update their websites every two or three years. If you have no idea about the last time, you updated your content, now is the right time. Things such as photos and customer testimonials should be updated frequently.

Keeping your website content relevant while providing relevant and invaluable content is vital. If customers know where they can go for an informative blog, a video testimonial, or some great project photos, they will stay engaged with you. It is good to remember that stale content can be a huge turn-off for customers. When you freshen things up periodically, you are more likely to have a better result.

Content

Here are some important things to keep in mind when it comes to your content:

  • Imagery and visuals are an absolute must
  • Your content needs to be new and relevant to your current business and offerings
  • Your content should be engaging, effective, and conveying your brand and key messages
  • Each page is organized with headlines and sectioned appropriately for light reading

After reading about these important tips, you should know that now is the time to revamp, refresh, or even redesign your business website. With so many decisions being made digitally these days, your website content should be fantastic. Your website should be operating properly to deliver a positive experience.

This is crucial in developing and maintaining your online presence and increasing your overall sales.

 

 

 

3 Must-Have Tools for Small Businesses

There are many great tools out there for small businesses. If there is one thing for sure, it is that increasing the growth of your business over time has never been easier for small businesses. Starting a new business can be extremely tough.

Many roadblocks will arise over time. Things such as limited manpower, time, and budgets can all be a huge factor in whether your business succeeds. However, with an army of solid tools behind you, you will soon be on your way to reaching your business goals.

Reviews for Global Resources LLC shares three must-have tools for small businesses to give your business the edge it needs.

  1. DropBox

There is nothing worse than carrying around a whole bag of gadgets because each one contains different documents. Luckily, there is now a fantastic solution to this. Dropbox is a multitasker’s savior.

It creates a virtual link between all your internet-connected devices. You can easily utilize its cloud-saving capabilities to save images, video clips, and documents. These clips can then be easily accessed from anywhere at any time.

You never have to worry about losing a document or sending files that are too large. With DropBox, you can easily share files with other uses while also storing them neatly and effectively. It is the perfect way to maintain organization with all your files.

You can also create personalized folders and spaces to save all your documents to ensure that they will all be there when you need them.

  1. MailChimp

When it comes to owning a small business, it is extremely important to get the word out about your business, service, product, or idea. Social media is one great way to reach out to potential clients. However, MailChimp is the perfect way to retain them.

MailChimp is packed with easy-to-use templates as well as marked filtered instructions. These help you to create stunning and interesting email newsletters to distribute to your list of clients/customers.

The best thing about MailChimp is how user-friendly it is. Even users without tech or design experience can create visually pleasing and informative E-blasts that will grab and hold attention. Sending newsletters regularly can help you keep your current customers updated on what is currently happening.

It can also help you by sending a huge traffic flow to your website. Businesses of all sizes and needs can use MailChimp in their favor.

  1. LinkedIn

LinkedIn is the perfect tool for all small businesses. If your small business is looking to source great talent for their startups, LinkedIn provides a great online directory of resumes. It also gives you the chance to connect with like-minded individuals.

With LinkedIn, you also gain access to a platform that will empower your small business.

Your small business may be good. However, to make it great, you should use the tools made available to you. Implement these great tools to see success within your small business 

10 Ways to Keep Your Employees Happy

The true key to success in a business is all about focusing on not only your customers’ needs but also your employees. Your employees need to be taken care of to run a successful business.

Global Resources Reviews knows just how important it is to keep your employees motivated and happy. Here are ten ways to keep your employees happy!

  1. Recognize their progress

No matter how small it may be, it is incredibly important to recognize your employee’s progress. Constructive criticism can help to guide people. However, it is important to also see all the good that your employees do.

Make sure you take time to acknowledge them individually and verbally to show them that they are doing well. It also helps to make them aware of where they started and where that can potentially go.

  1. Plan team-building activities

While everyone has a different place in your work environment, it can sometimes help to bring everyone together. Team building activities are the perfect way to do this. They can help build relationships and, in turn, create a far better work environment.

  1. Trust your employees

The best way to manage your workplace is to delegate without micromanaging. Once you begin to trust your employees more, you will both learn more about each other, work, and your relationships.

Start the trust-building process by giving employees more projects and asking for their input on issues and ideas.

