Now is a great time to clean up all aspects of your life, but most importantly, your business. With the end of the year coming soon, it is important to look at how much your business has grown and changed this year. With that in mind, it is the perfect time to clean up your business website.
When possible, it is always good to reevaluate your website to ensure that everything is current and clean. As a small business, it is important to recognize that your website is the face of your brand. It tells your story and provides the first impression to your customers.
Global Resources knows just how important cleaning up your small business website is.
Why your small business website matters?
It only takes around fifty milliseconds (half a second) for a customer visiting your website to decide whether they will leave or stay. That is why it is so important for your website to remains up to date and relevant if you want to connect effectively with your current and potential customers.
Here are some things to keep in mind when cleaning up your small business website.
When improving your website, you need to go through each page to ensure that all the content is accurate. This includes things such as pricing, contact information, hours of operation, directions, and answers to FAQs. Ensure that all your photos are accurate, current, and high-quality.
Keeping your website up to date also helps your small business in search engine rankings.
At a minimum, companies update their websites every two or three years. If you have no idea about the last time, you updated your content, now is the right time. Things such as photos and customer testimonials should be updated frequently.
Keeping your website content relevant while providing relevant and invaluable content is vital. If customers know where they can go for an informative blog, a video testimonial, or some great project photos, they will stay engaged with you. It is good to remember that stale content can be a huge turn-off for customers. When you freshen things up periodically, you are more likely to have a better result.
Here are some important things to keep in mind when it comes to your content:
- Imagery and visuals are an absolute must
- Your content needs to be new and relevant to your current business and offerings
- Your content should be engaging, effective, and conveying your brand and key messages
- Each page is organized with headlines and sectioned appropriately for light reading
After reading about these important tips, you should know that now is the time to revamp, refresh, or even redesign your business website. With so many decisions being made digitally these days, your website content should be fantastic. Your website should be operating properly to deliver a positive experience.
This is crucial in developing and maintaining your online presence and increasing your overall sales.