Things You Must Do Every Day to Run a Successful Business

Running a business is not an easy task. You must deal with customers, employees, and other challenges that come your way daily. However, the most important thing to remember while running a successful enterprise is that there are certain things that you must do every day to keep your business going strong. We will go over some of them in this article.

1. Walk in your customers’ shoes

Business experts like Global Resources LLC always say – one of the most useful things you can do as a business owner is to understand your customers’ needs, pain points, and preferred buying process. To do this, you must put yourself into their shoes by gaining empathy for them. Understanding these things will allow you to serve your clientele better and turn them into loyal fans that will not only recommend others but also be more inclined to buy from you again in the future.

2. Be honest with yourself and others

Honesty is crucial to the success of any business, and you must be honest with yourself. If you tell yourself that sales are going well when they are not, or if you believe that your product is great when it is subpar, it will be difficult to change or improve on anything. Your best bet is always to be honest about how things are going in both the short term and the long term.

3. Keep learning

Do not neglect your learning. It is important always to keep learning about your business and its surroundings. There are a few ways you can do this:

  • Learn from your mistakes. Every big company has had some major mistakes in its history, so do not be afraid of them! Learn from them and try to avoid making the same mistake again in the future.
  • Keep learning from your customers, competitors, employees, and suppliers, too; they might have some great ideas for improving things around the office or customer service that could help make everyone happier working together at work!

4. Improve your products, services, and processes every day

Improvement is a never-ending journey. Your business will only ever be as good as it is today, so you need to find ways to keep improving it all the time. Do not just improve for the sake of it! Make sure you are improving your products, services, and processes because they need improving – not just because you feel like it or someone else says so.

5. Delegate effectively and frequently

Delegation is one of the best ways to run a successful business. It allows you to focus on what you do best, and it allows others to grow in their jobs. You should delegate tasks as frequently as possible, even small ones.

This will make your employees feel valued and give them some ownership over what is being done in the office. If a task is too large for one person to manage, delegate it into smaller tasks that different people can complete at separate times. This ensures that no one gets overwhelmed by their workload while also not letting important work fall through the cracks!

6. Say ‘thank you’ often

Finally, you must set aside time in your day to thank everyone important to your business. Whether it is a customer or an employee, many people have helped get your company where it is today, and they deserve a quick thank-you note or phone call. This will help keep morale up and remind everyone that they are appreciated!


Remember that these tips are not about making your work life easier or more comfortable but about empowering you to succeed.

You can motivate yourself without being mean to yourself. Likewise, you can take care of your health without sacrificing time with family and friends. If we all took these actions more often, our world would be a better place for everyone!

Secrets to Making the Best Business Decisions

It can be overwhelming to make crucial decisions for your business. Every entrepreneur wants to make the best business decisions possible, which can be very stressful. The hard truth is that decision-making is essential if you wish to get the best results in business.

Listed below are some of the secrets to making the best business decisions.

1. Know The Facts Of Your Company

Gather all the data and facts that are relevant to your company. This is crucial since you wouldn’t want to overlook important points that could have an impact on how you manage your business. Additionally, you should gather all the information you can about all opinions or prejudices other people(employees and customers) may have about your business.

It is crucial to understand the commercial practices of your competitors. Knowing the facts about your business can also be demonstrated by looking for ways to increase customer happiness.

Talking to staff and customers can help a business owner get vital details about specific business operations. Reading all of your considerable capital reports and keeping up with press coverage of your company is also essential. These are just some of the things a business owner ought to be aware of.

2.  Stay On Course

Making consistent business decisions is part of running your own company. Don’t put off making critical decisions, and don’t dwell on your previous mistakes; instead, maintain your attention on what is ideal for your business.

Always pay attention to the demands of your customers and keep track of your money and expenses to choose the best course of action for your company. A business’s top priorities should be maintaining customer happiness and preventing cash flow problems. You must reassess your management style if your organization is headed in the wrong way.