  1. Offer responsibility instead of assigning it

Make sure that the office environment that you create is a friendly one. This will ensure that employees feel comfortable stepping up to the plate. This gives you a chance to evaluate how your employees work while being productive.

You may also be able to discover some interesting things about your employees.

  1. Make your employees part of the bigger picture

Having an informed team is yet another way to see real success within your business. To have solid communication and trust, you should always talk about the business’s future and goals. This way, your employees feel involved and more like family.

It will also demonstrate to them that their challenging work is going somewhere.

  1. Have a healthy work/life balance

Everyone shares the aspect of learning to balance excellent work with a good life. Make sure that you embrace the importance of work while also knowing the importance of maintaining a healthy life.

  1. Allow employee preference

Your business is always shifting and changing. Sometimes, you may need more help. In times like these, it is the perfect opportunity to ask your staff for their advice. Perhaps try asking if your employees would like to learn something new or improve their skills.

This allows you to motivate your employees to work harder and work well.

  1. Set clear goals

Make sure that you always take the time to set clear goals for your business. On top of that, you should ensure that your employees feel as if they are part of these goals. Working together as a team permits productivity.

It is also the perfect chance to home in on your team as individuals while setting personal goals.

  1. Celebrate team and personal milestones

As you set goals for your business, make sure you help your employees out as well. It can always be nice to take a step back to see what everyone has accomplished. Make sure that you also set time aside to celebrate all the goals you have accomplished whether personal or professional.

  1. Encourage breaks

It is important to work, of course. However, you must value your rest periods just as much. By allowing your employees to take breaks, they will be far more productive when it comes to working.

They will also likely have a far better mindset.

If you have been wondering how to boost employee motivation and happiness, these ten tips will help you out!

 

 

 

How to Effectively Market Your Small Business

As a small business owner, at times, it can feel like you are always walking on eggshells or spinning plates. With the plethora of accounting tasks and physical daily operations of your business, there is so much to do. It is no wonder that when you add marketing into the equation, you can feel uneasy.

Marketing is sometimes hard to grasp. It can feel extremely overwhelming at times unless you are in the field. Most people do not know what marketing is, let alone how to develop a marketing strategy.

GR-US.com has compiled a few tips to effectively market your business.

It is time to get social

Marketing is always evolving. Every business that we know of today has implemented a marketing strategy of some sort. That is why it is crucial to stay on top of current trends while understanding their importance.

However, in a world of abbreviated terms and different social media platforms, it can be hard to know where to start. According to one study, there are over three billion people worldwide that use social media. This is accompanied by an average daily usage of 145 minutes.

This means that it is safe to say that there is a large chance that your target audience is on one or more of these sites. Organic posting is one of the best ways to engage your audience and cost-effectively market your business. Simply choose the best platform for your business and customers.

Email marketing

With a huge rise in SMS and social media communication, you may think that people are not paying attention to their inboxes anymore. However, this could not be more wrong. Emails are here to stay.

On average, 319.6 emails are being sent and received every day. Take advantage of this by making your email list a priority and developing an email marketing strategy.

Make content a priority

One of the worst things that can happen is when a business has a fantastic product or service but does not make content to prove that. Over the past few years, video content and images have become a clear winner for consumer communication. This is not a surprise.

People truly do shop with your eyes. Even if your product or service is flawless, if your digital evidence is lacking, you are already behind. If you are stuck with content, here are some examples of fulfilling content:

  • Webinars
  • Visual tours
  • Social media posts
  • Verbal product descriptions
  • Emails
  • Blog posts
  • Graphs
  • Videos
  • Pictures

The bottom line

For small businesses, marketing can make all the difference to the success of your business. If you keep it simple and do not jump to excessive measures, your marketing strategy will bring your business into the limelight. Do not be afraid to outsource for additional help in areas that are not within your skillset.

Once you are clear about your marketing efforts, your business will be able to meet any needs and fixes for your new customer base.

3 Ways Small Businesses Can Gain a Better Facebook Reach

Small businesses worldwide have been dealing with a plethora of issues right now. They are sick and tired of seeing their organic Facebook reach plummet to all-time lows. It is a terrible feeling.

It has caused a lot of small businesses to scale back their marketing efforts in search of better ways to market their small business. However, with over 1.4 billion users, Facebook shouldn’t be ignored when it comes to marketing attempts. Instead, businesses should adapt to algorithm changes instead of jumping ship.

