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8 Amazing LinkedIn Tools For Your Business

Sure, you know that LinkedIn is a fantastic way to network with other business owners. Having said that, consider whether or not you’re truly using it to its full potential. Is that a “yes” or a “no”?

Over the last decade or so, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, and selling efforts to new heights.

Global Resources LLC consultants have compiled a list of useful solutions, tools, and apps this social media platform offers. Let’s take a look at them.

LinkedIn Company Pages

A LinkedIn company page is the perfect way to promote your brand and build connections with peers, customers, prospects. Company pages can be extended with showcase pages and career pages as well.

LinkedIn Sales Navigator

LinkedIn Sales Navigator turns the LinkedIn platform into a selling machine. The solution’s features include lead recommendations, account and contact import and CRM sync (Salesforce), advanced search with Lead Builder, account pages, a social selling index dashboard, real-time updates and more.

LinkedIn Elevate

In order to enhance a business’ social selling efforts, LinkedIn offers the amazing tool of Elevate. Elevate allows your employees to share approved content with their network. This enhances the reputation of both your employees and your company.

LinkedIn Lead Accelerator

Lead Accelerator is like marketing automation in LinkedIn style. In other words, it will identify prospects on your site, LinkedIn and other partner sites and deliver either ads or sponsored content to nurture those relationships.

LinkedIn Sponsored InMail

InMail messages are sent directly to another LinkedIn member to whom you’re not connected. Sponsored InMails are hyped up to get the attention and action you truly want from the people you’re targeting. Sponsored InMails stay at the very top of a recipients’ inbox and drives conversion.

LinkedIn Content Marketing

Generally speaking, LinkedIn provides two ways for you to publish and share content:

Updates

LinkedIn Updates stem from the beginning of the social media network and they’re still the most socially-driven part of the site. Basically, updates are similar to Facebook’s posts even up to the point where you are notified when a connection liked or commented on another update.

Long Form Posts

In trying to think about long-form posts, think to blog because that really is just what they are – blogging on LinkedIn. The sole advantage to publishing your posts here is the notion that LinkedIn’s already done much of the heavy lifting with respect to traffic.

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6 Fantastic Ways to Accelerate Your Online Marketing

For many businesses, slow but steady is a preferred method of growth. However, for entrepreneurs looking to master their craft and quickly build their empires, prudent planning and expertise are required.

Global Resources LLC consultants recommend the following top methods for accelerating growth in your online marketing plan and beyond.

Inform Your Content Strategy Using SEO Insights

While content marketing may already be an integral part of your growth strategy, you’ll need informed insights to make your content as effective as possible.

Take AdWords to the Next Level

Google offers the ability to connect landing page tests to AdWords, which gives businesses a simple way to make their online advertising campaigns more effective. A recent post on the Search Engine Land blog by Matt Lawson includes various tests you can use to step up your PPC campaigns with AdWords.

Blog Less and Spend More on Improving SEO

While blogging has been considered a cornerstone of SEO for years, it doesn’t have to be the only thing you focus on. To really accelerate your traffic and online growth, spend more on technology rather than on blogging.

Maintain Amazing Web Design

Before you can truly get your online marketing efforts off the ground, you need a phenomenal website. The design of your site can make a big impact on how people see your business. Thus, you should focus on creating an awesome website.

Don’t Overlook These Social Media Marketing Slip-Ups

While it’s normal to make mistakes when marketing a new business venture. Some mistakes absolutely should not be overlooked, especially when it comes to social media. These include trying to post too much, ensuring a presence of every social media outlet, and ignoring interactions on social media (to name a few).

Use Email Segmentation for Your Event Marketing Campaigns

If you partake in events to promote your business in person, you should really effectively communicate with potential attendees online as well. That’s where email segmentation can be a significant help.

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5 Self-Defeating Mantras You MUST Drop Now

It’s time that you stopped sabotaging your own best efforts with negative self-talk.

There are plenty of articles and stories out there that will inform you about the exceptional habits or motivational mantras of individuals who have achieved success in their chosen field.

As inspirational as those articles can be, however, they really only tell about half of the story. Interesting, right?

Instead of being inspired, many will come away with sentiments of dejection and defeat.

That’s known as negative self-talk and we’re all guilty of it from time to time.

Global Resources LLC consultants assert that there are at least four different types of negative self-talk: filtering, personalizing, catastrophizing and polarizing.

Let’s take a look at some of the self-defeating things that we say to ourselves. In recognizing these, let’s make a conscious effort to stop them right away.

“This person is always doing this to me…”

While you may not realize it, this is actually two forms of negative self-talk in one sentence. On one end, it’s filtering because the speaker has filtered out anything positive about their situation and heightened only the negative. It’s also polarizing, in that the person sees only bad or good (bad, in this case). There is literally no middle ground in this sentence.