3.  Re-Evaluate Your Mistakes and Learn From Them

If you make a terrible business decision, the next thing to do is to learn from them and move forward. Learning from your mistakes and what you did correctly is crucial to making the best business decisions.

For instance, your business may subscribe to a marketing strategy for a specific product, but customer satisfaction and sales don’t go as planned. When this occurs, figure out where you missed it and apply that knowledge to market your other products in a similar situation.

4.  When Business Activities Get Overwhelming, Take a Break

When things get busy, disengage yourself from what you are doing and take a 20-minute break. Avoid doing everything at once. Take a few deep breaths, and then attempt to calm yourself by doing something relaxing like going for a 15-minute stroll, listening to music, or doing some exercises. No matter what the issue is, be it dealing with your staff, making a presentation, or enhancing your business’ marketing strategy, you will feel better and have new insight.

5.  Focus On Your Business Goals

Consider your goals and the potential effects of your decision. When it comes to every part of their business, experts like advise that a person needs to concentrate on both short-term and long-term objectives. For instance, it’s crucial to stay current with the business’s income statements. Another example of choosing the path of your business is to monitor the morale of your personnel. Finding ways to make your business operations better will help you achieve your mission statements and business objectives.


That wraps it for the secrets to making the best business decisions. While these are not all there is to it, these five secrets explained in this post can be a good starting point for you in making a quality business decision.

Benefits of Business Data Analytics

Data analytics is very important if you want to build a successful. It can help an enterprise in different ways, such as customizing promotional messages for a particular client and identifying and minimizing business risks. Let’s look at the top five benefits of using data analytics.

1. Make the user experience more customized

Firms obtain customer information from several avenues, including social media, conventional retail, and online shopping. Firms can use data analytics to create extensive customer personas and know about user behavior to provide a unique experience.

Consider a retail clothes company with both a physical and online presence. The business might combine information from its online social media platforms with information about its sales to assess both sets of data and then develop targeted social media marketing campaigns to boost sales of products with categories that clients are already familiar with.

Businesses can use customer data to perform behavioral analytics algorithms and improve the user experience. For instance, a company could use transaction data to construct a predictive model to identify products to promote at checkout and boost sales.

2. Informs decisions made by businesses

Businesses can employ data analytics to inform decision-making and reduce expenses. Prescriptive analytics can propose how the firm should respond to these changes, while predictive analytics predicts what might happen due to these changes.

A company, for example, can simulate changes to price or product offers to ascertain how such changes will impact client demand. To confirm the conclusions drawn from such models, modifications to product offers can be A/B tested. Business analysts like Global Resources could use data analytics software to evaluate the effectiveness of the modifications and display the outcomes after gathering sales information on the modified products.

This will assist decision-makers in deciding whether to apply the changes throughout the company.

3. Streamline the process

Businesses can boost service quality with the aid of data analytics. The distribution chain’s data can be collected and analyzed to determine emerging threats better and identify the cause of production problems or limits.

If a demand prediction shows that this vendor can’t handle the volume needed for the holiday season, an agency may supplement or replace them. Production snags would be avoided in this way.

Additionally, many companies have trouble maximizing their inventories, especially those in the retail industry. Based on elements like holidays, seasonality, and popular trends, data analytics can assist in determining the best distribution for all a company’s current products.

4. Limit risk and cope with failures

Risks abound in the business environment, including those related to worker safety, legal obligations, unclaimed receivables, and employee or consumer theft.

Data analytics can help firms better assess risks and implement preventative measures. For example, a store chain often uses a tendency model to determine which businesses are more susceptible to theft.

A statistical instrument that predicts performance or events is called a propensity or tendency model. The business may use these results to analyze the level of protection needed at the shop or if it should leave a specific area.