Global Resources has put together three ways that small businesses can gain a better Facebook reach.

Understanding the new algorithms

Facebook’s mission is to foster all relationships and form connections between people. They successfully do this by showing relevant content to the right people in hopes to engage them. However, at any one time, there could be over 1000 posts competing for a single spot on someone’s news feed.

If you haven’t understood yet, this simply isn’t working. It just isn’t feasible to show someone every post from every person they’re friends with or follow. This would just be an information overload. Facebook wants to avoid this.

Recently, it has been reported that small businesses are only reaching 2-3% of their fans. Most businesses are taking this as a sign to begin paying for ads by boosting your posts. This is proving to be an unpopular decision as many businesses had to pay to get their fans in the first place.

It seems insane, to say the least. There are over 1000 different factors that Facebook’s algorithm takes into consideration when determining which posts show up in users’ news feeds. Here are some of the factors we know of:

  • A user’s previous interaction with said page
  • How complete the page profile is including the contact information, description, website link, and other important information
  • The number of likes, shares, and comments posts get
  • The type of content you create (video, photo, link)
  • How frequently content from this page is hidden
  1. Study your Facebook insights

One of the best ways to gain a better Facebook reach is to study your insights. To do this, go into your Facebook Insights tab and click the Reach tab. It is there that you will see your recent posts and what they have received.

You will be able to see what type of posts generated the most reach.

  1. Post great content

Good content isn’t enough. To truly achieve the reach you’re after, your content must be great. Once you understand which content has the best reach, you can post the content your fans truly like. It is also important to understand that all audiences are different.

By finding the right content to post, your organic reach will only go up from there. Make sure you test, be different, be creative, and be human to see the best results.

  1. Post at the right time

Another way to ensure that your Facebook is getting the right attention is to post when your audience is active. Go back into your Facebook Insights tab and click on the Post tab. From there, you will see a graph that shows when your posts receive the best reach.

Then, you can either schedule your posts for that time set a timer that reminds you to post. Hopefully, you will begin to see an increase in reach.

With Facebook creating obstacles for small businesses with their algorithm changes, it is important to change as the algorithm does. By following the steps above, your organic reach will increase in no time.

 

 

 

 

3 Ways to Boost Your Small Business Marketing

Small business marketing is imperative to success. It is important to every business’s survival, whether it’s for a local business across the road or a large company that works worldwide. However, for many businesses, marketing is often put on the back burner. This can simply be because small business owners have so many other things to deal with. In this blog, Global Resources LLC Reviews shares three great ways that you can boost your small business marketing.

  1. Collect reviews and testimonials

One of the most important pieces of your online presence is reviews and testimonials. Reviews are crucial when it comes to ranking in local searches and acquiring new customers. Research shows that 72% of people say that positive reviews make them trust a business far more.

On top of that, 92% of consumers say that they will use a business if it has at least a 4-star rating. If people have never seen your business before but want to know more, they will likely check out your reviews first. This is understandable as nobody wants to spend money on an insufficient product.

  1. Build an email list

According to a reliable source, 80% of SMB retail professionals report that email marketing is a great marketing tactic when driving customer acquisition and retention. Email marketing is a fantastic way to build a reliable and lasting relationship with your valued customers.

To get the benefits, you need to first build a substantial email list. You can do this by setting up a lead magnet. Once you have your email list, an email marketing strategy is needed to get the best out of your email marketing.

In the strategy, you should include the types of emails you’re wanting to send out. Some email types include:

  • Newsletters
  • Industry-related news
  • Promotions
  • Recommended purchases
  • Discounts
  • Updates
  • Sales
  1. Introduce the WOW factor

You don’t need to do all of the marketing yourself. Get some effective and free marketing with your customers who can market for you. Studies show that word-of-mouth is 10 times as effective as traditional forms of marketing.

So, how do you get that started? It’s simple. All you need is the WOW factor. By exceeding your customers’ expectations, they are far more likely to praise your business.

This means that they are essentially doing the marketing for you. Better yet, it’s free!

All the tips above will help you to go above and beyond with your marketing strategies to ensure the success of your business. Gain new customers and impress your existing ones with crystal clear and effective marketing. To set your business apart, add the WOW factor, create an email list, and get as many reviews as you can.

In turn, this will all build your online presence and strengthen it. These are straightforward, attainable, and successful ways to boost your small business marketing entirely.