“Great, now my whole day is ruined…”

Catastrophizing is when someone takes one negative situation and exaggerates its effects on the bigger picture. It could be something as little as getting your coffee order wrong, and yet you’ll let it bring you down to the point where the expression actually becomes a self-fulfilling prophecy.

“He/she does it just to upset me…”

A personalizing statement means that you’re making something all about yourself (or another specific person) even when that’s really not the case. Keep in mind that most people you encounter really don’t have the time to go out of their way to target you.

“I totally suck at this…”

Sure, you will experience difficulties at times. Having said that, you do yourself no favors when you characterize your situation as something that you totally suck at.

“I’m always in trouble…”

This one is actually laughable. No one is ever “always” in trouble, but having that frame of mind means you will act like it. As a result, this may actually mark you as the type of trouble that no one wants to be around.

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7 Awesome Tips for Effective Instagram Marketing

Sure, Facebook is undoubtedly declining in popularity amongst the younger demographic. As a result, more businesses are turning to Instagram to try and reach these younger individuals.

If you plan to follow suit, you’ll want to consider the following Instagram marketing tips in order to optimize your reach and convert sales. Let’s take a look at what our Global Resources LLC consultants have to say about optimizing your Instagram marketing.

Complete Your Bio Section

Before doing anything else, be sure to fill out the “bio” section of your Instagram profile. This is VERY important. Completing this step will ensure that people who want to connect with you elsewhere are able to make these connections.

Learn How to Take Better Pictures on Your Phone

You might know by now that you don’t need a fancy DSLR camera to succeed on Instagram. There is a good chance that your smartphone has all the power and precision you need. You should take time to learn how to take awesome photos that will be sure to captivate your followers. Generally speaking, the pictures that perform best on Instagram are breathtaking scenery shots. Sure, while not every photo you take and share will be up to this level, try to make it a priority to share gorgeous photos once a week.

Understand Instagram’s Filters

Conveniently, Instagram offers a myriad of automatic image filters. Having said that, they’re not all created equal. Take time to understand which ones work really well based on the type of picture that you’re editing.

Consider Picture Collages

Collages of pictures combined into one image allow you to share more content with each upload.  You can use various image editing apps to help you mash up and consolidate pictures.

Add Text to Your Pictures

As you probably know, memes tend to get a lot of attention and traction on Instagram. Thus, it’s important to take advantage of this type of viral-style image by creating your own graphic and text combinations.

Experiment With Video Clips

Instagram has recently introduced the ability to share video clips alongside the platform’s static photos. This is great news! You can use the movie camera icon on Instagram to record video footage and then apply a video-specific filter if you so choose.

Use Relevant Hashtags

Hashtags are and will continue to be tremendously important on Instagram. Before posting any photo, search around for similar content to see which hashtags are likely to lead to the highest level of engagement.

Check out Global Resources Reviews to learn more.

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The Importance of Writing Things Down

As technology continues to advance, fewer and fewer people are writing things down by hand. We now live in a world where people are writing down to-do lists and reminders on a variety of digital devices. Having said that, some successful entrepreneurs and CEOs still swear by writing things down. Surprisingly enough, this old practice offers many benefits.

Handwritten notes and lists on both a personal and professional level are critical to success in business. Global Resources LLC consultants have compiled the following five reasons as to why writing things down is the key the success.

Your Messages Stand Out

Writing out notes by hand can make your messages more likely to get noticed when it comes to communicating with others.

Think about it: when was the last time you received handwritten note or piece of correspondence from a colleague or family member? And yet, hundreds of emails swarm our inbox every day and week. The point is clear – handwritten notes often stand out and make us stop and read them. This can be very powerful

It Shows That You Care

Writing out notes by hand takes a lot more energy and effort than simply sending a text or email. Since your recipient is likely to understand that, he/she will be able to identify the importance of that communication and will likely react in an emotional way on some level too.

It Enhances Morale

When it comes to your own team, delivering handwritten notes to them shows your appreciation for their hard work and can also communicate that emotion more powerfully than a digital message. When your colleagues know that you truly value their work, they are more likely to be content and productive on the job. This is exactly what you want!

It Helps You Remember Important Items

Writing something out by hand can also make the information stand out more in your own mind. The act of physically writing things down forces your brain to understand the words in a different manner than you would by simply saying or typing them down.

It Allows You to Get More Done

The most critical potential benefit of writing things down is greater productivity. When you write things down, you actually focus on each task/item more intently. As you move throughout the day, you’ll find satisfaction in completing each item on your to-do list and subsequently crossing it off.

Check out Global Resources Reviews to learn more.