Similarly, companies may use data analytics to cut losses after a setback. If data analytics increases an item’s demand, a corporation can decide on the optimal warehouse sale pricing to eliminate extra inventory. An organization might develop statistical models that automatically generate solutions to persistent issues.


There are risks to data security for all businesses. Businesses can utilize data analytics to find the reasons for earlier security flaws by studying and analyzing key data. An organization must consolidate its data and store it in a database system for convenient access to get the greatest results from data analytics.

5 Key Strategies to Grow a Small Business

The nature of small businesses is that successes are built on top of each other. Every month, you may face a new challenge — and it’s up to you to deal with those issues. This article will look at how to grow your business as a small business owner.

1. Think big and take small steps

Planning is key. First, you need to decide on a plan and then execute it.

When you’re planning your business, there are a few things that you should consider:

  • What is my goal? Is it money or time? If so, what steps will help me get there?
  • How much money do I need to make each month to live off my profits indefinitely?
  • Will this amount be enough if I don’t have any other sources of income (or even just one)?
  • Where am I going with my company right now—what do I want out of owning a small business like this one (i.e., growth)? Will taking risks result in greater rewards down the road?

2. Build your team

Hiring the right people is one of the most important things you can do to grow your business. If you’ve hired someone who doesn’t work well with others, or if they’re not a good fit for your company culture, it will be impossible for them to help grow your business.

It’s also important that you train and motivate your employees, so they know what is expected from them in terms of performance and attitude. You want everyone on board before starting any new project or initiative!

3. Research your market

A key step to growing your business is knowing your market. You need to know who you’re selling to, what they buy from you, and their needs. This means researching the industry in which you operate and doing some research on competitors in this space.

When looking at trends or hot topics in your industry, it’s also important to consider how things could affect your target audience—and vice versa!

4. Promote, advertise, and sell

To get people talking about you, you must use various marketing strategies: social media, print ads, and more. These can be used in conjunction with each other or even on their own, depending on what works best for your brand.

As for selling your products or services online, there are many ways small businesses can do this without spending too much money: affiliate programs, paid advertising such as Google AdWords, email lists, etc. You could also consider using an e-commerce platform like Shopify or Bigcommerce if you don’t have any experience running an online store yet!

5. Track everything you do

Tracking is important for small businesses because it allows you to learn about what works and doesn’t. You can use this data to improve your processes and ensure you’re always improving.

For instance, you can use a spreadsheet program (Microsoft Excel, Google Docs) or an app like Trello or Asana. These programs make it easy to create lists of tasks that need completing, then add notes as each item gets done. This makes tracking easy—and also gives everyone on your team access to the same information about progress toward goals!

6. Being flexible and responsive

Flexibility and responsiveness to a growing business are key milestones in building a small business. As your customer base grows, you’ll need to expand to meet the needs of more people.

You can do this by:

  • Adding new products or services that meet customer needs (e.g., offering discounts on larger orders)
  • Updating your website with helpful information about your products and services (e.g., adding videos)
  • Making sure all employees have clear instructions for dealing with customers who have questions


As business analysts like Global Resources Reviews put it, 70% of new start-ups fail, and the reason is not far-fetched. What makes businesses successful, and others fail is not unrelated to properly implementing these strategies.

Your search for knowledge as a small business owner, however, does not end here. As new trends hit the market daily, you must keep informed and find new ways to key invaluable information that boosts your business.

How Expenses May Be Cutting into Your Business Profits

Understanding your business expenses and how they can cut into your profits is necessary for a business of any size. Some expenses you have may even be unnecessary. Here is a list of common sources of these expenses that can affect your company’s profitability.

Recurring Business Expenses

You know the line “everything can be negotiated,” and this includes everything from your rent to your vendor contracts. One vendor may have told you what their bottom line is, but what if you said that vendor you were looking at other options? And you should be because if that vendor is not willing to negotiate, you may want to change vendors and you will find one that is better for your bottom line. Look at all your recurring expenses to negotiate the best price possible for each one. Or work with a business valuation agency and outsource all that daunting work to use that spare time to focus on your business.