 

 

 

 

Why Your Business Needs a Content Marketing Strategy  

For a long while now, paid advertising has been used as a great strategy to gain new customers. However, paid ads are beginning to become less effective nowadays. Nowadays, consumers don’t want to be directly sold to.

Instead, they want the opportunity to learn about a company or product and determine whether it is right for them. Content marketing is the perfect way to answer their prayers. By making your brand a credible source that provides valuable content to your potential customers, your business is far more likely to get discovered by the correct audience.

If you want to learn why your business needs a content marketing strategy, Reviews for Global Resources has you covered.

What is content marketing?

First, let’s take about the basics. You may be wondering exactly what content marketing encompasses. Content marketing is far more than just the format of your content. Some formats include videos, e-books, or blog articles.

A content marketing strategy is a long-term strategy in a variety of formats that successfully build a stronger relationship with your chosen target audience.

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Instead of pitching your products and services, you will be providing relevant and useful content to your prospects and customers to help them solve their issues.

How can your business benefit from content marketing?

Content marketing can be an extremely powerful tool for businesses big and small. The three main benefits of content marketing are increased sales, cost savings, and loyal customers. However, it also goes far beyond that.

Here are some more great benefits of content marketing:

  • More website traffic and better exposure without investing a large amount in advertising
  • An established brand identity that your audience is happy to connect with which will maintain brand awareness and recognition
  • A well-positioned company that is considered a leader in the industry to create a long term and trustworthy relationship with customers
  • A website that converts more visitors into leads and sales
  • A competitive advantage over competitors who have not yet identified their content marketing strategy

Success in the new age of content marketing

Like basically every aspect of our lives, mobiles, and other electronics have redefined the way we view, read, and remain entertained. Mobile is becoming the default device of choice instead of laptops.

Blog articles, social media, and videos are now mainly consumed on a mobile device. So, what does this mean for small business content marketing? It simply means that small businesses need to shift their focus and make their content far more accessible via mobile devices.

They can do this by creating mobile-friendly content. Creating an app, for example, is a fantastic idea. By making your business more mobile access, your content marketing has a far better chance to succeed.

The bottom line?

Content marketing is a fantastic way to organically reach your potential customers. Instead of paying for ads that push unwanted content into their faces, you will leave a great first impression of your brand. It is all about providing value, even if the return isn’t immediate.

 

 

 

 

 

 

 

 

4 Things That Could Be Holding Your Small Business Back

Your online presence is one of the most important things. In today’s times, everything is online. That means that if your online presence is lacking, your business is too. It is essential to ensure that all your online elements are executed perfectly to make all of the difference to your business. Having a strong online presence goes far beyond building a website and having social media accounts.

Taking your online presence seriously is all about staying visible and relevant to existing and potential customers. If you’re ready to take your small business to the next level, look at these four things that could be holding your small business back from GR-US.com.

  1. Having a bad website

First impressions do matter. This statement also applies to your online presence. Aside from having a visually appealing website, you need to ensure that the message you’re trying to convey is presented as clearly as possible. Great imagery, quicker load times, and strong content are the keys to an exceptional online presence.

Make sure that your contact details, address, and other important information are clearly on your website.

  1. Not having a website

The only thing worse than having a bad website is not having one at all. With most people being online and numbers increasing, your business cannot afford to not have a website. Even if you’re a primarily offline business, having a functioning website in place can help you unlock your business potential.

  1. Not being accessible

Your potential customers are most likely to try to find you online first. That means that a strong online presence across platforms will give you a competitive edge over others in the industry. It also means that your business is open 24/7 with the power of the internet.

Whether you help your audience with tips and tricks, behind-the-scenes content, or directions, it all helps to build a strong relationship. Ensure that your business is accessible by making your contact information readily available. Don’t force customers into anything.

Instead, be open to all forms of communication and payments options.

  1. Not optimizing for mobiles

Mobile devices account for around 49.74% of website views worldwide. In addition to this, it is expected that smartphone users will only continue to skyrocket over time. That is why a mobile-accessible website is essential for all businesses.

Here are some ways to ensure that your website is optimized for mobiles:

  • It should have a clear and concise call to action
  • It should load in 3 seconds or less
  • It should be easy to navigate
  • The eye should be directly drawn to your selling point or key message

The bottom line…

There is no doubt that a strong online presence can be extremely beneficial to your business in more ways than one. With the information provided here, you know what to avoid when taking your business online. Get started on building your online presence today and unlock a world of opportunities.

