Take a moment to check out a few different company websites. You’ll notice quite a few similar pages, like the about section, frequently asked questions, and a contact page. Are there other pages that stand out from the other websites?
One section that is often undervalued but has a significant impact on your company’s website is a blog section. If you don’t have a blog going yet, you should start one right away.
A blog allows you to dive deeper into topics in a unique way. You can provide tips and tricks to use certain products you sell, post reviews from customers, or talk about popular news within your industry. Having a blog is another way to reach new clients, and it can eventually become another source of income.
Ready to start a blog for your business? We have five tips from GR-US.com to get you started for the new year.
Be Consistent With Posting
A top key to success with a blog is to have a consistent posting schedule. Whether it be once a week or every day, be consistent with how often you post, the day of the week and even the time of day. Building a schedule allows your customers to become familiar with when you post, and you’ll build up enough content that people will want to stay on your blog.
Learn and Understand SEO
Search engine optimization is a crucial element of running a successful blog. Using SEO is a free tactic to boost your organic growth or viewers’ growth that you didn’t use a paid ad for.
SEO is using relevant keywords that your target viewers use in a search engine. The hope is to use enough pertinent keywords that your particular page will appear high in their search or within the search results’ first page.
Quality Over Quantity
Many blogs like to have a minimum word count before a post goes public. This may work for the blog’s coherence, but only if it doesn’t hinder the quality of the post. Aim for quality over quantity, whether that be word count or how often you post.
Add Media to the Post
Adding visuals to your post can help with viewer retention – keep them on the page for as long as possible. It could be pictures, videos, or popular GIFs that grab the reader’s attention and help explain a point more clearly. Our brains remember information more clearly when looking at a visual.
Your blog must stay relevant to what people want to read. If you have customers asking for information on a particular topic, but you keep posting about something entirely different, why would they want to read your blog?
A good trick is to simply ask your readers what they want to hear from you. If that doesn’t work, you can do a brief search to see what your competitors are writing about (remember that plagiarizing is an offense), or keep up with your industry’s news to post timely topics.
Get started on your company’s blog today. Don’t expect that it will instantly take off. It does take time to grow it. However, when you stay dedicated to your blog, the rewards will eventually come.