Taxes & Insurance

Death and taxes, right? Yes, they are for certain, but that does not mean you should be paying a penny more in taxes than you must. This is a situation in which spending a little can save you a lot. Hiring a skilled accounting firm could help you tremendously, not just on taxes, but all your expenses, helping you increase your profits. A good strategic tax planning firm like can make sure you are not wasting any of your hard-earned profits by paying more in taxes than you need to.

Do you let your insurance automatically renew each year? If so, you may be missing savings you could take advantage of, as insurance rates and coverage change every year. You may find a better plan from another carrier, or you could restructure your plan with your current carrier. Here is one example: “a business owner’s policy” bundles commercial property insurance with general liability coverage at a discounted rate. Reviewing your insurance coverage annually is an effective way to lower your business expenses.

Business Utilities

There are many types of business supplies, from staples to paper to raw materials to equipment parts. Suppliers can be one of your best options for cutting business expenses, so look at every type of supply you need to purchase and where you are buying them from. First, cut anything you do not need, and then check out another supplier to see if you could save money from them. Many are willing to negotiate – they will give you a better offer if they know you are looking around.

After COVID happened, office space is suddenly the most optimal of all business expenses. Since many companies have had to allow a remote workforce to keep the doors open, they have realized what a huge saving this remote workforce is. Less expense on rent, utilities, etc. Encouraging a mostly remote workforce can give you serious financial gain.

Computing And Marketing

Back in the day, you would spend loads on computer and infrastructure equipment (along with regular software upgrades), but these days we have the cloud to help businesses store their data without all the expense or the office space. This also gives you the option of increasing your storage capacity or bandwidth on an as-needed basis, transforming IT into one of your most flexible business expenses.

Every business need marketing unless you do not want to grow your business. Marketing is essential for generating leads and creating brand awareness but hiring a marketing team in-house can get pricey. Therefore, it is beneficial to hire a great digital marketing firm to do all of that for you for much less cost. They are experts, and you will feel a weight off your shoulders knowing that the experts are undertaking all your marketing needs.

5 Easy Ways to Maximize Your Business Revenue

Revenue is the backbone of every business. Without revenue and sales bringing in cold hard cash, there is no business. Currently, too many businesses struggle with only the bare minimum of the revenue needed to manage any unexpected event. But how do you manage to maximize the revenue of your business easily and efficiently? Let us see that together right now.

Increase Your Prices

Increasing prices for your products or services is one of the best ways to maximize the revenue of your business. However, plenty if not most business owners are afraid to take that leap of faith, out of the fear of losing interested customers. Well, that is justifiable as a concern, so, there is a series of questions that you should be asking yourself before going ahead with a price increase in your business.

First, what do the prices of your competitors currently look like in comparison to yours? Are they charging more for a certain service that you also offer? If they are, then it most certainly will not hurt you to increase your prices for that service or product. Second, are your customers educated on the real value of what you are offering them? If the answer to this one is no, then you should think about educating them, so that they recognize what they are getting for what they are paying and the whole price increase makes sense to them.

You would be surprised how a simple price increase can boost your revenue. It can be something as little as an extra $5 for your best-selling product, to help you start making an extra stream of revenue every month.

Optimize Your Conversion Rate

Your conversion rate simply refers to the number of people who come into your business to make a purchase. These people can come directly to your store or your website. What is important are the tools and the means that got them to take that action and do business with you. The higher your conversion rate, the higher your sales. By collaborating with an expert company like Global Resources, you will have professionals increase your revenue by focusing on optimizing your conversion rate through all the sales tools that you currently use.

Improve Your Customer Experience

If your website is too slow, then your customers will inevitably feel irritated and leave. Just as if you are in-office service is slow, then people will not stick around too much to wait for you to deliver your services or products. Customer experience is key when it comes to maximizing your business’s revenue. It does not take much. Work with a third-party business analysis company and eventually, you will see your business improve on all sides.

