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5 Essential Components of a Retail Referral Program

Regardless of whether or not you own a retail store or an e-commerce website, obtaining referrals from your existing customers is one of the strongest marketing weapons in your arsenal. Take time to consider whether or not you’re doing everything you can to harness the power of retail referrals. Global Resources LLC consultants recommend the following five steps to help you get started.

Step 1: Be Referral-Worthy

As expected, you can’t expect to get referrals unless you start by delivering amazing products and customer service. Sure, you may sell the same products as your competitor(s), but remarkable customer service can make the difference in where shoppers decide to buy.

Consider the last time a retailer went out of their way to help you during the purchasing process. What did they do that made you remember and share the experience? That’s the type of customer service experience you want to deliver.

Step 2: Find Your Best Customers

Ultimately, the customers who are most loyal to your retail store or e-commerce website are your best bets for garnering referrals. You should use your customer loyalty program, purchase records, or other customer data to identify these people so you can reach out to them. Of course, you may already know who some of your top-notch customers are from just seeing them in the store time and time again.

Step 3: Decide On Your Retail Referral Incentives

You’ll want to take time and think about what types of referral incentives you’re going to offer. Ultimately, what you sell and who your target customer base is will help determine the referral incentives that are most impactful.

Step 4: Train Your Employees In Your Referral Program

If your employees don’t understand how your referral program works, customers will become frustrated. This is the exact opposite of the result you want. Make sure your sales clerks know the ins and outs of your program so they can seamlessly process transactions involving referral rewards. Your employees should also be encouraged to promote the referral program to customers they interact with.

Step 5: Market Your Retail Referral Program

Get started by sending a referral incentive offer to those best customers that you’ve identified. You can do this via email or even direct mail if that’s what your customers prefer. Consider including a promotional code that customers can share with their friends so you can track whether or not the referrals are effective. You can also promote your referral program with signage in your store or banners on your website.

Check out Global Resources Reviews to learn more.

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10 Things Business Owners Must Know About Association Health Plans

Association health plans for small business are expanding as a result of a new Federal rule. Ultimately, the biggest beneficiaries will be self-employed owners with no employees, as well as significantly small businesses with as few as one employee. These small business owners will be able to shop for and join association health plans. This is an expansion over existing state laws that generally limit association plans to employers that have a minimum of at least 50 employees.

The new rule also gives authority for association plans to cross state lines. Furthermore, the new association health plans will have expanded consumer protections, including pre-existing conditions coverage.

This, of course, is all due to a new Department of Labor rule issued on June 19, 2018. The effective date starts September 1st. According to the Department of Labor, 4 million Americans could become insured under Association health plans.

So, what exactly are Association Health Plans?

Plain and simply, association health plans allow small businesses to band together with other businesses for health insurance plans. Local business groups and even nationwide industry groups will be able to offer association health plans that meet certain rules.

If you’re a small business owner, Global Resources LLC consultants recommend understanding the following ten points about association health plans.

  • While association health plans do, in fact, exist today, the new rule expands upon them.
  • Association health plans under the new rule will have expanded consumer protections.
  • Families and employees are also eligible for coverage.
  • Premiums and coverage terms are up to each plan.
  • Insurers are not required to offer Association plans.
  • Association health plans for small business are largely outside of the ACA and not subject to Obamacare rules.
  • The new rule does not change or affect any existing association health plans.
  • The new Association health plans must meet certain legal requirements.
  • The new rule goes into effect September 1, 2018.
  • More information is available online. The full Department of Labor rule can be found here. The FAQs are easier to read and can be found here.

Check out Global Resources Reviews to learn more.

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5 Ways To Promote Your Brand Values

Would one of your employees know the answer if you were to ask him/her what your brand’s core values are? How do you think they would respond?

Let’s assume your company already has some firm brand values that were covered in your initial business plan or your brand guidelines. If not, now may be a good time to consider the nature of your brand and draft those core values. If those values are in place, however, it’s important to think about how you can make sure your employees are all working in line with those core values.

Global Resources LLC consultants recommend the following five ways to keep your employees aligned with your brand values.

Hire the right candidates

Ultimately, everything starts with the individuals you hire. The interview process should assist you in determining whether someone’s individual values fit with, are close to, or veer strongly from your brand values. Even if a potential employee has the right experience, you should pass on them if they aren’t going to fit the culture you want to create.

Use signage to remind employees of values

Office signage can absolutely have a powerful effect on employee values and productivity. For example, you could hang a large sign for each of your brand’s core values throughout the office as a reminder of how those values are supposed to be displayed. Furthermore, you could also display motivational signs, designed to subtly showcase your brand values in action, such as reminders of the value of teamwork.