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6 Tips for a Home Office Makeover

Sure, there are times when anyone working remotely will want to give their home office a makeover. Having said that, an effective home office makeover doesn’t have to be overly complicated or expensive. Essentially, you just need to consider how you work most efficiently and then establish a plan. In giving your home office a makeover, there are some very coherent steps that should be taken.

Courtesy of Global Resources LLC consultants, let’s take a look at six critical tips for creating a home office that works for you and your small business.

Organize Your Belongings

Prior to bringing anything new into space, you should do an inventory of what you already own and/or what you want to include in your office. Essentially, you should sift through everything and determine what you want to keep in your office, what you want to keep in other-other parts of your house or want you to want to throw away or donate to charity. You’ll quickly find that this is a great starting point.

Become Inspired

At the onset, you should determine what styles and creative elements you want to include in your home office. You can do some research on Pinterest or visit other local co-working spaces to get some ideas. The creativity is out there!

Don’t Exclude the Walls and Floors

It’s always a good idea to start with the bigger areas and work your way down. You’ll want to complete any projects involving the walls and/or floors before moving onto the more intricate decor.

Add Lighting

You need sufficient lighting in order to have a fully functioning workspace. In addition, you’ll want to consider window placement so you can get natural light as well. Be sure to conduct some research in order to determine which light bulbs will work best for your area.

Invest in Organization Products

You’ll need to look into furniture or other products to assist in the organization of important documents and supplies. This can include a filing cabinet, bookshelves and storage boxes. Trust us when we tell you that this is a critical step and you won’t regret it.

Upgrade Your Technology

As you’re giving your home office a makeover, you might find that some of your equipment is outdated. Thus, you should look into some of the most up-to-date models and consider purchasing ones that include the functions that you use most frequently.

Check out Global Resources Reviews to learn more.

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5 Important Similarities Among Small and Midsize High-Growth Companies

Do you ever think about what strategies and tactics set fast-growing companies apart? Or maybe you ponder how their revenue continues to boom? These are all great questions that merit some logical responses. In today’s business world, small and midsize companies are truly set themselves apart. In doing so, they are scaling their business and increasing profits.

But, how are they accomplishing this?

Global Resources LLC consultants sat down to examine the strategies and investments that high-growth small and midsize companies integrate into their business models. Let’s take a look at some of the most noteworthy tactics that are worth considering.

Customer Growth

It’s largely apparent that high-growth companies implement some of the best customer growth strategies out there. Not only that, they do it much better than other companies as well.

Here are the five core elements of a customer growth strategy:

  • Expand/retain existing customers
  • Serve new markets and customers
  • Create operational efficiencies to better scale for growth
  • Introduce new products and capabilities
  • Grow the sales force

How do they accomplish this? Well, they have…

Leaders in Marketing and Sales

Investments in diversified growth strategies call for specialized and elite leadership. Generally speaking, high-growth companies are more likely to have prominent leadership in marketing and sales. In addition, high-growth companies are much more likely to feel that their use of technology is extremely helpful and efficient. This is something that you always want your employees to feel about your company.

New Customers = Greater Revenue

Since high-growth companies focus on customer growth strategies, they generally rely more on new customers to fuel revenue growth. Sure, this is no easy task. Once again, top-notch leadership and cutting edge technology play a crucial role in how efficiently these growth strategies are delivered and, ultimately, carried out.

Investments in Talent and Technology

To augment their customer growth strategy, high-growth companies are much more likely to invest in adequate training for new talent and technology. Ultimately, this is very logical because you’re growing the talent and processes that come with supporting those new customers.

Packaged Applications

High-growth companies avoid spreadsheets and instead use specialized applications to scale their businesses. As small businesses grow, purposeful applications streamline customer engagement. Rather than devoting the time and money to creating a custom solution, small and midsize companies purchase packaged applications with great processes. This makes things much more seamless.

Check out Global Resources Reviews to learn more.

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6 Tips For Using New Technology

As you know, technology is a constantly changing and evolving landscape. Furthermore, it is always changing the way businesses operate. Sure, that can be a good thing. Having said that, it can make it difficult for small businesses to keep up.

In today’s day and age, how do you effectively use technology to benefit your business? Sure, that’s a loaded question, but also one that deserves some answers. Well, we have them for you.

Entrepreneurs within the online small business community know exactly what it’s like to work with changing technology. Global Resources LLC consultants conducted some research on tips to keep up in the ever-changing landscape of technology.

Build a Chatbot for Your Business

Chatbots are great for things like customer service. Having said that, it’s important to understand how exactly to use this technology before diving into it. Take some time to do your research first and we’re confident that a chatbot will be the right move for your business.

Use Virtual Data Rooms

Protecting and preserving your data should be a top priority for just about every small business owner. Virtual data rooms allow you to keep data safe in the cloud. Many businesses use virtual data rooms and speak very highly of them.