Have A Professionally Designed Brand

Your brand is your image, your calling, and the face of your business. Your brand needs to be clear, and polished; it needs to look good and most importantly it needs to transmit what you provide to your customers. They need to easily tell what they are going to get by choosing to do business with you. Once they are convinced that your business is professional and it provides security and serosity, they will inevitably want to buy more.

Focus On Engagement

People need to be spoken to. Whether you have a team of salespeople or you are targeting your audience through online ads, people want to feel like they are getting to know your business before they decide to get in on the action.

It can be hard to do all of this on your own, that is why it is recommended to collaborate with people who know what they’re doing and who will help you reach the maximum potential of your business’s revenue.

3 Business Pillars That Will Increase Your Profits

Every entrepreneur must deal with one dilemma in their lifetime as a business owner. How can you make profits and most importantly, how can you constantly increase your profits to keep your business running and growing? Well, that’s what you’re going to be discovering in this blog post so read on to learn more about the three most important factors that will increase your profits.

Upselling and Cross-Selling

These two concepts are similar and for a second there, business owners tend to think of them as the same thing. Well, they’re not the same as they treat different sales aspects and bring profits in different ways. Upselling is the concept of convincing an existing customer to buy a more expensive edition of the same service or product that they have already purchased. Cross-selling on the other hand deals with convincing existing customers to add more of your new or untried products or services.

Both upselling and cross-selling are very important when it comes to increasing your profits. What these practices will do, is they will allow you to use what you are already offering in a better way. This is more of a side effect of the fact that an existing customer is more prone to buy from your business than a newcomer. Plus, when you are selling to an existing customer, the marketing cost is lower than when you are spending money on advertisements to catch a new prospect.

All of these data and factors are important pillars in the pathway of a business person. That’s why working with a management consulting company is very important.

Working With Remote Agencies

When met with the word “profits”, most people immediately think of cash coming in, and only a few think in terms of cost-cutting to avoid more money going out. A simple, yet efficient way of increasing your profits, is spending less money on your business management while getting maximum efficiency out of it. Yet, how can one be able to achieve this?

You see, you don’t need to hire people who will work in your offices, thus taking more space for which, you have to pay more rent and utilities, and more contribution for employees. Remote work is the way to go in this day and age, and businesses left, and right are taking in profits by actually saving money on services that they can get remotely.

And the best way you can trust a remote, third-party, business management provider is by looking at what other businesses say about them, just like you can look at what people say at Global Resources Reviews.

Pay On A Per-Project Basis

Hourly payments are simply outdated. What’s the point of paying someone for the hours they have worked, when it might take them less time to complete a project and get it done within the same expected quality? It’s not money smart and you will notice this once you start paying someone on a per-project basis instead of hourly. Fixed price always works better for both parties, since the contractor/expert will get the job done within the deadline at the quality promised and you won’t have to count any hours or extra charges, just the initial agreed price.

Increasing your business profits comes in different forms, from finding new ways of bringing money to discovering new hacks on stopping money from going out. At the end of the day, expert help is needed to make sure your business is always flourishing.

Every Small Business Needs These Services

Every Small Business Needs These Services

So, you’ve just started a small business and you want to know a little about financial services. What financial services does your small business need, and which ones can you do without or at least put off until your business grows?

Project Management Tools

At first, project management tools might seem like an unnecessary complication —and an equally unnecessary expense. You may be asking, “Can’t we just exchange occasional updates and then leave everyone to do their work? We could save so much time and money!”

There are plenty of projects that have been managed with nothing more than e-mail and other simple tools in the past. But did they hit all their marks? To meet all your goals both on-time and within budget, project management tools are necessary. Learn what tools you need by working with an expert management consulting company.