Demonstrate values from the top down

Employees always look to their leaders as role models for the culture they’re going to embody. If you want your newest employees to uphold your brand values, they need to be modeled by your highest-ranking leaders. Encourage all your executive leaders to display these brand values in their own positions.

Implement and discuss values in employee reviews

If/when you conduct annual or semi-annual employee reviews, take that time to talk about each employee’s knowledge and embodiment of your brand values. Try to gauge how they’ve performed in each area (such as embracing change or pursuing growth) and ask them how they feel about their performance in each category.

Publicly reward people who follow or exemplify your brand values

Lastly, take the time to acknowledge and/or reward employees who do a great job of demonstrating your brand’s core values. Ultimately, this will make the employee in question continue this pattern of behavior and encourage your other employees to seek out similar levels of adoption.

Check out Global Resources Reviews to learn more.

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8 Must-Have Technologies For Your Small Business

According to a recent survey, the following technologies are listed as ones that small businesses were using or planned on implementing within the next two years. Let’s take a look at the following eight must-have technologies, courtesy of Global Resources LLC consultants.

Data Security

Data Security remains as the number one technology small businesses need to seriously consider in today’s world of malware and breaches. Still, only 68% of small and medium sized businesses reported currently using these technologies.

In certain instances, small businesses without these protections can even be fined.

Customer Relationship Management (CRM)

The importance of CRM is widely regarded as indispensable, though only a little more than 50% of people said they were currently using one of these tools. It was very evident that small and medium-sized businesses understood the importance of these CRMs for interacting with clients, but hadn’t found one they liked.  

HR Software

HR software was one of the other technologies that was flagged in the survey by just over half of the respondents. If you’re looking to include this with your small business, administrative functions like those for benefits and attendance are critical. Furthermore, it’s also a good idea to look for some strategic options like tracking long-term employee development.

Website Implementation and Enhancement Tools 

Even if your small business doesn’t have a strong web presence at this time, there’s no need to worry. There is a gallery of free and affordable options to choose from for both websites and content management that can help you to catch up fast.

Mobile Applications  

Just under 50% of businesses are using or plan to use mobile business applications in the next two years. While mobile applications are usually considered a must-have, small and medium-sized businesses should not overdo it.

Cloud Computing

Nearly 60% of the small businesses reported that cloud computing made their organizations more scalable. If your house data filing system and budget are strained, the cloud can always help release some of that pressure.

Innovative Payment Methods 

As evident, customers that do online shopping want to be able to pay for their purchases in cyberspace as well. Some of the safe industry leaders here include Microsoft Pay.

Chatbots 

Even though the numbers skewered down on the survey, recent AI advances put them on a list of must-haves for small companies. You’ll likely see more conversational AI chatbots over the next decade.

Check out Global Resources Reviews to learn more.

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8 Amazing LinkedIn Tools For Your Business

Sure, you know that LinkedIn is a fantastic way to network with other business owners. Having said that, consider whether or not you’re truly using it to its full potential. Is that a “yes” or a “no”?

Over the last decade or so, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, and selling efforts to new heights.

Global Resources LLC consultants have compiled a list of useful solutions, tools, and apps this social media platform offers. Let’s take a look at them.

LinkedIn Company Pages

A LinkedIn company page is the perfect way to promote your brand and build connections with peers, customers, prospects. Company pages can be extended with showcase pages and career pages as well.

LinkedIn Sales Navigator

LinkedIn Sales Navigator turns the LinkedIn platform into a selling machine. The solution’s features include lead recommendations, account and contact import and CRM sync (Salesforce), advanced search with Lead Builder, account pages, a social selling index dashboard, real-time updates and more.

LinkedIn Elevate

In order to enhance a business’ social selling efforts, LinkedIn offers the amazing tool of Elevate. Elevate allows your employees to share approved content with their network. This enhances the reputation of both your employees and your company.

LinkedIn Lead Accelerator

Lead Accelerator is like marketing automation in LinkedIn style. In other words, it will identify prospects on your site, LinkedIn and other partner sites and deliver either ads or sponsored content to nurture those relationships.

LinkedIn Sponsored InMail

InMail messages are sent directly to another LinkedIn member to whom you’re not connected. Sponsored InMails are hyped up to get the attention and action you truly want from the people you’re targeting. Sponsored InMails stay at the very top of a recipients’ inbox and drives conversion.

LinkedIn Content Marketing

Generally speaking, LinkedIn provides two ways for you to publish and share content:

Updates

LinkedIn Updates stem from the beginning of the social media network and they’re still the most socially-driven part of the site. Basically, updates are similar to Facebook’s posts even up to the point where you are notified when a connection liked or commented on another update.