 

 

 

 

 

 

 

What You Need to Know About A Call to Action

A call to action is a statement made to receive a response from the person seeing it. If you run a business that isn’t getting the results it should, you may need a call to action. If your leads and prospects aren’t taking the next step, the problem could be a bad call to action.

Even worse, you may not have a call to action. When you create a call to action, you allow your customers to take their next step. Some people even consider it the most important part of a business’s marketing efforts.

GR-US.com has put together a few things you need to know about calls to action and how they help your sales.

What is a call to action?

A call to action is most commonly used as a marketing strategy by businesses. It is the perfect way to get a response from your target audience. Usually, it is put at the end of a pitch to potential clients to show them the next step.

The next step to doing business with you may be simple. Though, it is far easier to give your clients a convenient option. With one click, they can take their next steps. This makes it far easier than trying to research your business to find contact details.

Leaving a call to action out of your marketing efforts can lose you a lot of money and potential clients. They are an essential marketing tool. Don’t neglect them and treat them as an afterthought. By being clear about what your client needs to do next will achieve great results.

How do call to actions work?

The most used call to action in sales is “buy now”. However, it isn’t the only one. On top of that, the sales process isn’t the only place a call to action belongs. If you have an expensive item or service, a call to action can drive them toward making the sale.

For example, a good call to action for that would be “call now to get your free estimate”. A call to action can even be used for sign-ups or increasing your social media following. Here are some great words to use in your call to action:

  • Click here
  • Download
  • Buy
  • Share
  • Call
  • Subscribe
  • Sign-up
  • Register
  • Follow
  • Now
  • Get
  • Learn
  • See
  • Start
  • Continue
  • Swipe

Make sure that each page on your website has a clearly defined call to action. It is one of the most useful techniques to get people to take the desired action. Another useful technique to use is a sense of urgency, such as:

  • Ends soon
  • Limited time only
  • Act now
  • Limited supply
  • Special price

A call to action is one of the best ways to ensure that your audience knows where to go next. They have read your material, they understand your product, and they want to buy. By providing a clear next step, your audience will be more inclined to follow it and complete their purchase.

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Successfully Create Your Personal Brand

Building a personal brand for your business is of the utmost importance. With automation taking over many jobs, it is important to make your business stand out. You must learn how to turn your ideas and skillsets into legitimate business ideas.

With a personal brand, you will learn:

  • How to find your ideal customer
  • How to create a great product
  • How to build an audience

The concept of developing your personal brand has been slowly developing over previous years. People are finally realizing the importance and how it can change your business completely.

Global Resources LLC Reviews shares how you can successfully create your own personal brand to give your business the boost it needs.

Why your personal brand is important

Your personal brand represents all that your business is and will be. That is why it is critical to your business’s success. Your brand is the first thing your customers will notice when searching for your business.

Whether you realize it or not, any activity your business partakes in forms an outline of your online profile. To actively create a great personal brand for your business, you must know how to market yourself. Social networking is a great way to do this.

Engaging in a social environment puts your brand on display.

How to build a personal brand for your business

Your personal brand for your business needs to be put together well. When it is done well, it will be more accepted in an online environment. As long as it is well done and clearly communicated, your brand will take off.

Ensure that you live and breathe your brand to accurately depict your business.

Find your passion and flaunt it

When creating your personal brand for your business, you must align it all. Figure out your passion and then flaunt it. Most of the time, your audience just wants to feel involved and less alone.

Align your brand with your likes, dislikes, and interests. After all, it is your passion that truly matters in business. Ask yourself what you want your business to do, and where you want it to go in the future.

Make a plan

Nothing well-planned is built for failure. Make a plan when it comes to your personal brand to ensure your business succeeds. How will you use your personal brand for your business? What are your goals? Where do you see your brand and business in 10 years?

By planning, you leverage your personal brand. Include a budget, goals, and career moves in your plan.

The bottom line

By building a professional and effective personal brand for your business, you are building a good name. You will also be able to gain a clearer idea of what you want to achieve in the future. If you are seeking success, creating a personal brand for your business is the way to get there.

Don’t leave it until the last minute, get planning now and watch your business soar.