Why Project Management Tools Matter

Without good project management, schedules can go off the rails, budgets can inflate, and the final result, be it a new product, service, or process, can become unfocused and deadlines missed. Given the plethora of great tools available, not having one could be considered foolish. A good project management tool provides many benefits, including:

  • A clear focus on both the big picture and the day-to-day details.
  • Keeping the project within realistic boundaries.
  • Providing opportunities to mitigate risk.
  • Allowing managers and their teams to learn from their mistakes —and their successes


When a business first starts, it may be small —perhaps with only one employee, the owner! It may seem like no big deal to use personal banking accounts to run a small business, but truly, it is better to keep them separate. Having separate accounts limits legal liability; makes it easier to track business transactions, every day and especially at tax time, and makes it easier to obtain loans. Get educated on business valuation and analysis by working with Global Resources LLC.


There are two types of insurance nearly every small business need: general liability and workers’ comp. Workers’ comp protects your employees, while general liability protects your property. Depending on your business, additional types of insurance might be necessary. For example: if you make deliveries, then you will need a commercial vehicle policy. If most of your business is online, you should consider a cyber liability policy (for server outages and hacking incidents).

Accounting and Bookkeeping

If you already have a bookkeeper –or just some bookkeeping software –you may be wondering why you need an accountant. You need a company that provides both bookkeeping and accounting services, and we are here to tell you that they are not the same thing.

Both bookkeeping and accounting are concerned with the financial health of a business. The difference fundamentally is like the work. Bookkeeping is about transactions: incoming and outgoing payments, to and from staff, vendors, and clients. Meanwhile, accounting is about analysis and interpretation. The day-to-day transactions, considered over time, paint a bigger picture of what is going on. In addition, accountants have training in tax preparation and can help keep a business compliant.

So, among others, these are the main services that every small business needs to prevail and be successful. It’s a matter of creating teamwork with other companies that can help out your business to make it to the top.

How Are Your Staff Using Social Media?

Even if your business does not make use of social media in any way, you still need to be aware of its power, and how social media posts by your staff could affect your business positively, and negatively.

Many of your staff might feel that they should be able to post whatever they want on their social media sites provided it does not have any specific relationship with the business.

But this can be a very grey area!

Social Media Posts that Upset Employers

  1. A young teacher at a school based around strict religious principles fired her when she posted photos of herself drinking and dancing at a party on a cruise ship while on a personal holiday.
  • A male employee of an adventure tourism business was fired for posting photos of himself canoeing down a flooded river with no life jacket or helmet.
  • A salesperson posts a photo of himself receiving a company award for his sales achievements and includes comments detailing the company marketing plan he attributed to his success. Also fired.

Why did each of these three people lose their jobs?

In each of these cases, the staff member could build a case of unfair dismissal. However, they did in each instance post something on their private social media accounts that could have a negative result for their employer.

The teacher’s photos indicate her personal life does not align with the religious principles of the school.

The adventure tourism employee displays a total disregard for safety when he works in an industry where safety is the No. 1 priority.

The salesperson has given away company secrets by revealing their successful marketing plan.

Managing your Staffs Social Media Exposure

It has been reported that up to 77% of staff use social media while at work. If they have no guidelines on how this might affect their job, chances are that some of them will post something your business would prefer that did not appear in the public domain.

The reality is that many people these days live their lives on social media, posting regularly, as if they feel their online friends simply must know what they are doing all the time. A business can develop a social media policy to ensure that employees do not impact the company in a negative way or violate personal privacy of other employees.

Develop a Social Media Policy

As part of each staff member’s introduction, this policy can point out how to use social media the right way, and not the wrong way.

This would include how to talk about your company and its products and services online when it is appropriate to do so, and when it is not. Plus, the consequences of getting it wrong.

Give Clear Instructions of When Social Media Use at Work is Appropriate

There are benefits to be gained from your staff using social media at work.