Long Form Posts

In trying to think about long-form posts, think to blog because that really is just what they are – blogging on LinkedIn. The sole advantage to publishing your posts here is the notion that LinkedIn’s already done much of the heavy lifting with respect to traffic.

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6 Fantastic Ways to Accelerate Your Online Marketing

For many businesses, slow but steady is a preferred method of growth. However, for entrepreneurs looking to master their craft and quickly build their empires, prudent planning and expertise are required.

Global Resources LLC consultants recommend the following top methods for accelerating growth in your online marketing plan and beyond.

Inform Your Content Strategy Using SEO Insights

While content marketing may already be an integral part of your growth strategy, you’ll need informed insights to make your content as effective as possible.

Take AdWords to the Next Level

Google offers the ability to connect landing page tests to AdWords, which gives businesses a simple way to make their online advertising campaigns more effective. A recent post on the Search Engine Land blog by Matt Lawson includes various tests you can use to step up your PPC campaigns with AdWords.

Blog Less and Spend More on Improving SEO

While blogging has been considered a cornerstone of SEO for years, it doesn’t have to be the only thing you focus on. To really accelerate your traffic and online growth, spend more on technology rather than on blogging.

Maintain Amazing Web Design

Before you can truly get your online marketing efforts off the ground, you need a phenomenal website. The design of your site can make a big impact on how people see your business. Thus, you should focus on creating an awesome website.

Don’t Overlook These Social Media Marketing Slip-Ups

While it’s normal to make mistakes when marketing a new business venture. Some mistakes absolutely should not be overlooked, especially when it comes to social media. These include trying to post too much, ensuring a presence of every social media outlet, and ignoring interactions on social media (to name a few).

Use Email Segmentation for Your Event Marketing Campaigns

If you partake in events to promote your business in person, you should really effectively communicate with potential attendees online as well. That’s where email segmentation can be a significant help.

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5 Self-Defeating Mantras You MUST Drop Now

It’s time that you stopped sabotaging your own best efforts with negative self-talk.

There are plenty of articles and stories out there that will inform you about the exceptional habits or motivational mantras of individuals who have achieved success in their chosen field.

As inspirational as those articles can be, however, they really only tell about half of the story. Interesting, right?

Instead of being inspired, many will come away with sentiments of dejection and defeat.

That’s known as negative self-talk and we’re all guilty of it from time to time.

Global Resources LLC consultants assert that there are at least four different types of negative self-talk: filtering, personalizing, catastrophizing and polarizing.

Let’s take a look at some of the self-defeating things that we say to ourselves. In recognizing these, let’s make a conscious effort to stop them right away.

“This person is always doing this to me…”

While you may not realize it, this is actually two forms of negative self-talk in one sentence. On one end, it’s filtering because the speaker has filtered out anything positive about their situation and heightened only the negative. It’s also polarizing, in that the person sees only bad or good (bad, in this case). There is literally no middle ground in this sentence.

“Great, now my whole day is ruined…”

Catastrophizing is when someone takes one negative situation and exaggerates its effects on the bigger picture. It could be something as little as getting your coffee order wrong, and yet you’ll let it bring you down to the point where the expression actually becomes a self-fulfilling prophecy.

“He/she does it just to upset me…”

A personalizing statement means that you’re making something all about yourself (or another specific person) even when that’s really not the case. Keep in mind that most people you encounter really don’t have the time to go out of their way to target you.

“I totally suck at this…”

Sure, you will experience difficulties at times. Having said that, you do yourself no favors when you characterize your situation as something that you totally suck at.

“I’m always in trouble…”

This one is actually laughable. No one is ever “always” in trouble, but having that frame of mind means you will act like it. As a result, this may actually mark you as the type of trouble that no one wants to be around.

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7 Awesome Tips for Effective Instagram Marketing

Sure, Facebook is undoubtedly declining in popularity amongst the younger demographic. As a result, more businesses are turning to Instagram to try and reach these younger individuals.

If you plan to follow suit, you’ll want to consider the following Instagram marketing tips in order to optimize your reach and convert sales. Let’s take a look at what our Global Resources LLC consultants have to say about optimizing your Instagram marketing.

Complete Your Bio Section

Before doing anything else, be sure to fill out the “bio” section of your Instagram profile. This is VERY important. Completing this step will ensure that people who want to connect with you elsewhere are able to make these connections.

Learn How to Take Better Pictures on Your Phone

You might know by now that you don’t need a fancy DSLR camera to succeed on Instagram. There is a good chance that your smartphone has all the power and precision you need. You should take time to learn how to take awesome photos that will be sure to captivate your followers. Generally speaking, the pictures that perform best on Instagram are breathtaking scenery shots. Sure, while not every photo you take and share will be up to this level, try to make it a priority to share gorgeous photos once a week.

