A Guide to Landing Pages

A good landing page is one of the most important parts of a website. It is the ideal way to convince visitors to your website to become a customer. A good landing page is one of the best ways to convert visitors into leads.

Instead of directing visitors to any other pages on your website where they will become lost, send them to your landing page. A landing page should remain simple and uncluttered. Its only purpose is to convince any visitors to opt into your offer.

Landing pages are essential if you want to capture more sales leads. The best bit is, they aren’t that hard to create. All you need is to be clear and find the right tools. If you’re trying to create a great landing page, Global Resources knows just how important it is.

What your landing page needs 

There is no point in having a landing page if it doesn’t do what it needs to. It needs to convert, look good, look professional, and please the eye. A good landing page will always propel visitors to take action.

Include the following elements on your landing page to ensure success:

  • A call to action
  • An image
  • A catchy/relevant headline
  • A form for the user to enter their contact information
  • Compelling descriptions of what you’re offering.
  • A brief statement of your privacy policy

When asking people to fill out forms, ensure that you limit the number of fields you collect. The more questions you ask, the less likely people are to spend time filling them out. All you need is an email address, a name, and perhaps a phone number.

Let the important conversations happen personally via phone or in person.

How to design your ideal landing page 

When designing your landing page, you need to understand that it is the ideal mix of art and science. Your landing page must look good while also converting people and sales. There are plenty of places online to find helpful landing page builders.

There are also many types of great software to help you out. These things make it easy for you as they include all the essentials in the template. All you need to do then is customize your template.

A landing page builder tool is so important. It can help you to get your page up and running faster, too. In no time at all, you will have the results you’re after. Designing a page of your own would end in hours upon hours of trial and error.

When setting up a landing page, you need to put a lot of thought into it. You can’t just pick some words and images while praying for the best. As stated above, it is a mix of art and science to create the ideal landing page.

Making a landing page certainly isn’t rocket science, but it does require some hard work. Make sure you know what you’re doing or ask for help.