It enables staff to take a mental break and refresh; connect with family and friends; find information to help solve a work problem and build professional connections.

Of course, common sense should apply to each of these options. You do not want an employee spending three hours texting their partner and their travel agent about bookings for their planned holiday.

Encourage Professional Connections

This might not apply to all staff, but for some, making connections with potential clients and influencers can be a huge benefit to the business.

Sometimes these contacts will be acquired through LinkedIn or Facebook posts instead of through the telephone or via business letters.

Check out Global Resources Reviews and consider a business analysis to determine whether your company could benefit from new policies and procedures on how your employees interact on social media platforms, so they don’t have a negative impact on your business.

The Secret to Business Success, Listen to Your Customers

If you are finding that many of your customers are using your goods or services once only, you are missing potential repeat sales.

Most business owners know that it is far more expensive finding new customers than it is to get repeat business from existing customers.

Too often, business owners will try a range of incentives to entice their existing and past customers back to do more business with them. Often the enticement means discounting their goods and services or offering something for free.

Your marketing might have some success, but you will still be left wondering why most past customers are not returning, even when you are offering them great deals.

After several attempts with limited success, you could well become frustrated and instead start spending more money trying to bring in new customers, even though you know that is more expensive.

Fortunately, the solution to your problem is one simple issue: Listen to your customers!

You need to find out why they are not returning to do more business. There are many methods you can use to do this, particularly if your budget is virtually endless, but a simple and inexpensive method is to simply do this:

Ask them

How do you go about doing that?

The method doesn’t matter. Most businesses should have the contact details of each client. So, phone them, email them, or knock on their door and ask them face-to-face.

If you’re a retail store or some business that doesn’t collect client information. Set up a stall outside your business, or physically go out into your community and ask people.

What do you say?

Again, this is not some marketing trick you’re putting into place which requires you to spend thousands of dollars employing the best marketing minds in the country.

Whether it is face-to-face, over the phone, by email, or even by the good old hard copy letter, simply ask something like “What problems do you have doing business with us?”

What will the results be?

You might learn some hard lessons.

You might learn some easy fixes.

Hard lessons might be that the result of their last encounter with your business did not provide them with a satisfactory result.

You might hear things like:

  • It took too long
  • It still isn’t working properly
  • It cost too much
  • Your staff member was rude
  • Your processes don’t fit my needs
  • Your website wasn’t working properly
  • I was told it would take six weeks to get the parts
  • I don’t have a computer so couldn’t log in to make a booking
  • If you want me to come into your office, it would be much faster to book online
  • You said it would be 48 hours before you could get to me

Whatever your customers tell you, your first response will likely be:

  1. That was the customer’s fault.
  2. The customer could have done xxxxxx to overcome that problem; or
  3. Come up with some excuse to justify the actions of your staff and business.

Even when all three of those excuses you make are valid, the fact they exist is preventing that customer from using your goods and services again.

But in most cases, those responses are a defensive attitude to make you and your business feel better.

Excuses won’t fix the issue and won’t bring customers back!

So, what will you do?

Do not – do nothing, this will change nothing, and some future customers will face the same issues and will also be one-time customers.

Do this – Slip your feet into your customer’s shoes and understand why their problem is preventing them from buying again from you.

Now put your mind to work on how to overcome that problem.

Is it an easy fix to some software on your website?

Do you have business processes in place because they are easy for you but difficult or time-consuming for your customer?

Your business can be successful with a constant stream of returning customers when you:

  1. Keep in regular contact with your customers and make it easy for them to contact you
  2. Be prepared to ask them what problems they have with your business
  3. Listen to their answers without counter-attacks, explanations, justifications, or lies.
  4. Finally, do something to fix those problems, and do it quickly.

And if you think your business doesn’t have any problems, ask your customers. They may have a different view.

Business professionals like those found at have dealt with a wide range of businesses and probably have some experience on how to fix the problems your customers are raising.