Understand Instagram’s Filters

Conveniently, Instagram offers a myriad of automatic image filters. Having said that, they’re not all created equal. Take time to understand which ones work really well based on the type of picture that you’re editing.

Consider Picture Collages

Collages of pictures combined into one image allow you to share more content with each upload.  You can use various image editing apps to help you mash up and consolidate pictures.

Add Text to Your Pictures

As you probably know, memes tend to get a lot of attention and traction on Instagram. Thus, it’s important to take advantage of this type of viral-style image by creating your own graphic and text combinations.

Experiment With Video Clips

Instagram has recently introduced the ability to share video clips alongside the platform’s static photos. This is great news! You can use the movie camera icon on Instagram to record video footage and then apply a video-specific filter if you so choose.

Use Relevant Hashtags

Hashtags are and will continue to be tremendously important on Instagram. Before posting any photo, search around for similar content to see which hashtags are likely to lead to the highest level of engagement.

Check out Global Resources Reviews to learn more.

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The Importance of Writing Things Down

As technology continues to advance, fewer and fewer people are writing things down by hand. We now live in a world where people are writing down to-do lists and reminders on a variety of digital devices. Having said that, some successful entrepreneurs and CEOs still swear by writing things down. Surprisingly enough, this old practice offers many benefits.

Handwritten notes and lists on both a personal and professional level are critical to success in business. Global Resources LLC consultants have compiled the following five reasons as to why writing things down is the key the success.

Your Messages Stand Out

Writing out notes by hand can make your messages more likely to get noticed when it comes to communicating with others.

Think about it: when was the last time you received handwritten note or piece of correspondence from a colleague or family member? And yet, hundreds of emails swarm our inbox every day and week. The point is clear – handwritten notes often stand out and make us stop and read them. This can be very powerful

It Shows That You Care

Writing out notes by hand takes a lot more energy and effort than simply sending a text or email. Since your recipient is likely to understand that, he/she will be able to identify the importance of that communication and will likely react in an emotional way on some level too.

It Enhances Morale

When it comes to your own team, delivering handwritten notes to them shows your appreciation for their hard work and can also communicate that emotion more powerfully than a digital message. When your colleagues know that you truly value their work, they are more likely to be content and productive on the job. This is exactly what you want!

It Helps You Remember Important Items

Writing something out by hand can also make the information stand out more in your own mind. The act of physically writing things down forces your brain to understand the words in a different manner than you would by simply saying or typing them down.

It Allows You to Get More Done

The most critical potential benefit of writing things down is greater productivity. When you write things down, you actually focus on each task/item more intently. As you move throughout the day, you’ll find satisfaction in completing each item on your to-do list and subsequently crossing it off.

Check out Global Resources Reviews to learn more.

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6 Tips for a Home Office Makeover

Sure, there are times when anyone working remotely will want to give their home office a makeover. Having said that, an effective home office makeover doesn’t have to be overly complicated or expensive. Essentially, you just need to consider how you work most efficiently and then establish a plan. In giving your home office a makeover, there are some very coherent steps that should be taken.

Courtesy of Global Resources LLC consultants, let’s take a look at six critical tips for creating a home office that works for you and your small business.

Organize Your Belongings

Prior to bringing anything new into space, you should do an inventory of what you already own and/or what you want to include in your office. Essentially, you should sift through everything and determine what you want to keep in your office, what you want to keep in other-other parts of your house or want you to want to throw away or donate to charity. You’ll quickly find that this is a great starting point.

Become Inspired

At the onset, you should determine what styles and creative elements you want to include in your home office. You can do some research on Pinterest or visit other local co-working spaces to get some ideas. The creativity is out there!

Don’t Exclude the Walls and Floors

It’s always a good idea to start with the bigger areas and work your way down. You’ll want to complete any projects involving the walls and/or floors before moving onto the more intricate decor.

Add Lighting

You need sufficient lighting in order to have a fully functioning workspace. In addition, you’ll want to consider window placement so you can get natural light as well. Be sure to conduct some research in order to determine which light bulbs will work best for your area.

Invest in Organization Products

You’ll need to look into furniture or other products to assist in the organization of important documents and supplies. This can include a filing cabinet, bookshelves and storage boxes. Trust us when we tell you that this is a critical step and you won’t regret it.

Upgrade Your Technology

As you’re giving your home office a makeover, you might find that some of your equipment is outdated. Thus, you should look into some of the most up-to-date models and consider purchasing ones that include the functions that you use most frequently.

Check out Global Resources Reviews to learn more.