Enhance Your Security

There is a myriad of security methods you should consider to keep your business’s physical and virtual property protected. Take time and do some research to figure out the best options for you.

Master SEO

Machine learning can offer some tremendous benefits to businesses. Having said that, it can also complicate things when it comes to SEO. Learning how to use SEO with respect to your business is one of the best practices you can do as an owner. An SEO strategy is an absolute must when it comes to small business and technology.

Exploit Lead Nurturing Emails

With all the technological advances over the past decade and beyond, email remains a powerful way for businesses to follow up on leads and prospects. Develop a coherent strategy that attracts leads down the sales funnel.

Use Social Media to Build Web Traffic

Social Media has a major impact on how people communicate and how businesses advertise their products and services. Our best piece of advice: learn to use three or four social media platforms really well in order to market your product or service properly.

Check out Global Resources Reviews to learn more.

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The Best Accounting Software for Your Business

With so much to do every single day, accounting doesn’t always top the list for small business owners. Using the right accounting software can truly help small businesses manage invoices and payroll. Furthermore, when accounting software is free, it’s truly a no-brainer. As a small business owner, it’s essential to master your accounting in order to scale your company and take it to the next level.

Let’s take a look at what Global Resources LLC consultants consider to be the seven best free accounting software options for small businesses.

ZipBooks

ZipBooks offers you a powerful and user-friendly accounting software aimed to help take your business to the next level. ZipBooks has a free starter option, which includes unlimited invoicing, unlimited vendors and customers, unlimited bookkeeping, and the ability to manage one bank account.

xTuple PostBooks

xTuple PostBooks is enterprise resource planning (also known as ERP) software. This means that, outside of accounting, your business will be able to track sales, monitor inventory, and utilize a specific customer management system.

SlickPie

SlickPie is great for expense management. The software is easy-to-use and it provides everything your business needs for stress-free accounting. The invoicing system is seamless and the software also provides you with detailed reports in order for you to stay on top of your finances.

Wave

Wave is a completely free accounting tool that allows you to track expenses, send invoices, and get paid. With Wave, you’ll be able to send professional invoices as well as track the status of each one. One of the best perks is that you can accept credit cards and receive money faster with Wave.

Inv24

Inv24 is also an entirely free invoicing and inventory tracking software. This allows small businesses to organize and invoice their customers through its automated tool. Furthermore, businesses can save PDF versions of invoices.

Brightbook

Brightbook is geared towards helping time and cash-strapped small businesses with no prior accounting experience. With Brightbook, you can send out super professional-looking invoices and track bills using its user-friendly system.

Inveezy

With Inveezy, you can customize your own invoices with logos, get paid via PayPal or credit cards, and send out invoices as quotes rather than an actual bill. This multi-faceted accounting tool is entirely free.

If you’re looking to take your business to the next level, consider using some of these accounting software programs. You’ll be very happy that you did as you’ll soon see more organization, which will help to free up your time. Check out Global Resources Reviews to learn more.

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The Importance of Online Information

It’s no surprise that 80% of consumers lose trust in a business whenever they see incorrect information online. Think about it – that’s four in every five customers. If you have incorrect information or inconsistent contact details or business names, you may want to fix that – fast.

If the citations of your company’s name and contact information are wrong, you will have negative digital results on search engines. In the brick-and-mortar world, your customers will very quickly lose trust in your business. This is something that you want to avoid.

For the most part, small businesses are in no position to lose customers. Thus, getting this information correct is fundamentally and critically important.

Having said that, mistakes CAN happen.

Consider this quote from Brightlocals’ 2018 Local Citations Trust Report:

“Due to human and program error, mistakes and inaccuracies can slip in and provide a very different experience than intended.”

Sure, mistakes might, can and will happen. Having said that, let’s take a bit of a closer look at how mistakes can really impact your business

More Data From the Report

80% of consumers said they lose trust in a local business when the information is incorrect. Furthermore, 93% said they are frustrated with the same experience.

Based on the report, only 24% of consumers will contact a business before going to visit.

What does this mean? This means that 76% of consumers truly rely on information found on companies’ websites. If there is any sort of hardship involved as a result of incorrect or inconsistent information, your potential customer will likely be very turned off.

The report contained even more consequences for businesses with the incorrect information. It noted that 68% of consumers said they stop using businesses as a result of inaccurate information online. This is a startling statistic.

Get It Right The First Time

Sure, we know that running a small business is no easy task. Certainly, there are a myriad of things that are extremely time-consuming, resource-draining and largely complicated. Having said that, getting local citations right and establishing correct information online should be a no-brainer. Global Resources LLC consultants strongly recommend that you get your information right the first time. By ensuring that your information is correct, you can not only prevent a tremendous amount of consumer frustration, but you can also “sell” customers and increase your profits. What could be better?

Check out Global Resources Reviews to learn more.